4 Mar 2003 Volume: 4 Issue : 50














 







Todays Newsbreakers India
Media, Advertising & Marketing Watch
For Super Sixes MAX jacks up spot rates
On the back of the continuously improving Indian team performance, MAX has hiked spot rates for the Super Sixes...More


Headlines
FDI cap on DTH to stay: Prasad
Government has no plans to relax the foreign investment cap in DTH ventures from the existing 20 per cent, RS told...More



Sales, mktg merged with Net advent: Kapur
Net has played a huge role by creating a paradigm shift in the way marketing is conducted says O&M's Ranjan Kapur...More

'Keeping up Appearances' in Hindi on Star
Encouraged by the success of Ji Mantriji , the Indianised version of Yes Minister, BBC Worldwide has signed another deal with Star Plus...More

Sahara group unveils print media plans
The Subroto Roy promoted Sahara group, all set to foray into news broadcasting with the launch of a national and 30 odd region specific channels, is gearing up to make its mark in the print arena as well...More


Reed Midem promises greater convenience for MIP visitors
Reed Midem, which organises the international television programming event MIPTV, has announced price freezes and initiatives which aim to provide better value and reliable service to ...More

MIPTV, Endemol to unveil best European singer
MIPTV (International Television Programme Market), which claims to be the television industry’s largest and longest-running trade event, is looking to add glamour through music artistes from different Eurpean cities this month...More

Cable Positive Pop awards honours MTV
MTV's social conscience regarding the Aids menace saw it host a series of concerts, documentaries, specials and fund rasing events across the globe last year. This effort has now been recognised ...More


'Buffy' to call it a day after 7 seasons
There is sad news in store for television fans who have been enthralled at the sight of the high flying Sarah Michelle Gellar kicking vampires butt in Buffy: The Vampire Slayer...More

World Cup 2003 Special
ADEX World Cup Brand Barometer : 2nd week of Cricket World Cup rakes in 36.5 million female viewers
A TAM S-Group analysis of the second week of World Cup cricket 2003 using TAM Viewership and TAM ADEX data...More

Thomson celebrates WC with value deals
Advertisers, sponsors and broadcasters who have sunk millions into the ongoing cricket World Cup are breathing more easily, courtesy India's thumping of Pakistan...More

Tube Talk
Priyanka Chopra is etc's 'Taaza Maal' this month More
'
Larry King Live' interviews LaToya Jackson More


Source: www.indiantelevision.com

Other Headlines
Riding On Hope: But Will Companies Increase Adspend?
More
Let’s Dew It: Coke Cocks A Snook At Pepsi Once Again
More
India In Super Six: SET, DD Eye Last-minute Killing More
Source: Financial Express


Glaxo-SmithKline to market in-licence products More
Oriflame to launch 60 new products in India
More
Voltas launches new range of fridges
More
Ranbaxy's drug for hypertension gets FDA nod More
Last men in
More
The great rural shift
More
Mundkur hops over to Everest
More
Maruti 800 to be cheaper by Rs 49,000 in B'lore More
Source: The Economic Times


Electrolux Kelvinator on brand rationalisation mode — New product launches on the anvil More
Fairness cream ads acquire darker hue
More
Dabur Foods loses Tang; Kraft snaps ties
More
Alpenliebe extended to lollipops
More
Chevrolet Forester to hit India on March 10
More
Toonworld World Cup apparel More
Essar Tele to sell Hutch pre-paids at Fortune outlets More
Blue Star bags Rs 22-cr order from York Intl
More
BSNL slashes landline STD rates by 47%
More
Source: The Hindu Business Line


Glaxo to hike marketing funds for ‘brand focus’
More
TVS plans exchange melas to up sales More
GM unwraps Chevrolet Forester at Rs 15.59 lakh More
Hughes Escorts to set up VSAT network
More
Source: Business Standard

SSC&B, Bangalore, bags prestigious Sobha Developers account
More
"Creativity has become creativity by committee and consensus."
More
Ad filmmaker, Shantanu Sheorey
Forester debuts under Chevrolet brand; Rs 2-3 crore campaign to break soon
More
Electrolux unveils new brand image; to splurge Rs 20 crore on communication
More
Source: www.agencyfaqs.com


Thought for the day

"Sales may lead to advertising as much as advertising leads to sales".
- Michael Schudson

Other Newslinx International

International Headlines
Beers Steps Down from State Department Post
More
With Heekin Out, Kaess Will Stay On As 4As Chair
More
Wunderman Ups Sable to Number-Two Spot
More
JWT's Top Executive on Ford Exits
More
Hill, Holliday Talks of Buying Shop to Add to Verizon Business
More
Source: www.adweek.com

Isle Of Capri Likes TV Odds More
Firefighter Soaks Up Brawny Attention
More
Choice Hotels, Little League Baseball Team Up
More
Absolut Sweetens Vanilia Launch Online
More
McDonald's Puts Oil Switch On Back Burner
More
Source: www.brandweek.com

Grey Global Reports Improved Fourth-Quarter Income More
Intel Rolls Out WI-FI Connectivity Ad Campaign
More
Hooters Airlines To Make First Flight
More
New Music Magazine Readies For Fall Launch
More
Sonic To Roll Out Breakfast Menu To All Stores
More
Mattel Combines Boys And Girls Units In Shakeup
More
Source: www.adage.com

McDonald's rapped by ad watchdog More
Advertisers failing to connect with ethnic groups
More
Source: www.media.guardian.co.uk

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