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| 20 May 2003 | Volume: 5 | Issue : 3 |
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TAM
Adex Analysis Coca Cola is the most visible brand A study by TAM Media Research reveals that Coca Cola was the most visible brand on television in April...More
Media Advertising & Marketing watch Better platform helped 'Jurassic Park' score over 'Devdas': media planners Is programming content more important than the platform? Does airing a movie slightly earlier than a much-promoted blockbuster on a rival channel make a difference? Does pester power reign supreme during vacation time as kids control the remote?...More
IRDA to launch consumer awareness ad campaign The Insurance Regulatory and Development Authority (IRDA) will start an advertisement campaign to increase consumer awareness and warn agents and brokers who have been illegally giving out rebates...More
Reader's Digest's first ad campaign in 10 years - 'Get Involved' Reader's Digest, which claims to be the largest circulated magazine in the world, has announced the launch of its first advertising campaign in 10 years supporting the company's flagship magazine...More Eyeblaster adds banner formats, features to rich media platform Eyeblaster, which claims to be the leader in rich media delivery and management, has announced the latest additions to its advanced technology platform. This is a new 100K downloaded banner, as well as an enhanced expandable banner...More TV Ratings TAM Top 10 Programmes (4 May 2003 - 10 May 2003) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different Channels (4 May 2003 - 10 May 2003) Star Plus Sun TV KTV Sony Gemini TV Headlines US 'sports' broadcasters shy away due to lack of returns Has televising sports lost its sheen? Several US broadcasters claim that an ad slump has made televising sports a money-losing venture and they don't mind ceding the games to cable TV rather than paying more to keep them...More Source: www.indiantelevision.com
Other Headlines
Currie backs ad policing proposals More Ban on ITV ad deals 'impossible to implement' More Record spend on radio advertising More US to support anti-smoking treaty More Telegraph fails to shrug off ad slump More Financial Dynamics in £25m buy-out More Farce of wife's £70k fat-cat pension More Source: media.guardian.co.uk Mullen Begins Staff Layoffs More Cordiant PR Firm Reaches Buyout Deal More AOL Talks To Shops About Projects More Source: www.adage.com Management Shake-Up at GlobalHue More Hill, Holliday Pushes Anheuser World Select More Cable Audit Associates Names Sassos Chairman More Source: www.adweek.com Marketing Rises For Harry Potter's "Phoenix" More Subway Courageously Supports Cowardly Dog More General Mills Gets Scoop On Rivals More Source: www.brandweek.com Broadening Horizons More Source: www.mediaweek.com The Times adds new features to Web site More Source: www.washingtontimes.com |
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