7 Mar 2003 Volume: 4 Issue : 53














 







Todays Newsbreakers India
Top Story
Surrogate ads: channels given time
IBF to meet Confederation of Indian Alcoholic Beverage Companies, IMI and advertising bodies to sort out irritants...More

Media, Advertising & Marketing Watch

TV ad spend in '02 up 11% to Rs 39 bn
Total Indian ad spend on television in 2002 was Rs 39.09 billion as compared to Rs 34.99 billion in 2001, says TAM India...More


It's target LIC, ICICI after Fair & Lovely ad
Hindustan Lever Limited's Fair & Lovely is not the only product to have attracted criticism from the All India Women's Democratic Association...More

BBC World to offer special ad packages
BBC World has created a spot buy opportunity for it's programmes - India Business Report and The Situation Room in the months of March and April 2003...More

One- stop direct mkting units woo ad agencies
"Stick to core competencies - outsource the rest" seems to the mantra for ad agencies! A new breed of one-stop direct marketing shops for loyalty programmes...More

Ford wins at BBC Top Gear Magazine awards '03
Car enthusiasts can have their fill of vehicles that met critics approval in the April issue of BBC Top Gear Magazine which is on sale...More



Headlines
Pradeep Dixit quits ETC Networks
Dixit has put in his papers as of 28 February. One of the original promoters Jagjit Singh Kohli is in charge...More

Lok Sabha apprised of uplinking issue
The uplinking issue keeps cropping up in the Indian parliament and government assurances keep coming, as it happened again in Lok Sabha ...More

DD assured of Rs 204 million for World Cup
Nimbus Communications has promised a minimum guarantee revenue of Rs 204.3 million to Doordarshan for the matches to be aired on DD, including the...More

Oprah voted as most popular TV personality
Who is the most popular TV personality in the US? George Bush? Bill Clinton? No, your guess is way off the mark. The correct answer is ...More

FICCI FRAMES 2003
"High license fees are forcing radio stations to adopt the same mass appeal strategy..."
More
Tariq Ansari, Mid-Day Multimedia MD

Executive Dossier - Interview
"We expect to touch Rs 225 crore in revenues" ...
More
Discovery-SET India, president,Shantonu Aditya

Budget Special
Budget has negative impact, say media analysts
Motilal Oswal's Inquire Equity Research (MOSt) report titled "Union budget 2003-04: a review" says that the provisions of the budget indicate that the total effective tax on set top box (STBs) imports would fall...More

CAS Update
Canal+ to stage live demo of CAS Mediaguard at 11th Convergence India 2003
Canal+ Technologies (C+T) of France, represented in India by Recreate Solutions, has announced that it will stage a live demo, the first of the its kind in India, of its conditional access system (CAS), Mediaguard, in the forthcoming 11th Convergence India 2003...More

Tube Talk
English FA Cup soccer, Sharjah Cup on TEN Sports More
Source: www.indiantelevision.com

Other Headlines
St Lukes' founder Andy Law resigns More
Marico to streamline marketing operations
More
Now, play music on your cellphones More
SET Max set to have a field day
More
JWT India bags Star Cruises account
More
Excise claims Rs 360cr from Fiat for 'low price'
More
Indigo's ahead of rivals for 2nd month in a row More
MUVs go downhill in Feb
More
Tobacco MNCs bag winning Formula
More
Entertainment channels lose out to cricket on ad spends
More
Source: The Economic Times

Sun Network's FM Channel To Go On Air Today
More
TTSL To Leverage Distributor Channel In Maharashtra Circle
More
Titan Dials A New Retail Makeover To Spur Growth More
Castrol Launches Fresh Promotional Initiatives
More
Bates Announces Rajiv Agarwal As New CEO
More
Sony Rolls Out Flash Memory Based Storage Media
More
Rajat Gupta Gives Way To Davis At McKinsey More
Source: Financial Express

Sony set to expand retail presence
More
AirTel unveils new messaging service in Kerala
More
Tata Tele eyes `rest of Maharashtra'
More
Citizen plans more showrooms
More
Samsung's Digital Adventure opens in Mumbai
More
Piramal Holdings all set to expand real estate biz — Plans to enter food retailing; Crossroads mall soon in Pune
More
Source: The Hindu Business Line


ABBY awards night on March 16
More
Govt to crack down on vulgar television ads More
Oscar ads hit record price despite war jitters More
Source: The Times of India

Close-up’s Rs 50-crore account goes to O&M
More
Triple A Awards 2002: McCann, Enterprise take top honours Triple A Awards
More
Source: www.agencyfaqs.com


HLL drops JWT, picks O&M for Close-up More
Source: Business Standard

Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- Fairfax Cone

Other Newslinx International

International Headlines
Interpublic Restates Earnings Results Back To 1997
More
Talk Of 2003 Ad Recovery At 4A's Media Conference
More
Mcdonald's Brings Back Games
More
Source: www.adage.com

New McD Game Comes With Tight Security More
Organic Ballistic Over Unnatural Act
More
McDonald's Testing Loyalty Program
More
Source: www.brandweek.com

Nextel Cuts to Four More
IPG Reports 9 Percent Revenue Decline for 2002
More
Lee Jeans Sends European Account to McCann
More
Cordiant's De Yturbe Resigns
More
American Legacy Reveals Contenders
More
Source: www.adweek.com

Laying down the Law More
Havas back in black
More
War threat hits ad confidence
More
IAB brings in fresh Eyre
More
Source: www.media.guardian.co.uk

Coca-Cola to use Mis-Teeq TV ad More
Ban on TV food adverts for kids criticised
More
Source: Hoovers

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