1 September 2003 Volume: 5 Issue : 75















MAM Interview

"We define work in terms of the impact that the advertising has on the lives of people"
...More
McCann Erickson India president Santosh Desai

Media, Advertising & Marketing Watch
Print media gains from ad spends by channels

Superbrands India bestowed The Superbrand award to Star TV for being the strongest brand in the media category....More

HT forges classified ads alliance with Mid Day
Not a single media company - listed or private limited - company has featured in the first of its kind Business World magazine-Grow Talent Great Place to Work survey that was released on 25 August 2003....More


MAM Special Report

'VISA, Lara Croft are 'All It Takes' to combat a 'Monster Chase' ...More
Focus on VISA and Lara Croft are 'All it takes' to combat 'Monster Chase'

Headlines
Nothing official about CAS deferment
Government denotifies Delhi; Sena strongly opposed; petitions pending in High Courts; LMOs thoroughly confused...More

Time to consolidate gains: Ravina R Kohli
After peaking to No.2 spot in 4 months, Star News plans to broadbase viewership through people-friendly content...More

'Youth-centric' Balaji soap set to launch on Star
It's after a gap of two years that a new Balaji soap - Kahiin to Hoga - is launching on Star Plus...More

MAM Headlines (contd)
Channel PCs, launch invites get innovative
This one catch might land Zee Music's publicity department on a sticky wicket, but for sheer originality, it scores a perfect ten...More

O&M's polio ads triumph at EFFIES
A Unicef -supported television and radio campaign to fight polio won a silver medal at this year's EFFIE Awards given by the ad industry...More

Glock is P&G's global communication head
Procter & Gamble (P&G) has announced that it has appointed Bernhard Glock as manager, global media and communication...More

Timex 'Life is ticking' campaign starts September
Watch manufacturer Timex Corporation has announced the launch of a global advertising campaign with a newly developed tagline, "Life is Ticking"...More

Team Players

Nandini Gupta, Senior Executive Producer, SET More
Priya Mishra, Senior Executive Producer, Star Plus More
Namrata Tata, Senior Executive, Ad Sales, NDTV 24X7 More
Source: www.indiantelevision.com

Click here to read the latest issue online.

Other Headlines
Slice-of-life: Advertising idea or executional trap? – Part 1 More
Who is my competitor?
More
JWT clarifies position on Vardhman More
Interview with Kumar Nirmalendu,head of marketing, Gujarat Samachar
More
Source: www.agencyfaqs.com

Expats going through the grind in India More
Pesti-aside! Chota Maaza after clean chits for Coke More
Fashion TV unleashes the big F More
Bajaj to add 100 dealers in east More
Source: The Economic Times

Click here to read the latest issue online.

Brand Guru’s Winning Weapon Ringing Silver More
Source: Finanacial Express

Flat TV sales up 127% in first half
More
There’s a villager in you More
Mother Dairy in pact with UCDF More
Source: Business Standard

Other Newslinx
International

International
Ads-only TV channel on the way More
Source: news.independent.co.uk


Novartis pulls Lamisil TV ad after FDA complaint More
Source: Reuters

FCB's Taney to Depart More
Source: Adweek


Actors and advertisers set contract talks More
Source: www.upi.com


Review set to tighten tobacco advertising
More
Source: www.theadvertiser.news.com.au


Advertisers splash out on radio
More
Source: MediaGuardian


U.S. Ad Spending Climbs 6.8% for 1st Half of 2003 -Survey More
Source: Yahoo! News


Analysis: Runaway success for an ad campaign
More
Source: pub.tv2.no

Total Ad Spend Up, But Media Market Shares Hold Steady More
Earnings Of Top National Advertisers Surprise Wall Street, And Maybe Madison Avenue More
Source: Mediapost













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