5 Mar 2003 Volume: 4 Issue : 51














 







Todays Newsbreakers India
TAM ADEX Analysis
FMCGs dominate in C&S homes :TAM
While FMCG brands dominate C&S homes, all TV homes have public service messages too...More


Media, Advertising & Marketing Watch
BBC World enhances in-flight campaign on Jet Airways
BBC World has included an innovative competition for travellers as part of Demand a broader view, an in-flight promotion campaign on Jet Airways...More

Headlines
STB duties: finance ministry won't budge
The finance ministry has said there will be no reduction in duties on set top boxes...More


SET gets HC injunction in anti-piracy drive
Two teams operating out of Mumbai and New Delhi are coordinating "pirate busting" activities...More

CNN’s Terror on Tape series bags UK honour
CNN's Terror on Tape series has bagged the UK Royal Television Society's (RTS) International News Journalism Award. The series, which unveiled Al Qaeda...More


World Cup 2003 Special
For Super Sixes, Nimbus spot rates up 25%
It's that winning feeling all round, following the Indian team's stellar performance in the ICC World Cup 2003, and "everyone's invited". Nimbus, the exclusive airtime marketing agent for Doordarshan, has hiked ad rates...More

Tube Talk
'First Frame' on ETC showcases Punjabi music talent More

Source: www.indiantelevision.com
Other Headlines
Senior UB execs move to Shaw Wallace More
HLL to replace Rin Supreme with new avatar More
Idea Cellular launches M-coupons More
PRO FX ties up with KEF Audio, Celestion More
Dabur charts big plans for FMCG biz More
Source: The Hindu Business Line

Tencel In Talks With Garment Majors More
Kitchen Appliances Cuts Prices, To Relaunch Air-conditioners More
LT Overseas Forays Into Mass Market With New Range More
Sify Logs On To US Net Space, To Offer Management Services More
Cell Companies Go Beyond Voice To Offset Revenue Loss More
Tata Engg Rolls Out Indigo Station Wagon More
Crossroads To Expand Operations To Pune Soon More
Source: Financial Express

SSC&B wins Rs 50-crore Videocon business More
MC&A seeks growth; ties up with Zenith for media planning More
Forester debuts under Chevrolet brand; Rs 2-3 crore campaign to break soon More
Source: www.agencyfaqs.com

In defence of advertising More
The dark side of the tube More
Fashion factor More
Brand with the west More
Buy invitation More
Coconut craze More
Lens sensibility More
For old tunes' sake More
Source: The Economic Times

ITC’s branding coup More
Source: Business Standard
Thought for the day

"Advertising promotes that divine discontent which makes people strive to improve their economic status".
- Ralph Starr Butler
Other Newslinx International

International Headlines
FTC Moves To Halt Nestle-Dreyer's Ice Cream Merger More
Google Launches Ad-Serving Network More
Jenny Craig Sticks With Its Agency Of Record More
Martha Stewart Probe Takes Toll On Omnimedia More
Pennzoil Narrows Review To Four More
Source: www.adage.com

American Airlines Reserves Air Space More
Philip Morris Moving HQ Out Of NYC More
Diesel Drives Back To TV More
MasterCard Adds Value To 'Priceless' Effort More
Kroger, Unilever, Acosta Get National Honor More
 Source: www.brandweek.com

Beers quits 'brand America' campaign More
ASA clamps down on spam More
Source: www.media.guardian.co.uk

Ethnic media could save advertisers £millions More
Source: www.blackbritain.co.uk

A TV Campaign for Grey Goose Vodka More
Source: www.nytimes.com

Viewership rises with newer flicks and ad breaks More
Source: www.medialifemagazine.com

SMG shares hit by slump in advertising More
Source: www.thescotsman.co.uk

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