6 May 2003 Volume: 4 Issue : 93
















Todays Newsbreakers India
MAM Interview
"India is a great source of talent"
Up close and personal with MindShare Singapore general manager Deepika Nikhilender. More


Media Advertising & Marketing watch
MICA course on public relations to start from 15 July
MICA (Mudra Institute of Communications, Ahmedabad) has announced a career development programme in emerging areas of communications - public relations and events management...More


TV coverage beat US print media during US-Iraq conflict
A study by the Readership Institute (RI) concludes that television in the US beat newspapers in the battle for media supremacy fought during the US-Iraq conflict...More

Headlines
DD ad revenues Rs 5,538 million in 2003
I&B minister RS Prasad mentioned these figures while replying to a question raised in the Rajya Sabha...More

JWT's V-P Albert Almeida to join SET
JWT client services vice-president Albert Almeida is joining SET as head of marketing...More

Pay channels not to go FTA post-CAS: IBF
 The IBF is reportedly set to issue a statement tomorrow that post-CAS the pay driven channels would not go free-to-air (FTA). A top broadcast company executive confirmed the same to indiantelevision.com...More

Star World becomes India specific
Yesterday was the day of reckoning for Star World as it unveiled its new programming strategy. The niche English channel with international shows will now split its beam with an Indian specific beam catering exclusively to Indian viewers...More

TV Ratings
TAM Top 10 Programmes (20 April 2003 - 26 April 2003)
 Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (20 April 2003 - 26 April 2003)
Star Plus
Sun TV
Star Sports
Zee TV
Sony
Gemini TV
Source: www.indiantelevision.com

Other Headlines
Bureau Finalises Energy Norms For irconditioners, Fridges More
Delhi Metro, McDonald’s Roll Out New Services More
Tanishq To Expand Exclusive Stores More
Jet Airways To Unveil New Fares To Stimulate Growth More
Samsonite To Set Up Second Manufacturing Facility, Lines Up $15-million Investment More
Source: The Financial Express

Will Levi Strauss wear as well as its jeans? More
Brooke Bond to lead HLL's umbrella branding More
Samsung launches 'i-cool' range of fridges More
Smirnoff wants to be big in small towns More
New model costs seen hammering VW, BMW profits More
Source: The Economic Times

Triton to handle UB group co's ready-to-drink brands More
Samsung unveils i-cool series of refrigerators More
Imax ties up with Aerens to expand theatre network More
L'Oreal, M&J Academy tie-up for hairdressing More
Cooling hair oils buck sluggish trend: ORG More
Zodiac to enter fine tailoring segment More
Canon unveils 24 new products — Aims to top digital imaging market by 2005 More
Source: The Hindu Business Line

Fido’s second coming More
Lever-aging price More
AirTel withdraws Free M2M offer in Karnataka More
SABMiller launches Castle beer More
Source: Business Standard

Remembering Larry Grant More
In memory of Larry Grant: By Jameel Gulrays More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Japanese Agency Buys Into Mendelsohn/Zien More
Profit Slump Prompts Darden Marketing Audit More
Saab Kicks Off $100 Million U.S. Campaign More
Sports Teams Reach Out To Hispanics More
Source: www.adage.com
Diller's USA Interactive Acquires LendingTree More
Former Monster SVP-Marketing Joins WorldWinner More
Rugrats Marketing Partners Go Wild More
Source: www.brandweek.com

Sheraton: 'Let's Spend the Night Together' More
Huffington, NRDC Take on Automakers More
Federated Taps Lowe More
TBWA\C\D Wins Nextel Creative More
Source: www.adweek.com

Strong growth seen in TV ad spending More
Source: www.thewest.com.au

T-Mobile claims Orange’s advertisement misleading More
 Source: www.europemedia.net







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