25 Mar 2003 Volume: 4 Issue : 64





















 







Todays Newsbreakers India
Media, Advertising & Marketing Watch
Aaj Tak to return Jackpot money to contributors
Following the Indian defeat at the World Cup final, Aaj Tak has announced that it will be returning all the cheques collected from viewers...More

NGC taps Leo Burnett to scale Everest
National Geographic Channel has signed on Leo Burnett for communication work on the reality show Mission Everest...More

Ogilvy's Signscapes to cover retail sector
To strengthen its strategic emphasis on '360 Degree Branding' Ogilvy & Mather Advertising has launched Ogilvy - Signscapes. The new division will cover...More


Sikkim Super Lotto tickets now on SMS
Online lottery Playwin has now turned its attention to the burgeoning mobile phone market in the country...More

Women sensitive to images in advtg: study
Here is a study that should send warning signals to advertisers targetting women. The fairer sex is likely to be put off by products whose TVCs portray them in an unrealistic manner...More


Notes from Cannes

MIPTV gears up for hi profile debut
It's action stations at picturesque Cannes, in southern France, the US-Iraq war notwithstanding...More

Headlines
FDI cap announcement put off
The I&B minister cancelled the announcement of the guidelines for uplinking of news channels today due to an emergency meeting...More

CNN using new tech to cover conflict
The channel has specially developed tracking satellite phone antenna to bring dramatic war coverage to the drawing room...More


Reuters' new online news channel
Internet broadcaster The FeedRoom has announced the launch of Reuters Raw Video: Conflict in Iraq. The 24-hour online news channel offers ongoing coverage direct from the Persian Gulf...More

Fragmented cable ops threaten blackout
A section of cable operators (mostly comprising independent operators) are not a happy lot after the finance ministry proposed the costing of Rs 45.90 for the basic tier...More

Nick lines up seven new shows for 2003-04
Viacom owned kids' channel Nickelodeon has decided to gear up and spruce its programming with seven new shows this year...More

Nick's English channel in Korea on SkyLife
Kids' channel Nickelodeon is in aggro mode in Korea, having just launched a 24-hour, English-language channel with Korean subtitles, on SkyLife...More

Actors' Interview
"We character artistes are discriminated against..."
More
Suhasini Mulay

Source: www.indiantelevision.com
Other Headlines
Videocon Rolls Out Slew Of New Products To Spur Sales More
Nestle Hopes To Stem Sliding Water Biz With New Top Team’
More
‘I Have Lived A Very Pepsi-centric Life’ -
Vibha Paul Rishi More
M&M Launches Bolero Variant
More
HLL Dips 5% On Long War Fears
More
Source: The Financial Express

Gillette account moves to O&M
More
Concept bags Maruti IPO account
More
Chicago in your wardrobe?
More
Source: The Hindu Business Line


Three more top UB officials join SWC More
Videocon unveils power-saver ACs
More
PowerGrid set to enter telecom networking
More
Spenders want more accountable ad agencies
More
Source: Business Standard

Capital links the Cup to a cause More
National Geographic Channel signs up Leo Burnett
More
Source: www.agencyfaqs.com


BPL, Escotel, Spice and RPG finalise alliance
More
Canon appoints eSys as distributor for printers
More
PWG naxals attack Coke, Pepsi godowns in AP
More
Source: The Times of India


How Kakkar got into cockpit for Sachin More
Source: The Indian Express


Hit wicket More
Mahindra launches Invader
More
Powder puff: Emami to pump up talc brand
More
BPL plans alliance with, Escotel, Spice
More
Bajaj Auto to launch three new geared scooters More
Motorola, Nokia to foray into CDMA market
More
Leela scouts for equity partner
More
Source: The Economic Times

Thought for the day

"Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink".
- Leo Burnett

Other Newslinx International
International Headlines
Carat Eyes Office In Brazil More
Attorney General Warns Lorillard Against Nonpayment
More
AOL Debuts Two Spots For Broadband On Oscar Show
More
'It's A Jeep Thing': Lara Croft As New Spokeswoman
More

Source: www.adage.com


America Online Sets Revival Effort With New Ads
More

Advertisers Wonder Whether To Run Or Pull US Ads More
Source: Yahoo!


Ad of the Week: Now Heineken tries to refresh itself More
War confusion extends to nervous advertisers
More
Source: www.money.telegraph.co.uk

Stars kinda protested, advertisers didn't
More
Source: www.media.guardian.co.uk

War's Slow Buildup Limits Network Losses More

Source: www.adweek.com

Oscar ads homey, low-key
More
Source: www.msnbc.com

Wal-Mart Sees War Affecting Consumer Concerns More
Source: www.brandweek.com

Winston Peters threatens legal action over tyre ad
More
Source: www.stuff.co.nz

Microsoft pulls 'misleading' ad
More
Source: www.ninemsn.com.au

China nabs illegal advertisers with spam
More
Source: www.rss.com

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