31 Mar 2003 Volume: 4 Issue : 68






















 











Todays Newsbreakers India
Top Story
Ten Sports Cherry Blossom Sharjah Cup contest kicks off
The contest that is open till 3 April on indiantelevision.com, will take four lucky winners to Sharjah to watch the action live...More

Media, Advertising & Marketing Watch
Sponsors for Oscar Awards see increase in site traffic
It may have been the least watched Oscar telecast ever in the US but a study shows that TV and Internet advertisers have reason to celebrate...More


Headlines
Aaj Tak's sister is Headlines Today
TV Today Network has decided on a name for Aaj Tak's sister English news channel. It is Headlines Today...More

NDTV, Aaj Tak English ready launch plans
 On 1 April if you thought some new news channels would make their debut, as was being envisaged and claimed, it's not to be. The offerings from both NDTV and TV Today Network will be post-1 April for various reasons...More

Star moves to cap FDI for news channel
DSP Merrill Lynch likely to be mandated to help facilitate restructuring process relating to 26% FDI cap requirement...More

Samvaad to air two new shows on DD metro
 A theatre group which plunged into TV programming nearly 18 years ago and is still going strong...More

Aaj Tak claims good response to WCC contests
 With the Cricket World Cup over and the contests associated with it coming to an end, its time now for results- both in terms of winners as well as the response generated from the viewers...More

HC rules against Zee in 'Kanhaiyya' case
 The Mumbai High Court has ruled against Zee Telefilms restraining it from airing its beleagured Sunday morning show Kanhaiyya...More

Iraq - US Conflict
DD does well in war coverage
 Doordarshan has claimed an edge in covering the ongoing Iraq war by meticulously planning its news operation...More


Foreign scribes appeal for info on missing journo
 The Capital-based Foreign Corespondents' Club, a cosy organisation for all foreign correspondents working in India, has sent out an appeal for...More

Actors' Interview
"I was apprehensive of playing a mother to a 30-year old Mihir"... More
Interview with actress Apara Mehta

Tube Talk
Discovery to air 'DNA - the promise and the price' More
ETC Punjabi's first live event telecast on 6 April More

Telly Chakkar
Introducing a weekly column by Vickey Lalwani that will provide a regular update on some of the behind the scenes happenings in tellydom... More

Source: www.indiantelevision.com
Other Headlines
Word Cup 2003: No winners from Indian advertising - Part I More
O&M, Burnett make a mark at Media Magazine Awards 2003 More
"The standard creative person as we know today suffers from what I call terminal cleverness." More
Santosh Desai, president, McCann-Erickson India
Source: www.agencyfaqs.com

War Sets Tech Pitch For Online Merchandise & Reality TV More
Fedders Forays Into Indian AC Market More
Cadbury (I) Cuts Dividend To Aid Adams Unit Buyout More
Source: The Financial Express

Print advertising more effective for wider reach More
Source: Hindustan Times

Ad ‘fairness’: NCW plans media monitoring group More
Source: The Indian Express

Ad blitz to quell VAT mutiny - Government works on information campaign to win over sceptics More
Source: The Telegraph

Ad blitz soon for Ahsan perfume range More
World Cup lifts AIR spirits, revenues More
Food majors rushing to shed `junk' tag More
Source: The Hindu Business Line

AC firms waking up to change in consumer More
Amul plans to milk Gulf, Australian markets More
Fiat pins hopes on new Palio, diesel Siena More
Pearl International joins hands with Citibank More
Bike firms stuck in the mud More
Role reversal More
Smells like team spirit More
C&W India plans new services More
Source: The Economic Times

Radio firms ramp up adspend More
CellOne rings in Chennai More
World’s 1st rooftop drive-in theatre Chennai soon More
Nagpur ice-cream major heads for Dubai More
Source: Business Standard
Thought for the day

"Advertising may be described as the science of arresting the human intelligence long enough to get money from it".
- Stephen Butler Leacock
Other Newslinx International
International Headlines
Experts shrink advertising forecasts More
Source: www.thisislondon.com

CBS refuses Gateway ad over Web address More
 Source: www.boston.com

Quality Authorities Suspect 300 Products Use Deceptive Advertising
More
Source: www.english.peopledaily.com.cn

Inventor angry over Iraq radio campaign More
Source: www.media.guardian.co.uk

Advertising: Ringtone heaven for fans of pants music More
Source: www.news.independent.co.uk

Ad agency chief says he's leaving Whittles named local president of FCB More
 Source: www.sfgate.com

Cossette Communication confirms profit outlook despite flagging ad activity More
Albertans to buy US newspaper ad proclaiming support for attack on Iraq More
Source: www.cp.org
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