1 May 2003 Volume: 4 Issue : 90
















Todays Newsbreakers India
MAM Special Report
IRS 2002: C&S closing gap on terrestrial TV More


Media Advertising & Marketing watch
Rich Media online ads growing in popularity
DoubleClick has announced results of its Q1 2003 Ad Serving Trend Report based on more than 136 billion ads from thousands of clients...More


Euro RSCG Delhi office bags Eternit Everest ad account
Eternit Everest, a cement roofing sheet manufacturer, has shifted its advertising account from SSC&B to EuroRSCG India. The move was confirmed by Euro RSCG India director Sanjeev Roy...More


Headlines
GRB teams with AXN for reality show
AXN could soon be airing a 10-episode reality series with an acting theme, 'Next Action Star'...More


Zee Cinema makes hay out of flops
The story of the revamped Zee Cinema is not one of great acquisitions. It's rather one of smart packaging and aggressive promotions...More

Streaming media registers double digit growth
Streaming media will continue to register double-digit growth gains for both audio and video through 2005, according to market forecasts published by AccuStream iMedia Research...More

Raj TV adds new soap to its kitty
Raj TV, the Tamil entertainment channel is adding another soap called Rekkai Kattiya Manasu (RKM) to its roster . Directed by renowned K Balachander, the soap will air from 19 May at 9:00 pm...More

Sahara Samay report fetches aid for 8 year old
More news is definitely good news, especially with the news channels beginning to act more and more like good Samaritans...More

Executive Dossier
"Sports is one of the biggest interactivity drivers"
Manu Sawhney ESPN Star Sports managing director More

Source: www.indiantelevision.com

Other Headlines
Shampoo Market Sees All-time Low Value Growth More
Tweens Influence Family Purchases, Says Study More
Nestle Purina Petcare To Re-enter Indian Market More
Herbalife Plans Expansion Of Distribution, Warehousing More
IIPM To Expand Base More
Source: The Financial Express

Rasna hits vending with five flavours More
Dalmia Consumer Care to tap rural FMCG market More
Alagh not to extend contract with Britannia More
Direct marketing of farm fresh mangoes — APMC scheme a big hit More
HLL relaunches Lux soap More
Medicine Shoppe plans to tap southern markets More
Source: The Hindu Business Line

Britannia MD Sunil Alagh to step down More
NFO to pull plug on IRS More
 Visual Quest gears up to launch SMS tool More
Hasbro forays into Kerala, ties up with 50 retailers More
Source: Business Standard

Whirlpool posts net loss of Rs 22.40 mn in Q1 More
 Bonanza for STD users from BSNL More
Source:www.moneycontrol.com

Saatchi beefs up creative resources, dazzles at One Show and Clio More
Dalmia Group launches Dalmia Consumer Care; appoints Contract and Lowe More
Onida awards Rs 5-crore washing machine business to Lemon More
Source: www.agencyfaqs.com

Thought for the day

"[A]dvertising is a symbol-manipulating occupation".
- S. I. Hayakawa
Other Newslinx International

International Headlines
GM Offers Paradise By The Dash Board Lights More
Nextel Narrows Review Contenders To Two More
FTC Opens Spam Workshop More
Source: www.adage.com
FTC Bids Farewell To Web Auction Scams More
Shakira Promotes Peace In Reebok Ad More
TMP Worldwide Recruits Monster Name More
Source: www.brandweek.com

Nextel Cuts to Arnold, TBWA\Chiat\Day More
GM Debuts 24-Hour Test Drive Campaign More
BMW: No Plans for New Films More
Cliff Freeman Declines to Defend Midas More
Source: www.adweek.com







Click here for the archives of our Daily newsletter
Click here to subscribe to The Ad Linx Reporter or if you want further information email us at:- newsletters@indiantelevision.com.
If you do not wish to receive this newsletter Click here to unsubscribe.
Contact us at Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA.
Tel:91-22-56920675 /56920676/ 2673 06592/673 0660 / 26730986
Fax: 91-22-2673 0659

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various websites, indiantelevision.com cannot guarantee their validity after a day of posting.

How are we doing? Send feedback to editor@indiantelevision.com.

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved
www.indiantelevision.com