7 May 2003 Volume: 4 Issue : 94
















Todays Newsbreakers India
Top Story
Mega-promotions to ring in 'Karishma'
Sahara is obviously not sparing any effort to promote what is arguably the costliest TV series on Indian television...More


Media Advertising & Marketing watch
Online could deliver TV advertising: Starcom CEO Klues
The media-buying divisions of Publicis Groupe's Starcom MediaVest Worldwide wants online media to be included in upfront buys and its CEO Jack Klues has called for more use of digital ad strategies...More

Tata Coffee wins 11 awards at SCAA's annual convention
Tata Coffee, which claims to be Asia's largest coffee producing company, repeated its performance by winning 11 out of the 36 awards at the 'Flavour Of India - Fine Cup Awards 2003'...More


Gillette partners WB network for social cause marketing
Advertisers have started indulging in social cause related marketing and fulfilling their obligations as a responsible corporate citizen. Personal products major Gillette Company, has tied up with WB network for promoting a social cause through its popular programme Dawson's Creek in sync with the "on-air twists and turns" happening in the series...More

Ad agency veteran offers tools for communicating to trade
Ad agency veterans are now teaching a thing or two to ad industry professionals who are seeking ways to facilitate direct interaction between the trade...More

MAM Special Report
VISA's joyride with Mr. Bond More

Headlines
No pay channel bundling post-CAS
I&B ministry to issue notification Tuesday stating broadcasters have to declare pay channel prices; bundling disallowed...More

Sahara to introduce shows with Bollywood stars
Seems like there is nothing low key at Sahara - whether it is the presence of mega stars in its prime shows or the large canvas on which these shows have been shot...More

Basu to do 'University Challenge' for BBC World
Siddhartha Basu may be taking longer to decide on the kind of show he wants to do with Doordarshan, but his plan of action for the next series on BBC World is ready...More

AMG draws up plans promote its music artistes
AMG india has "exclusively" signed on its first international musician - Oliver Sean...More
Source: www.indiantelevision.com

Other Headlines
Media Planners To Rework Deals Post-CAS More
‘Potential For Branded Dairy Products In Rural Areas’ More
Canon To Launch Online Initiatives More
Sansui To Focus On After-sales-service More
Danone Mulls Replicating Indian Distribution Model In Egypt More
IBH asks Rabo Bank to find buyers for Amar Chitra Katha More
 Source: The Financial Express

Just dudh it More
Scale up, or shut shop? More
Time of reckoner More
House of more More
World of mouth More
For ambient More
The persuaders More
Insights from segment-wise results of the ad agency reckoner More
Full service station More
Price wars: Oral care market hots up More
Havas to buy entire stake in Euro RSCG More
Retailing needs "industry" status: Rajeev Karwal More
Source: Brand Equity & The Economic Times

Melas becoming big feast for ad companies More
Ogilvy Outreach to expand operations More
ICICI Lombard, Galileo tie up for travel cover More
Lawrence & Mayo launches new brand More
New launch from Hot Wheels More
Source: The Hindu Business Line

Exclusive radio stations to come up for farmers More
UB group eyes larger pie in AP market More
Hiring globally, in quest of profits More
Source: Business Standard

Seven Indian agencies make it to Clio 2003 shortlist More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
GAP Consolidates TV Buying With PHD USA More
CBS News Chief Bemoans Network 'Sameness' More
A Baseball Spat Is Spoofed In New Visa Spot More
Microsoft To Launch Upfront Promo For Online More
AOL Names New Interactive Marketing EVP More
Source: www.adage.com

JWT Supports Nestle Toll House Bars More
PHD Wins The Gap More
Xbox Sponsors Lollapalooza More
Alstrup to Chair Ad Council More
Momentum Shuffles Leadership More
Digitas' McCambley Heads to AOL More
Source: www.adweek.com

Green threatens to kill Granada merger plan More
Cordiant wins stay of execution More
Source: media.guardian.co.uk

Kmart Emerges From Chap. 11 More
Roger Clemens To Pitch For Adidas More
Dell's New Name Will Not Compute More
Banana Republic President Joining Chanel More
Sheraton Rolling Upscale Brand Push More
Source: www.brandweek.com

MTV Tries to Grab Business From the Broadcast Networks More
Source: www.nytimes.com

Syndicated TV, now revived, goes for ad $s More
 Source: www.medialifemagazine.com

Bio-Young to spend RM6mil on advertising More
 Source: biz.thestar.com.my







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