30 May 2003 Volume: 5 Issue : 11
















Media Advertising & Marketing watch
Triton to handle Honda Eterno account
Triton Communications has been allotted the advertising account of Honda Eterno, the four-stroke scooter designed exclusively for Indian market by Honda Motorcycle and Scooter India (HMSI) Private Limited. The 150-cc Eterno is Honda’s first full-sized scooter in the country...More

CBS backtracks on agreement with PETA for anti-fur ad
Broadcast network CBS seems to have backed out of its commitment of doing something for a social cause...More

Headlines
STB Duties cut to 5% till 31 July
Benefit of reduced customs duty on set-top boxes about 45 per cent on current costings. Prasad firm on CAS deadline... More

INDigital reworks STB package; to offer 70 channels in FTA tier
INCableNet has gone on record to say that it will, within the basic tier price of Rs 72 (excluding local taxes), provide 70 free-to-air channels...More

Zee English to sport an all-international look
As of Friday, the English entertainment channel will be sporting a new look and packaging...More

Time Inc. CEO sees growth despite the strongest broadcast upfront deals in years
AOL Time Warner's publishing empire Time Inc.'s CEO Ann Moore has predicted a five per cent growth in advertising revenues in 2003. ...More

Alpha Punjabi claims 90% channel share for live show telecast
Alpha Punjabi regional language channel has claimed a major milestone during the live telecast of its musical event Shava Shava...More

Source: www.indiantelevision.com

Other Headlines
Cooking oil brands watering down ad spends
More
Cordiant sells Australian businesses for $40 mn
More
Ceat campaign to use FM radio, Net for advertising
More
Prafful Sarees: Shilpa's mom granted anticipatory bail
More
Brand war in the soccer ground
More
AirTel, Hutch offer C2C STD at 50p for Rs 50 More
Grey market cellphones lose their touch
More
Source:Brand Equity & The Economic Times

Big, bold ideas from Euro RSCG
More
Ninu Khanna tipped to head Britannia
More
Non-film music players eye FM radio for growth
More
HPL, GAIL kick off product sharing pact — First consignment despatched More
Timex to increase assembling for foreign markets More
Denims in for a new feel with Tencel blends More
Can't kick it, try this alternative... More
Videocon to buy PC slate design for $2 m More
Source: The Hindu Business Line

Airtel Offers SMS For 60 Paise But Not For Delhi, Mumbai More
MNCs See Better Opportunities In India Than In UK, France: Survey
More
Mazda Motor Plans To Recall Defective Vehicles
More
Source: The Financial Express

Contract, Bangalore, wins Planet Fashion and Trouser Town accounts More
Piyush Pandey on YoungGuns 2003 Advertising jury
More
Ad Club, Calcutta, to judge advertising effectiveness with CRIS
More
Source: www.agencyfaqs.com


Radio City weighs rights buyouts in Chennai, Kolkata
More
Timex parent looks at outsourcing
More
Viveks to add more retail outlets in south
More
McDonald’s to air new TVC More
Valaya to launch fashion advisory
More

Exhibitor courts food business More

Source: Business Standard


New FMCGs can teach the oldies some tricks
More

Source:www.moneycontrol.com
Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Murdoch hit by 'anti mogul' campaign More
Iraq war dents Maiden revenues
More
Sorrell awarded 80% pay rise
More
Cordiant to net £25m from Australian sale More
No gold awards at ad industry Oscars
More
Desmond signs ad veteran for London freesheet
More
Source: media.guardian.co.uk


Total TV Ad Dollars Drop Slightly in Q1 More
Food Network Ups Johnson More
Source: www.mediaweek.com

Campbell Soup Adds Lynch To Roster More
RJ Reynolds Lights Up Eclipse More
Source: www.brandweek.com

Universal McCann Exec To Head Cable Group More
Source: www.adage.com


Time Inc. Sees Advertising Picking Up More
Source: Reuters

Newspaper ad spending creeps up More
Source: washington.bizjournals.com

Failure to give way road safety ad campaign More
Source: www.scoop.co.nz







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