14 May 2003 Volume: 4 Issue : 99
















Todays Newsbreakers India
Media Advertising & Marketing watch
The Mediaedge bags Tata Engineering AOR account
Young and Rubicam group media specialist The Mediaedge (TME) has bagged the media buying assignment of Tata Engineering. ...
More

Ann Fudge replaces Dolan as Y&R chairman-CEO
Kraft Foods' beverages, desserts and post division former president Ann Fudge has replaced WPP Group's Young & Rubicam and Y&R Advertising chairman-CEO Michael Dolan who has resigned...More

Shaw Wallace starts inaugural Royal Challenge Student Fashion awards
'Just chill' with fashion - is the mantra that liquor brands to create buzz! The inaugural Royal Challenge Student Fashion awards, kicked off this morning, is an initiative that seeks to offer talented students of fashion design a chance at serious exposure...
More

9-year old Akhilesh will be the 1st 'Toonstar' to act with Scooby-Doo
It is a dream come true for nine year-old Akhilesh Ganatra, a resident of the Thane district of Maharashtra. The little boy has won an opportunity to act along with cartoon character Scooby-Doo ...
More

TV Ratings
TAM Top 10 Programmes (27 April 2003 - 03 May 2003)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (27 April 2003 - 03 May 2003)
Star Plus
Sun TV
Star Sports
Zee TV
Sony
Gemini TV


Comment
A MAD look at CAS

There was once a vibrant industry in cable TV land, A specialist called the electronic media buyer had cropped up whose core competence was getting a better buy from television outlets for advertisers who wanted to sell their products through the medium. ...More

CAS - Recipe for chaos?
Government's ham-handed handling of CAS rollout could mean disaster for the television, advertising and marketing fraternities, and the consumer. And ultimately, for itself...More
Source: www.indiantelevision.com

Other Headlines
LG eyes 20% turnover from IT div; plans new range of PCs More
Titan plans more outlets to boost retail business
More
Not so fast, FMCG takes it easy
More
'Value offers can draw consumers'
More
Tang to quit, Rasna eyes plant
More
A formal India Inc dons suits, junks blazers
More
Source: The Economic Times

The `king of good times' drops Lee, Gilchrist
More
Coke launches summer promos for Sunfill
More
Guinness to boost Gilbey's Gin More
Foreign cigarette packs not exempt from `skull & bones' More
Shoppers' Stop brings Dream Deals scheme More
Tanishq launches Solo More
Source: The Hindu Business Line

Sex-test ads continue despite ban
More
Source: TheTimes of India


Hindustan Lever Takes On Barons With Modern Biscuit
More
Eveready Inds To Source Flashlights From SSIs To Head Off Competition
More
Cookie Crumbles For Bakeman’s
More
Source: The Financial Express

Sahara to make ad films for retail advertisers More
Pune firm to launch audit software
More
Maruti says it can launch Daewoo saloons More
Coke [V] Popstars 2 audition in city soon More
Travelling, the sporty way More
Talk radio More
Source: Business Standard

FDCI renews contract with Lakme, venue undecided More
Colour television companies retune strategies More
Reliance wants to enter US market
More
Source: www.moneycontrol.com

For Veeru, It ‘Ads’ Up To Board Room Chic
More
Devang Patel to take a swipe at meat-eating
More
Source: HindustanTimes

Eventus grabs news business worth Rs 30 crore
More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa

Other Newslinx International
International Headlines
Single ad slot in Friends finale costs $2m
More
C4 campaign will cause 'fear and horror'
More
Cordiant says bid hopes are fading
More
Publicis profits below par
More
Fudge takes top job at Young & Rubicam
More
Ex-Orange boss turns up nose at 'irritating' ads
More
Source: media.guardian.co.uk


Subway Goes Into Play More
Grey Posts Quarterly Gains
More
Graves Joins Team One More
Organic Growth Drops at Publicis
More
Havas 1Q Revenue Declines More
Source: www.adweek.com


Texas Tax Plan Dropped
More
Lawsuit Attacks Oreo Cookies
More
Senators Bemoan Loosening Of Media Ownership
More
News Corp. Shows Profit For Quarter
More

Source: www.adage.com

Spears, Skechers Settle Marketing Tiff
More
Ahold Division CEO Resigns Under Cloud More
AOL Promotes Conroy To EVP/COO
More
Chrysler Tunes Into Steinway Anniversary
More

Levi's, Tandy Heat Up Winter Wear
More
Source: www.brandweek.com


Radio Ad Revenue Fell 2% in March More
Source: www.mediaweek.com

Microsoft Israel to transfer $1 million advertising account More
Source: www.haaretzdaily.com







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