27 Mar 2003 Volume: 4 Issue : 66






















 










Todays Newsbreakers India
Focus on media campaign
TV personality behind Aaj Tak's Abby ad triumph...
More
Apocalypso Filmworks associate director and script writer Gajraj Rao

Media, Advertising & Marketing Watch

Sachin is Ceat World Cup Cricketer 2003
India may have belly flopped in the World Cup final against Australia but the performance of batting maestro Sachin Tendulkar has not gone unnoticed...More

Notes from Cannes

Tech TV strikes Asian carriage deals
Technology channel announced it had struck deals with a full channel rollout in the Philippines, Indonesia and the Maldives...More


Headlines
'Kashmeer' to wind up earlier than scheduled
Kashmeer, the serial, which brought a whiff of fresh air into soap laden Star Plus is winding up in 17 episodes (on 8 May) instead of the scheduled 26...More

Guidelines out; Star has a breather
News channels uplinking from India have three months to "get their house in order"...More

News channel uplinking guidelines issued
The government announced a transitory arrangement in the guidelines for news channels desirous of uplinking from India...More


[V] launches hunt for first mixed pop band
After 'VIVA', Channel [V] is forging ahead with Popstars 2, a nationwide hunt for a mixed pop band...More

MAX to air live India, Lanka charity match
MAX can't seem to get enough of cricket. Barely have the Indian team been able to get back home and recover from the drubbing they received at the hands of the all conquering Aussies in Sunday's finals of the World Cup, they're all set to get togged up again. And it will be shown live on MAX...More


APTN brings war into Chinese drawing rooms
Associated Press Television News (APTN), the world's leading television news agency, made broadcast history when it helped bring live coverage of the war in Iraq to the Chinese state television...More

APTN gets exclusive interview with McCartney
Back from his hugely successful tour of the United States, rock 'n' roll legend Paul McCartney was interviewed on 24 March, exclusively by Associated Press Television News...More

Nat Geo, APTN sign new content deal
Associated Press Television News (APTN) has signed a multi-year agreement with National Geographic Television and Film, which will see premium news features delivered to hundreds of clients around the world...More

Team Players

Alvin Saldanha ...Read
Vice President & Executive Creative Director - McCann Healthcare


Seema Nayak ...Read
Associate Media Director - The Mediaedge


Dhawal Katkar ...Read
Brand Manager - Godrej Consumer Products Limited (GCPL)

Tube Talk
Ten Sports to air Dubai World Cup 2003 live on 29 March
More

Source: www.indiantelevision.com
Other Headlines
Samsung Plans To Target The PC Upgrade Market More
Pfizer Kicks Off Aggressive Online Initiatives
More
Amway Directs New Campaign Against Look-alikes
More
Fridges: Godrej To Beef Up Distribution
More
Repositioning: Aero Group Plans To Revive Woods Brand
More
Source: The Financial Express

TBWA drops Anthem; draws big plans
More
BPL Mobile, Escotel, RPG, Spice Telecom forge alliance
More
`Nirma plan to buy brands a positive move'
More
Samsung unveils PC upgrade scheme
More
MAX set to rock 'n roll with Rolling Stones — Bags exclusive rights to Licks World Tour concerts
More
Source: The Hindu Business Line


RIL to recall 5 lakh LG handsets
More
Skoda to launch new Octavia models
More
No Coke, danke, we're Deutsch
More
TBWA-Anthem to change name to TBWA-India
More
MobileFirst may offer cheapest STD
More
Hakuhodo Percept bags Citizen Watches account More
Pradeep Iyengar to join Carat Integra
More
Marico Industries scouts for domestic ayurvedic brands
More
Glaxo to phase out Aquafresh from local markets
More
FullAudio launches MusicNow music service
More
Source: The Economic Times & Brand Equity


Vadilal eyes Delhi ice-cream market
More
TBWA-Anthem renamed, parent seeks to up stake
More
Source: Business Standard

ATG-MCI on growth path; kickstarts Delhi operations More
Source: www.agencyfaqs.com

Thought for the day

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't".
- Morris Hite

Other Newslinx International
International Headlines
War Speeds Launch Of New WSJ Online Publication More
GAP Names Marketing Exec For Banana Republic
More
Color Wheel Founder-CEO Sentenced In Print-Ad Scandal
More

Judge Denies Injunction Against New Telemarketing Rules
More
Publicis' Starcom Cuts Chicago Staff
More

Source: www.adage.com

Advertising weathers Iraqi storm
More
'Drinkers need shock ads'
More
£100,000 fine for Isa ad
More
Analysis: Radio advertising
More
Source: www.media.guardian.co.uk

Consumers Get Fresh Taste Of First Colony More
McD To Serve Fitness To Consumers
More
Gap Inks Marketing Vet For Banana Republic
More
Sears Seeks Sale Of Credit Card Unit
More

Source: www.brandweek.com


Distributors Get a Look at New Coors Spots More
7 Shops in Running for Ski Resorts More
Former Color Wheel Owner Sentenced More
Hill, Holliday Executive Bound for BBDO More
Source: www.adweek.com


NY Times Publishes NewsMax "Boycott France" Ad
More
Source: www.newsmax.com

Different Kind Of Personal Ad
More
Source: www.newsday.com

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