3 September 2003 Volume: 5 Issue : 77















MAM Interview
"One of the most important traits of a broadcast journalist is the maturity to put responsibility before the anxiety of speed"....More
Media education consultant Shashidhar Nanjundaiah

Media, Advertising & Marketing Watch
Mohapatra quits Starcom for Modi

Associate Media Director in charge of broadcast, Madan Mohan Mohapatra has put in his papers at Starcom Worldwide....More

AICF, SportzPR to hold biggest Asian chess tourney
The All India Chess Frederation (AICF) and sports communication consultancy, SportzPR has announced that it will organise A Category 20 Super Grandmaster World Invitation chess tournament....More


Saatchi Direct bags 4th place in Intl ECHO awards
The direct marketing division of Saatchi & Saatchi India, Saatchi & Saatchi Direct has bagged the fourth place in the DMA International ECHO Awards for its HP Deskjet printers campaign in the IT multimedia/integrated media category...More

TV Ratings (17 August 2003 to 23 August 2003)
Top 10 Programmes
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes
Star Plus
Sun TV
Sony
Gemini TV

Headlines
Status quo on CAS in Mumbai, Kolkata
West Bengal govt officials met with the chief secretary today to work out a solution to problems in introducing CAS in the state...More

Mohapatra quits Starcom for Modi

Associate Media Director in charge of broadcast, Madan Mohan Mohapatra has put in his papers at Starcom Worldwide..
.More


Discovery to air more Indian documentaries
From October, the channel will air around 15 films made by aspiring Indian documentary filmmakers...More

Source: www.indiantelevision.com

Other Headlines
FCB-Ulka's Richa Arora quits to join Balsara
More
Bringing you tomorrow's ideas today
More
Morphing of advertising More
Just do it, said Scott Bedbury More
Winners never say die More
Politics sells good
More
How to market 'Made In India'
More
The hottest of the hot on call at AdAsia More
They're ready to roll More
Effie's charms still alive More
Bawdy copy
More
McDonald's launching first global ad campaign
More
Mr & Mrs Masti on a spending spree
More
Source: Brand Equity & The Economic Times

Click here to read the latest issue online.

No ad exodus from pay channels for now More
Mindshare to do media buying for Reid & Taylor
More
LINOpinion affiliated to Golin Harris
More
Samsung launches Target Yo! to attract youth segment More
Fortune Lotto Onam offer
More
Source: The Hindu Business Line


Grey, Ogilvy & Mather Interactive Arms To Expand Operations
More
Tata Coffee To Warm Up Russian Cups With Roast, Ground Coffee
More
Source: The Financial Express

Click here to read the latest issue online.

Reliance Infocomm to offer Nokia handsets More
SBI launches online ticketing
More
D’Damas eyes west Asian markets More
Source: Business Standard


Rajiv-Mahesh duo to head creative at O&M, Bangalore; Mac assumes ‘national role’ More
Richa Arora quits FCB-Ulka; to join Balsara as marketing head
More
JWT, Bangalore, wins two Finalist nominations at TAF More
Source: www.agencyfaqs.com

Other Newslinx
International

Neighbours
Pak Advertisers Society elects new council More
Source: www.jang.com.pk


International

Mitsubishi's New CEO Looks To Curb Sales Declines More
NBC Again Eyes PRO Sports
More
Unilever Sells Brut For $55 Million More
Source: AdAge


Timberlake Takes Global Stage for McDonald's More
Mitsubishi's O'Neill Plans New Direction
More
Borders Considers Trio of Finalists More

Source: Adweek


An analysis of Gov. Gray Davis' new ad More
Source: www.nj.com


McDonald's launches new ad campaign More
Source: www.washtimes.com


'Headless worker' ads anger unions as teachers lose jobs More
Source: MediaGuardian


Heady bounce back in ad spending More
Source: www.medialifemagazine.com


BT to invest £10m in ad campaign for BT Yahoo! service
More
Source: www.newmediazero.com













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