2 May 2003 Volume: 4 Issue : 91
















Todays Newsbreakers India
Headlines
Ad Revenues could be affected if CAS not implemented properly : Broadcasters
Broadcasters likely to slash TV production budgets 50% if poor CAS implementation affects Ad revenues...More

SARS fells BroadcastAsia
The Severe Acute Respiratory Sydrome (SARS) is not just swallowing up human victims who get ensarled in its murderous grasp. Two of the biggest broadcast and telecom related trade shows in Asia, BroadcastAsia and CommunicAsia, have fallen prey to it...More


(May 1 being a holiday, the content sourced from Indiantelevision.com is minimal. Some of the news that appeared in yesterday's (May 1)issue of The Ad Linx reporter is reproduced today, to benefit readers who were on holiday)

GRB teams with AXN for reality show
AXN could soon be airing a 10-episode reality series with an acting theme, 'Next Action Star'...More

Zee Cinema makes hay out of flops
The story of the revamped Zee Cinema is not one of great acquisitions. It's rather one of smart packaging and aggressive promotions...More

MAM Special Report
IRS 2002: C&S closing gap on terrestrial TV More

Media Advertising & Marketing watch
Rich Media online ads growing in popularity
DoubleClick has announced results of its Q1 2003 Ad Serving Trend Report based on more than 136 billion ads from thousands of clients...More

Euro RSCG Delhi office bags Eternit Everest ad account
Eternit Everest, a cement roofing sheet manufacturer, has shifted its advertising account from SSC&B to EuroRSCG India. The move was confirmed by Euro RSCG India director Sanjeev Roy...More
Source: www.indiantelevision.com

Other Headlines
Telco, Mahindra Chalk Out Brand-building Initiatives More
Chinese AC Player In Talks With Sidwal For Marketing Tie-up More
Samsung To Enter Commercial Airconditioner Segment More
Fiat India To Increase Service Points More
Conclave On Meetings, Events Begins Today More
Source: The Financial Express

BroadMind takes brand messages to dhabhas More
Cox & Kings may sell stake in Good Relations More
Balsara stretches Odonil to aerosol-based sprays — Launches new TV commercial with O&M More
VLCC gets ISO-14001 More
Images launches fashion `newzine' More
Shoppers' Stop records sharp rise in profit More
Source: The Hindu Business Line

Creativity in Indian advertising More
Rasna eyes alliance in global market More
 AirTel offers voice mail More
Source: Business Standard

Sunil Alagh quits as Britannia's MD More
 Domino's Pizza to open 15 new outlets More
Source:www.moneycontrol.com

Here was a Grant old man of ads More
Mahindra's theme: Building Indian MNCs More
Lakme, Kingfisher in fray to rule the ramp More
At 150, Levi's frayed at the edges More
Source: The Economic Times

Gujarat high on Bhaskar’s agenda More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International

International Headlines
Primedia To Scale Back Asset Sales More
'Usa Today' Names President-Publisher More
Study: Hispanic Youth 'Overexposed' To Alcohol Ads More
Texas To Vote On Ad Tax Measure More
Source: www.adage.com
Visa Moves To Settle Retail Lawsuit More
GM Effort Drives Test Drive Pitch More
Marketing Vet Joins Southcorp Wines More
Source: www.brandweek.com

Cordiant Keeps Its Shares in Play More
Visa, Disney 'Unlock the Magic' More
McCann Forms Tag for Youth Demo More
Source: www.adweek.com







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