8 May 2003 Volume: 4 Issue : 95
















Todays Newsbreakers India
Top Story
Zee looks to woo kids, males
Zee TV is now concentrating on programming where the entry point will be kids and male members of the households...More


Media Advertising & Marketing watch
TNS expands brand and advertising division
TNS, the world's third largest global market information organisation, has announced the expansion of its brand & advertising division. ...More


Lisa Brown to lead AOL's interactive mkting division
America Online the world's leading interactive services company has announced that Lisa Brown has been appointed Executive VP, Interactive Marketing...More


GuinnessUDV launches Smirnoff Twist in Mumbai
A shot of citrus, some rocks of ice and a refreshing burst of fizz – Smirnoff has a whole new attitude! The only warning is that it should be enjoyed responsibly!...More

Nielsen provides film studios with intelligence on TVCs
Hollywood studios who use the television as a vehicle to generate awareness about their upcoming blockbuster products have a new competitive weapon at their disposal. A rapid-alert system from Nielsen Monitor-Plus lets them know when TV commercials for new movie releases break on television screens across the US...More

Special Report
Toons liven up cricket fiesta More
Source: www.indiantelevision.com

Other Headlines
End-game: Lakme wins race to sponsor Fashion Week More
Canon unveils new marketing initiatives More
Nestle to can pickles in portfolio revamp More
McDowell ties up with Rasna to maintain rum segment growth More
Kareena, Preity, Fardeen, Saif in new Pepsi ad More
Mars restaurants to bake cakes for middle class More
Ogilvy Outreach to set up base in Thailand, China More
Do growing retailers need FDI? More
 Source: Brand Equity & The Economic Times


Samsung India To Set Up Institute Of Excellence, To Be Hub For Six Sigma Training In Asia-Pacific More
Health Total Eyes Expansion, Strikes Pact With Hospital More
Pepsi Launches New Summer Campaign More
New Prescription: FCB-Ulka Launches Healthcare Model More
Samsung Launches ‘BuildurPC’ More
Leading Mills Join Hands To Promote Cotton Fabrics Via Cotton Gold Alliance More
 Source: The Financial Express

Ad agency to make feature films More
Pepsi launching summer ad campaign More
Pizza Hut ties up with Cartoon Network More
Customer is the king, say TV manufacturers More
Guinness UDV launches Smirnoff Twist More
UB pins hopes on 330-ml pints to boost sales More
Orange ties up with banks for prepaid card refill options More
Source: The Hindu Business Line

Airtel, Hutch slash STD rates by 60% More
Tata Sons HR chief joins M&M More
Microsoft roadshow begins today More
Source: Business Standard

The Big B brand More
Source: The Indian Express

“Who is Sonal Dabral to dictate what Indian advertising should do?”: Balki More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Interpublic Names Chief Operating Officer More
Top Y&R Exec Leaves For Mccann More
Execs Tied To Publicis Transition Bow Out More
Publicis Picks Up Cordiant's Allied Domecq Accounts More
Crispin Porter Wins Virgin Atlantic Account More
Source: www.adage.com

 IPG Picks Coughlin as COO More
Ad Council and MLK Foundation Launch PSAs More
MindShare Makes Late Nextel Entry More
BBDO Cuts 66 in Detroit More
Source: www.adweek.com

Halle Berry, Al Roker Do PSAs For MLK More
FTC Rings Up Cell Phone Marketer More
Drew Carey The New Regis Philbin More
Atari Name Back In The Game More
Henson Family Uses Green To Buy Muppets More
Source: www.brandweek.com

ITV advertising hit by double whammy More
Cadbury ditches Wispa More
Source: media.guardian.co.uk

Sun Gives Advertisers Guarantees More
Source: www.newsday.com

Ad campaign launched for Martin Luther King Jr. memorial More
Source: www.nj.com







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