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| 28 Mar 2003 | Volume: 4 | Issue : 67 |
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Effective ads propel economic growth - CNBC NFO poll Even as acclaimed advertising veteran and specialist in "Effective Advertising" - Prof John Philip Jones of Syracuse University reiterated that the effectiveness of advertising can be measured by scientific methods, the CNBC NFO India effectiveness survey reaffirmed the same...More ITC's Mint-O unveils new TV ad campaign for variant Unusually Cool! Mint-O, the flagship brand of the confectionery division of ITC Foods, will be communicating this statement of attitude through its new television campaign for its latest product variant Mint-O-Lemon...More Top US execs prefer Net to TV, print - say recent surveys Top level executives and advertisers have started relying more on the Internet for information, communication and research at least during workdays rather than reading newspapers. The findings indicate that marketers have a great opportunity to advertise on content sites, which draw an audience of 3.8 million users per minute...More S&S Advtg gears up to market slots in new DD 'kendras' With ad agencies and advertisers making their intentions of going into the interiors of Indian consumer markets, marketing concessionaires who market or promote programmes or slots on Doordarshan's upcountry regional channels are slowly gaining prominence...More Successful brands under spend but capture minds - Prof Jones Effective advertising ensures that well managed brands last forever and become the heart of economic growth. Mega brands or successful brands always under-spend and their share of voice is below their share of the consumer's mind...More Notes from Cannes Buyers in serious business mode at MIPDOC The sixth edition of the two day festival focused primarily on 'quality programming'...More
Headlines Independent body to study FTA price Govt. seeks outside opinion on various parameters of basic tier costing; PwC, ORG-Marg, IMRB in the running...More Mukerjea nominated for CAS task force The Indian Broadcasting Foundation (IBF), the apex body of broadcasters operating in India, in its board meeting today, decided that Peter Mukerjea, chief executive of Star India Pvt. Ltd., would be the fifth IBF member to be nominated for the task force on conditional access...More B4U earns $3m in operating profits B4U Worldwide, the holding company of B4U Movies and B4U Music, has an operating profit of $ 3 million this fiscal... More Sahara Samay National, Uttar Pradesh to launch today The stage is set for the launch of Sahara Samay. Starting 28 March, 'Sahara Samay National' Hindi news channel and 'Sahara Samay Uttar Pradesh', the city-centric satellite news channel, will broadcast their fare seven days a week - 24 hours a day...More Raj TV 'Friday Blockbusters' to start in April After Zee's Thursday Premieres, it is time for "Friday Blockbusters" down south as Raj Television Network is planning to launch Velliminnalgal superhit feature films from 7 April 2003...More Sanjay Khan's '1857 Kranti' shifts to prime time Sanjay Khan's mega serials -1857 Kranti is soon to be shifted to Sunday prime time on Doordarshan...More Numero Uno opens new studio in Andheri Sanjay Khan owned- television and film production company Numero Uno has opened a fully integrated studio to offer creative, technical, pre and post production services in Andheri...More Sanjeev Srivastava
to be new India correspondent for BBC News
Iraq - US Conflict CCTV breaks free of govt intervention China Central Television, for long dominated by behind the scenes government intervention, is finally breaking free with the Iraq conflict...More CNN.com claims excellent response for Iraq conflict coverage With the Iraq war gaining steam, news broadcaster CNN has claimed an excellent response for its round the clock coverage online...More Inmarsat's enhanced high-speed data capacity over the ME Satellite communications operator Inmarsat has pushed its backup satellite into the front line to meet the expected demand triggered by the impending Iraq conflict...More Source: www.indiantelevision.com
Preferred Brands Unveils Its Tasty Bite Range In Australia More BMW Signs Deal To Produce Luxury Cars In Booming China More ‘Brand Managers Worldwide Are In Dire Crisis’ More ITC: Where There Is Smoke, There’s Fire! More Source: The Financial Express Advertising must cut waste, be more accountable: Jones More Race hots up for top spot in ice-creams More `BIS must have alert system on bottled water' More Tata Tele flags off new promo More Source: The Hindu Business Line Car sales growth hits speedbreaker despite excise cut More Continental to roll out mobike tyres by June More Govt reviewing 8% duty on branded edible oils More Louis Vuitton plans roll-out by Dec More Computer Sciences wins $1.6 bn Motorola deal More SAP targets software for smaller businesses More O&M among top Gunns of the ad world More Source: The Economic Times Fedders launches air-conditioners More The Tetley tilt More Source: Business Standard The Gunn Report 2002: O&M India finds three mentions More Source: www.agencyfaqs.com
Hill Holliday Moves To Fill Post On Verizon Wireless More Organic Deal Cost Omnicom $106 Million More Sears Redesigns Sunday Circulars More Bbdo Names Exec To Oversee Aol Account More Astrazeneca Consolidates Creative Accounts More Coors Unveils New Spots To Distributors More Source: www.adage.com Popeye Sets Sail For The Aisle Of Markets More NBA Star Inks Pepsi Deal More Mavericks, Wal-Mart Fight Evil, Promote Literacy More Source: www.brandweek.com Young & Rubicam Wins Place on BK Roster More Dannon Bottled Water Picks FCB More Source: www.adweek.com GWR: 'no sign' of ad recovery More Scientology advert rapped More Source: www.media.guardian.co.uk Use Of "People Meters" Could Help Local-TV Ad Rates More Source: Yahoo! Gruner + Jahr sees no advertising turnaround yet More Source: Reuters |
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