3 Mar 2003 Volume: 4 Issue : 49














 







Todays Newsbreakers India
TAM ADEX Analysis
Budget gets ads flowing into news channels
Budget season an opportunity for news channels to get additional revenues, says TAM study...More


Media, Advertising & Marketing Watch
Channels back content with on-ground promotional events
Out of sight is out of mind! Channels are stepping up ground promotions and conducting an increasing number of celebrity events revolving around their programmes...More

Headlines
Zee to launch 'Kanhaiya' 9 March
Zee TV will revive its Sunday morning slot with 'Kanhaiya' ,'Oorjaa' and a fitness and health show called 'Good Health'...More

Cable trade says HC backs their stand
Maharashtra advocate-general to respond to petitions from cable ops, consumers in two weeks...More


National Literacy Mission sponsors 'Bhaginee' on DD Metro
 While all mainstream channels are sprucing their programme content with new saas-bahu sagas and talent shows, DD Metro has opted for Bhaginee, a new series...More

Surya TV to air AMMA's mega event
Surya TV, part of the Sun Network, will be the official TV channel for the mega event called Ammayodoppam Oru Thara Sandhya, organised by the Malayalam Cine Artists Association (AMMA) in Kerala...More

Developed countries struggle for full digital switch
As India prepares for the implementation of conditional access system (CAS), there is news that developed countries are finding it difficult to meet deadlines for full digital switchover...More

World Cup 2003 Special
Aaj Tak to boost cricket team with 'Jeeto India Jackpot'
Looks like Aaj Tak is all set to tempt the Indian cricket! With the launch of the Jeeto India Jackpot campaign, the broadcasting arm of India Today has a heady mix of cricket and big money lined up for our cricketers playing at South Africa...More

Actors' Interview
"I believe that pressure makes us more versatile"...More
TV actress Shveta Salve

Source: www.indiantelevision.com

Other Headlines
Music Cos Sing Different Tunes On CD Price Cut More
MTNL To Expand Customer Support Network More
Preet Bedi Mum On Future Course Post-TBWA Anthem More
Campus Power: Desi Varsities Set To Join The Ivy League More
Excise Sop To Push Handset Manufacturing More
Glaxo May Go For In-licencing Brands More
Source: Financial Express

Internet spawns new wave of sports gamblers More
MRF founder Mammen Mappillai dead More
April’s a crue month for buying CTVs More
Maruti slashes car prices More
Source: The Economic Times

Consumer electronics industry feels let down More
Source: The Hindu Business Line

Maruti, Ford, HM cut prices by Rs 10,000-Rs 1.4 lakh More
Sony Ericsson to launch new handsets More
Futuresoft plans major forays into the global telecom market More
Source: Hindustan Times

Prabhakar Mundkur to take over as CEO, Everest More
Source: www.agencyfaqs.com

Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- Fairfax Cone

Other Newslinx International

International Headlines
Board throws out complaint over naked bodies ad More
Direct advertising an uneasy pill to swallow More
Source: www.nzherald.co.nz

Gambling prevention, education eclipsed by advertising, critics say More Source: www.cp.org

Ad Business Outlook May Be Brightening More
Source: www.nytimes.com

David Bell named Interpublic CEO More
Source: www.chicagobusiness.com
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