21 Mar 2003 Volume: 4 Issue : 62





















 







Todays Newsbreakers India
Media, Advertising & Marketing Watch
Cartoon Network, HLL to lure the pester power
Seems like perfect synergy – Hindustan Lever (HLL) taught kids all about 'Ice-cream Power', while Cartoon Network familiarized them with 'Toon Power'...More

Indiantelevision.com COMMENT!
News makers have to rework strategies
Finally, the rules of the news channel game have been spelt out. We examine the implications...More


Headlines
FDI guidelines expected any time
The I&B ministry may notify FDI guidelines for news channels as early as late Friday...More

Nepal One launched Thursday
Nalini Singh's new channel will launch with a discussion on the imminent US invasion of Iraq...More

Zee to launch daily sitcom 30 March
The bubbly, naïve 'Sweety'(Rakhi Tandon) of Zee's mega success Hum Paanch is coming back to the channel in the form of 'Simi' in Pyar Zindagi Hai, to be aired daily at 8 pm from 30 March...More


Lewinsky to host Fox reality show: 'Variety'
As a host for a reality show, you couldn't get someone more qualified than this. Monica Lewinsky, whose affair with former US president Bill Clinton was the grist for salacious reportage is reportedly going to be hosting a reality show for the Fox network...More

Producer's Pitch

"I think television offers mindless stuff, as well as stuff that makes people use their grey cells" ...More
Synergy Communications director Anita Kaul Basu


Source: www.indiantelevision.com
Other Headlines
Wipro may buy Lever's Glucovita
More
Brand Equity: Ford's the good word
More
VAT may give direct marketing firms a leg-up
More
Barry Diller quits top job at Vivendi unit More
LG Elec Feb handset sales double
More
Source: The Economic Times

Concen Tek To Set Up Centre In Hyderabad
More

Samtel To Set Up Unit For SFTsvv
More

Goldstone Tech Seals $5 Million Outsourcing Deal More
Scott McNealy’s Sunshine Bid: $300 M Software Handout
More

Source: The Financial Express

Fiat launches diesel variant cars in Kerala More
WelcomHeritage on expansion spree
More
Sun offers free software for institutions, researchers
More
Batchmates.com plans tie-ups
More
HLL relaunches kids ice-cream portfolio — Ties up with Cartoon Network for promos
More
Source: The Hindu Business Line


Mahesh Chauhan to oversee Rediffusion’s southern operations
More
St Luke’s sits pretty on VIP Moderna
More
Source: www.agencyfaqs.com


HLL ice-cream business set to break even
More
Automated solution for audio conferencing
More
AirTel launches new ring tones
More

Source: Business Standard

Thought for the day

"Advertising is the 'wonder' in Wonder Bread".
- Jef I. Richards

Other Newslinx International
International Headlines
Marines, Army Change Ad Campaigns More
Staff Fired As 'Natural Health' Gets New Look
More
Burger King Chairman Steps Down
More
Ddb Names Exec To Lead Mcdonald's Creative
More
Mel Karmazin To Remain With Viacom More
Source: www.adage.com

TV networks count cost of war
More
Advertisers take stock as war breaks out
More
Interpublic facing tax probe More
Ad slots empty as brands avoid war
More
Source: www.media.guardian.co.uk

Ferguson Leaving Y&R for DDB More
Burnett Rolls Out New Army Ad
More
4As, ANA Suggest Plans for Ads During War
More
New Marine Corps Spots Timed for War's Start
More
Source: www.adweek.com

Some Marketers "Pull Ads" at Start of War More
Outgoing Coke CMO Unusually Outgoing
More
Burger King's Dasburg Flips to DHL
More
Source: www.brandweek.com

In Tense Times, Ad Placement Is a Strange and Fickle Thing More
Source: www.nytimes.com

Traditional advertisers replace dotcoms as top online spenders More
Source: www.newmediazero.com

Click here for the archives of our Daily newsletter
To subscribe to The Ad Linx Reporter or to get further information email us at:- (subscribe@indiantelevision.com) with subscribe Adlinx in the subject.To unsubscribe mail tounsubscribe@indiantelevision.comwith unsubscribe Adlinx in the subject. Contact us at Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA. Tel:91-22-6920675 /6920676/ 673 0659/673 0660 / 6730986 Fax: 91-22-673 0659

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various websites, indiantelevision.com cannot guarantee their validity after a day of posting.

This copy can be re-distributed in any form - electronic or non-electronic or hard copy.
How are we doing? Send feedback to thomas@indiantelevision.com.

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com