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| 26 Mar 2003 | Volume: 4 | Issue : 65 |
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Cross promotion is the reality A new TAM AdEx study finds that cross-promotion on TV and press is the name of the game for radio stations...More TAM Adex ICC World Cup Brand Barometer India-NZ super six match attracts 16.2 million walk-ins More Media, Advertising & Marketing Watch "Advertising during war?" - Indian admen offer mixed signals Was global giant Nestle justified when it decided to go ahead with is mega promotional campaign for Kitkat despite the ongoing conflict between the US and Iraq? ...More Sony India targets Rs 15b by 2006; inaugurates 33rd showroom Sony India seems to be going all out to attain its target turnover of Rs 15 billion by 2005-06 notwithstanding a change of guard which is on the anvil...More
Wunderman's Rajat Sethi heads to Cannes as a judge One more Indian will head to Cannes not to win more awards but to "judge" entries! Wunderman India CEO Rajat Sethi has been selected as one of the eminent panel of direct marketing experts from around the world to judge the Lions Direct entries at the 50th anniversary of the Cannes Lions International Advertising Festival to be held at the Palais des Festival in Cannes, France from 15-21 June, 2003...More CNBC to organise workshop on 'effective advertising' CNBC India has taken an initiative to organise a series of workshops in the country, to be conducted by the world's best marketing minds, through the channel's marketing and advertising magazine Storyboard...More US - Iraq Conflict Abu Dhabi TV, Al Jazeera slug it out for war eyeballs It's not just the US networks that are in a ratings and influence peddling war as the US-led invasion rumbles on...More Headlines HC order on 'Kanhaiya' Wednesday The court has reserved its ruling on the Zee show - whose telecast has already been interrupted twice - till Wednesday...More Cable ops demand variable rate for basic tier Just ahead of the government-sponsored task force meeting on conditional access slated for 27 March, a seemingly somnambulant and fragmented cable fraternity has decided to unite under the banner of the Cable Operators’ United Front (COUF) and proposed a variable or floating rate for the basic tier of cable service instead of a fixed price as being suggested by the government...More Roy Jr debuts on Sahara with 'Mission Fateh' While Mission Fateh, Sahara's mega serial is finally being launched on 28 March; Sushanto Roy, son of managing worker Subroto Roy, will make a cameo as Kargil martyr Lieutenant Vijayant Thapar in the series...More War pummels Oscar ratings to lowest ever in US If there was no Lagaan to draw in those extra viewers in India, in the US, the 75th anniversary edition of the Academy Awards entered the record books on Monday as the least watched Oscar telecast ever. Gratis the US-led invasion of Iraq...More
Notes from Cannes MipDoc satisfies despite lower turnout Reed Midem, organisers of the 6th edition of the documentary festival held on 22-23 March expressed satisfaction about the numbers that turned up...More MIPTV opens with flourish Day one of MIPTV ended with a grand opening party at the Martinez Hotel in Cannes. Attended by the Who's Who of senior executives from the television industry in Europe and the United States, Latin America and Asia, it had the usual buzz of a regular MIPTV...More HBO to receive International Emmy Founders Award The International Academy of Television Arts & Sciences (International TV Academy) announced today that the cable entity, HBO will receive the prestigious International Emmy Founders Award at the 31st International Emmy Awards on November 24, 2003. ...More German pubcaster ZDF to be honoured The Festival De Television De Banff 2003 has decided to honour German national broadcaster ZDF German Television with the Global Television Outstanding Achievement Award in its 24th edition to be held in June...More Greg Dyke to receive International Emmy Directorate award The International Academy of Television Arts & Sciences (International TV Academy) announced today that Greg Dyke, Director General of the BBC will receive the prestigious International Emmy Directorate Award at the 31st International Emmy Awards on November 24, 2003...More Executive Dossier "Entertainment malls now an integrated marketing and communication medium" Interview with E-City Entertainment head - corporate partnerships and communications Prakash Mirpuri More TV Ratings (9 March 2003 - 15 March 2003) TAM Top 10 Programmes Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different Channels Set Max Star Plus Sun TV Sony DD1 Gemini TV Source: www.indiantelevision.com
Kwality Launches New Chain ‘Bread & More’ More Sony India To See Leadership Change More FDCI To Hold B2B Event More CTVs: Have World Cup Sales Matched Expectations? More Garment Exporters Seek Extension Of FCFS Facility More Source: The Financial Express `New FM stations do not spend much on ads' More Rajat Sethi on Cannes Lions Direct jury More South Asian Petro in global marketing tie-up More Marico plans to foray into ayurvedic skincare market — To announce brand acquisition soon More Sony India to drive growth via exclusive showrooms More `Striking disconnect between ad agencies, marketers' More Source: The Hindu Business Line Tupperware links up with Sahara India More New products from Network Appliance More Indian cellular handset launched More Star unveils ad rates for news More Chota Jadugar, big promotion More Source: Business Standard Hakuhodo Percept wins Citizen watch account More Source: www.agencyfaqs.com Kotak Mahindra Bank to debut on March 29 More Source: www.moneycontrol.com Nissan to drive into India in SUV More HDFC targets middle-income segment for housing loans More Glaxo to phase out Aquafresh from local markets More Ambush tactics: Coke vs Pepsi More Everybody wants to brand the world More Out of the Box More Lights, camera, cricket! More Source: The Economic Times & Brand Equity
Pistons Sign Marketing Deal For NBA Playoffs More Starbucks Brews Optimistic Outlook For '03 More UPS Repackages Logo With New TV Spot More Las Vegas Ads To Roll Again More Source: www.brandweek.com Conde Nast Names Editor For 'GQ' More FTC Announces Dates For Do-Not-Call List More Mazda Names New North American CEO More Source: www.adage.com Martin Presents New Look UPS More Edelman Picks Up Pharmaceutical, High-Tech Wins More Source: www.adweek.com Advertisers are jumping back in More AOL debuts new 'bring your own' ad campaign More Source: www.medialifemagazine.com IFA group is fined over misleading ad More Source: www.money.telegraph.co.uk War costs TV nets 200M in ad sales More Source: www.nydailynews.com Chorus to revamp advertising More Source: www.dtg.org.uk Evergreen Investments Awards Advertising to Mullen More Source: www.dbusinessnews.com |
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