19 September 2003

Volume: 5 Issue : 89















TAM AdEx Analysis
Revenue shares across channel genres

TAM AdEx charts the movements in revenue shares of different channel genres...More

Media, Advertising & Marketing Watch
'Mediaweek', 'Mediaweek Online' editors laid off

The advertising and media scenario may be seeing an upswing but not fast enough for the respected Mediaweek and its sister publication Mediaweek Online...More

Films focus on eco issues and street kids
Communications and media operations agency ICOMO Advertising Pvt. Ltd and IMS Learning Resources have come together to produce three public interest films...More

News Headlines
Idea Cellular to promote brand through Discovery

Idea Cellular and Discovery Channel has entered a marketing tie-up that envisages brand promotion of Idea through innovative programming...More

FT, London picks up 13.8% stake in Business Standard
Editor of Business Standard, TN Ninan confirmed the move; FT, London, to invest Rs 141 million in BS...More

NDTV India launches two weekend shows
NDTV India will launch two new programmes called Safari India and Doctor NDTV next week....More

Source: www.indiantelevision.com

Other Headlines
Alcatel India ropes in Lowe Mumbai for handsets More
Columbia plans big promo for Pirates of the Caribbean
More
TAM brings science to measuring TV promos
More
Apollo launches online lottery in Kerala
More
Now, cricketers too enter arena to fight AIDS
More

Godrej to launch small unit packs for soap brands in Bimaru States More
Colgate launches `Simply White'
More
Business Standard offers 13 pc stake to Financial Times
More
Source: The Hindu Business Line

Click here to read the latest issue online.

HLL Launches Lifebuoy At Rs 2 More
360-Degree View Of Consumers More
Discovering Ideas For New Ad Series More
Birthday Gift: Apollo Bags $160 M Hospital Project From Petronas More
Source: The Financial Express

Promotions hit FMCGs' incremental sales More
Vodafone Japan unit to launch TV-equipped handsets
More
Diamonds dazzle for Tanishq
More
Ford plans four new models
More
Source: The Economic Times & Brand Equity

Click here to read the latest issue online.

Videocon plans CTV, a-c unit in Muscat More
LG to launch GSM phones next month More
If you can dream it, you can do it
More

Lolling in luxury More
Source: Business Standard

NFO-MRUC’s Future Outlook talks future with marketers More
Source: www.agencyfaqs.com


AOL Time Warner drops 'AOL' from its name
More

Source: www.moneycontrol.com

Other Newslinx
International

International
$100 Mil.-Plus Tylenol Goes Into Play More

$50 Mil. T.G.I. Friday's Heads to Deutsch More
Mendes Directs eBay 'His Way'
More

Havas Plans Sweeping Layoffs, Shop Closures More
Y&R Readies Intro for BK Low-Fat Fare
More
Source: Adweek


Restaurant Chain T.G.I. Friday's Switches Agencies More

Board Approves AOL Time Warner Name Change More
NBC First Mini-Move Ad To Break On 'Will & Grace'
More

Colour Wheel Name Changed To 291 Digital More
Source: AdAge


It's a dog's life for Taco Bell More

Havas: we will not follow Cordiant More
Source: MediaGuardian


Burger King Throws (Low) Fat Onto The Fire More
From Hong Kong, With Love
More
Florida Citrus Sweet On Moms, Gruden More
Benji's Buddies Puts Bite Into Bark
More

Source: Brandweek


Radio Set To Tune In A 10% Share Of Ad Spend More
Source: www.mediapost.com













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