22 May 2003 Volume: 5 Issue : 5
















Media Advertising & Marketing watch
Starcom India bags Columbia Tristar, Sony Music
 Publicis Groupe-owned Starcom India has won the media planning and buying business of Columbia Tristar Films and Sony Music Entertainment...More


Titanium Lion award added to 2003 Cannes ad fest
 The advertising industry's most coveted awards' committee has introduced a new award to honour innovation...More


Pepsi ad premiers on Yahoo! India home-page
 For the first time in India, a streaming ad will appear on the Internet before it appears on television...More

MAM Interview
"Post CAS, we shall be looking at exit clauses in our deals with broadcasters!"...More
Carat CEO Sulina Menon


Executive Dossier
"We are aware that we need to build in differentiators into into our programming"...More
Star India's chief operating officer Sameer Nair

Headlines
Pay channels say they will remain 'pay'
Star may reveal strategy in 3-4 weeks time; broadcasters keep mum on the issue of pay channels' MRP at a CAS task force meet...More

Sony Music to enter home video business with SDHE
Due to the recession in the industry, music companies are looking at expanding their operations...More

In-programming advtg picks up in India
Product placements within programmes may have long been the norm in the West, but the idea is just percolating into desi shows...More

Source: www.indiantelevision.com

Other Headlines
'Roger' a strict no-no for UK ad watchdog More
Preity Zinta to endorse new Pentacool ad campaign More
Co-branded credit cards pay off More
Food and clothing big retailing segments More
Bollywood DVDs are a hit in global markets More
J-Phone launches world’s first megapixel phone More
 Siemens launches six mobile phone models in India More
Ceat unveils online marketing strategy More
Sony to offer sales support to Aiwa brand More
Fun & games: Galaxy plans to bowl you over More
DTH players to adhere to open-architecture norms More
 Source: Brand Equity & The Economic Times

Ogilvy Live takes up guerrilla marketing More
Whytehall unveils new promo for whisky brand More
SABMiller strikes deal with Shaw Wallace — Acquires 50 pc stake, management control in brewing biz More
Onida sees big potential in home theatres, DVDs More
Siemens eyes bigger pie of handsets space — Rolls out 6 new models; in marketing pact with Tech Pacific More
Source: The Hindu Business Line

Oberoi In Marketing Tie-up With Four Seasons & Hilton More
HLL May Merge Rexona Soap Brand Into Lux More
Siemens To Expand Bangalore Centre More
vMoksha, Chinadotcom In Outsourcing Services JV More
Source: The Financial Express

Will Mission Everest scale the height it set out to? More
PrimeOutdoors bags outdoor duties of TVS Motor More
 Des Mein disrupts Balaji reign on C&S television More
Yahoo! India homepage premieres Pepsi commercial More
 Source: www.agencyfaqs.com

AirTel dials up new packages More
SAB to take control of Shaw Wallace Breweries More
Yamaha rolls out new-look Libero More
Euronet India kicks off ATM services More
ISG ties up with Canadian company More
Source: Business Standard

Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Congress Wrangles Over Upcoming FCC Vote More
Y&R Unit Brand Buzz Picks Up Sunkist Account More
Source: www.adage.com

Upfront cranks up, big ad $s flying More
'Shush! I want to see this movie ad' More
Source: www.medialifemagazine.com

Cordiant close to Australian deal More
Source: media.guardian.co.uk

Sluggish ad sales dent Fuji TV profit More
Source: www.japantimes.co.jp

WHO backs tobacco advert controls More
Source: CNN

No hole in one for this condom advertisement More
Source: www.itechnology.co.za

Executives of troubled Interpublic agree to give up options More
Source: www.nj.com







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