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| 21 Mar 2003 | Volume: 4 | Issue : 62 |
Cartoon Network, HLL to lure the pester power Seems like perfect synergy – Hindustan Lever (HLL) taught kids all about 'Ice-cream Power', while Cartoon Network familiarized them with 'Toon Power'...More Indiantelevision.com COMMENT! News makers have to rework strategies Finally, the rules of the news channel game have been spelt out. We examine the implications...More Headlines FDI guidelines expected any time The I&B ministry may notify FDI guidelines for news channels as early as late Friday...More Nepal One launched Thursday Nalini Singh's new channel will launch with a discussion on the imminent US invasion of Iraq...More Zee to launch daily sitcom 30 March The bubbly, naïve 'Sweety'(Rakhi Tandon) of Zee's mega success Hum Paanch is coming back to the channel in the form of 'Simi' in Pyar Zindagi Hai, to be aired daily at 8 pm from 30 March...More Lewinsky to host Fox reality show: 'Variety' As a host for a reality show, you couldn't get someone more qualified than this. Monica Lewinsky, whose affair with former US president Bill Clinton was the grist for salacious reportage is reportedly going to be hosting a reality show for the Fox network...More Producer's Pitch "I think television offers mindless stuff, as well as stuff that makes people use their grey cells" ...More Synergy Communications director Anita Kaul Basu Source: www.indiantelevision.com Wipro may buy Lever's Glucovita More Brand Equity: Ford's the good word More VAT may give direct marketing firms a leg-up More Barry Diller quits top job at Vivendi unit More LG Elec Feb handset sales double More Source: The Economic Times Concen Tek To Set Up Centre In Hyderabad More Samtel To Set Up Unit For SFTsvv More Goldstone Tech Seals $5 Million Outsourcing Deal More Scott McNealy’s Sunshine Bid: $300 M Software Handout More Source: The Financial Express Fiat launches diesel variant cars in Kerala More WelcomHeritage on expansion spree More Sun offers free software for institutions, researchers More Batchmates.com plans tie-ups More HLL relaunches kids ice-cream portfolio — Ties up with Cartoon Network for promos More Source: The Hindu Business Line Mahesh Chauhan to oversee Rediffusion’s southern operations More St Luke’s sits pretty on VIP Moderna More Source: www.agencyfaqs.com HLL ice-cream business set to break even More Automated solution for audio conferencing More AirTel launches new ring tones More Source: Business Standard
Marines, Army Change Ad Campaigns More Staff Fired As 'Natural Health' Gets New Look More Burger King Chairman Steps Down More Ddb Names Exec To Lead Mcdonald's Creative More Mel Karmazin To Remain With Viacom More Source: www.adage.com TV networks count cost of war More Advertisers take stock as war breaks out More Interpublic facing tax probe More Ad slots empty as brands avoid war More Source: www.media.guardian.co.uk Ferguson Leaving Y&R for DDB More Burnett Rolls Out New Army Ad More 4As, ANA Suggest Plans for Ads During War More New Marine Corps Spots Timed for War's Start More Source: www.adweek.com Some Marketers "Pull Ads" at Start of War More Outgoing Coke CMO Unusually Outgoing More Burger King's Dasburg Flips to DHL More Source: www.brandweek.com In Tense Times, Ad Placement Is a Strange and Fickle Thing More Source: www.nytimes.com Traditional advertisers replace dotcoms as top online spenders More Source: www.newmediazero.com |
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