21 May 2003 Volume: 5 Issue : 4
















Media Advertising & Marketing watch
Coca-Cola India launches ad campaigns for 'Sunfill Home Maker' offer
Coca-Cola India has launched a promotional campaign for its 'Sunfill Home Maker' offer...More


BBC World Service's first education HIV/Aids campaign
The BBC World Service Trust, the charitable arm of the BBC, in partnership with the Kaiser Family Foundation, a leader in health information and research, and media conglomerate Viacom, have, announced the launch of a year-long campaign...More


Headlines
Mumbai 'kudis' n 'mundas' get 2 days to vie for [V] Popstars stakes
The second edition of the Coke [V] Popstars is all set to challenge the budding singers from the glam capital, Mumbai, the final destination of the tour...More

Discovery looks to expand programme repertoire with SARS doc.
Discovery will air the one-hour documentary The Science of SARS on 27 May at 8 pm .with repeats on 31 May at 1 pm and on 3 June at 10 am...More

Hathway ready to meet CAS deadline
The Rajan Raheja owned MSO Hathway, in which Star has a 26 % stake will invest Rs 120-150m per city for CAS...More

Tube Talk
ESPN to telecast Zimbabwe tour of England live Read
CNBC interview's President PeopleSoft Conway Read
Source: www.indiantelevision.com

Other Headlines
Breakthrough charity unveils debut TV ad More
New mechanism for rating consumer ads More
Building of the Dandi salt brand More
Bawday Copy: Quite Uncommon More
Brand launches / Cool Casuals More
 Selling Creativity More
Outward Bound More
ITC all set to shake up agarbathi market More
Kinetic to offer price discount on 'Zoom' More
McDonald's $10 mn settlement for serving beef-oil tipped fries More
BSNL's CellOne cheapest among mobile services More
 Fun & games: Galaxy plans to bowl you over More
 Making Airwaves: The potential of FM radio More
 Source: Brand Equity & The Economic Times

Pepsi Focuses On The Net, Coke On Television Campaigns More
BM Munjal On Global E&Y Panel Of Judges More
Californian Wine Major To Bring In New Varieties More
Integrated Marketing: Ceat Ties Up With Yahoo, Eyes SMS Initiatives More
Britt Worldwide Hopes To Enhance Support For Amway More
Tasty Bite Launches Readymade Speciality Curry Paste Products More
Source: The Financial Express

Godrej pitches Pentacool ad on emotional plank More
Madison Media gets Asian Paints' media account More
Print ads score over TV for womenswear More
Amul to launch Chocolate Milk in South More
De'Longhi range unveiled More
Sony's after-sales support to be Aiwa's brand focus More
VLCC plans colour cosmetics foray — Open to strategic partners More
 Source: The Hindu Business Line

Parle Agro consolidates beverage brands with Percept H More
Orchard Advertising has Shanti Amla account, not Burnett More
 Madison Media acquires 13th AOR in Asian Paints More
Mathrubhumi aims at driving up circulation with aggressive new campaign More
Escotel ties up with NDTV to provide news on mobile MoreParle Agro consolidates beverage brands with Percept H More
Orchard Advertising has Shanti Amla account, not Burnett More
 Madison Media acquires 13th AOR in Asian Paints More
Mathrubhumi aims at driving up circulation with aggressive new campaign More
 Source: www.agencyfaqs.com

Television commercial durations on the slide More
CAS is all greek for masses: TAM survey More
Canon lines up Rs 15 crore campaign More
The Park ties up with Design More
Language of money More
Chestful of laughs More
Source: Business Standard

Gender ad under Haryana scanner More
Source: The Telegraph

Taj Group expanding empire More
Tata Steel launches branded CR steel More
Suzuki to establish R&D centre in India More
Source: www.moneycontrol.com
Source: www.agencyfaqs.com

Television commercial durations on the slide More
CAS is all greek for masses: TAM survey More
Canon lines up Rs 15 crore campaign More
The Park ties up with Design More
Language of money More
Chestful of laughs More
Source: Business Standard

Gender ad under Haryana scanner More
Source: The Telegraph

Taj Group expanding empire More
Tata Steel launches branded CR steel More
Suzuki to establish R&D centre in India More
Source: www.moneycontrol.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International
International Headlines
'Banker shows' boost Granada revival More
Broadcasters face revenue struggle More
'Poor confidence' behind fall in Telegraph Group ad revenues More
Source: media.guardian.co.uk

Doner To Shut Down Baltimore Office More
IPG Executives Give Back 1.2 Million In Options More
Source: www.adage.com

ConAgra Sends Bumble Bee Flying More
Prinze Is All That For Milk More
Source: www.brandweek.com

IPG's Bell Addresses Shareholder Concerns More
Source: www.adweek.com

Ireland to limit alcohol advertising More
Source: seattletimes.nwsource.com

Glenmorangie toasts ad campaign More
Source: Ananova

US Advertising Spending Rose 1.5% in First Quarter More
Source: www.nielsenmedia.com

NRA plans to air Daschle ad in South Dakota More
Source: www.nj.com







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