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| 20 Mar 2003 | Volume: 4 | Issue : 61 |
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"In some ways, the 15 per cent commission model has some advantages over the AOR model!" ...More says Lodestar media director Arpita Menon while highlighting the importance of research in media planning and buying. Media, Advertising & Marketing Watch CNBCI announces event with Sun's McNealy As part of their integrated marketing communications cum public relations TV channels have been sponsoring India visits of celebrity head-honchos in addition to showcasing them through one-on-one interviews...More SF Interactive launches rich media Ad3 platform SF Interactive (SFI), a pioneering interactive marketing agency, has announced the launch of its proprietary Ad3 ("Ad Cube") platform...More
Lay’s Cavalcade celebrates cricket mania in Delhi With India having a more than a decent chance of making the World Cup Final on Sunday against Australia FMCGs are doing their best to capitalise on the momentum...More World Cup 2003 Special - TAM ADEX Analysis HLL tops advertising charts for World Cup 2003 With the beginning of the 'Super 6's', the Cricket World Cup has reached into its peak stages. TAM SGroup, this week, bring you insights into the dominant advertisers and their advertising strategies in the world cup...More Headlines 'Big B' to do TV series for Sahara Sahara ups programming ante. Announces projects with Amitabh Bachchan, Karisma and Sridevi, amongst others...More Reality TV mania grips China 'Wedding Race' is China's first overseas produced reality adventure game show to be shown across 20 channels...More Rapa awards committee invites entries The last date for receiving entries for the 28th Rapa (Radio and TV advertisers practitioners association of India) awards for radio and TV productions is 28 March 2003...More CNN's Cramer to get 'media leader' award Last year, the president of CNN International Chris Cramer was instrumental in undertaking a major initiative to create awareness about the need to increase the safety level for journalists reporting on the field in the wake of 9/11. Now that effort is being rewarded...More BBC signs deal with China's sina.com This is an initiative by the beeb to spread English China. BBC Worldwide and BBC World Service will provide educational content for an English language teaching service via mobile telephones in China...More Interactive Television Producers' forum postponed INTERACTION '03: A Transatlantic Producers' Forum which was scheduled to take place on 1 April in London has now been put off till September...More Global interactive sports TV revenues to increase Here is a piece of news that should make MAX, ESPN-Star Sports and Ten Sports sit up. Interactivity is expected to increase the revenue streams for sports broadcasters in a major way...More
FICCI FRAMES 2003 - CAS Update 'If properly implemented CAS would be a boon,' says Sony's Shantonu Aditya With 14 July 2003 , the date decided by the government for the final rollout of CAS (conditional access system) fast approaching, it was one of the most important issues discussed at ficci FRAMES 2003...More 'CAS to benefit consumers, MSOs, operators and govt,' Hinduja TMT's Ashok Mansukhani Hinduja TMT executive vice-president (corporate affairs) Ashok Mansukhani , in his presentation at ficci FRAMES 2003 on 'Conditional Access System : a mid term review', addressed various issues related to CAS...More Special Report Indian networks still wary of reality TV shows and 'soaps'! Even as programmes such as American Idol and Joe Millionaire have sparked off a new trend in the western countries, Indian programming executives are weighing pros and cons before jumping onto the bandwagon...More Team Players Rajit Desai, Brand Manager - SET India ....Read Akash Oberoi, Associate Executive Producer/Creative Director - Mukta Arts ....Read Vinay Kanchan, Client Servicing Director - Everest ....Read TV Ratings (2 March 2003 - 8 March 2003) TAM Top 10 Programmes Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different Channels Star Plus DD1 Eenadu TV Sun TV Gemini TV Set Max Sony Zee TV Tube Talk Ten Sports showcasing Brian Lara this month More etc's 'Gagar Mein Sagar' to explore Feng Shui More Source: www.indiantelevision.com
Sipping Slowly: Coca-Cola Brews A Fresh Flavour For Georgia More Royal Sporting Expanding Retail Network More HMA STARware’s New Solution For Banking Channels More Zip Telecom Plans Overseas Foray More Marico Packs A New Punch For ‘Shanti Amla’ More Kelvinator Rejigs Marketing Strategy More Source: The Financial Express Pulsar eats into sales of executive class mobikes More Damn brand, profit decides the pack More H-P to be preferred vendor of Linux More World's smallest film fest, now on your mobile More War & grease: it's all about hits & misses More Source: The Economic Times HLL extends Lifebuoy to talcum powder More Karamel to cash in on boom in kidswear More Source: The Hindu Business Line Saas, bahu duck World Cup bouncer More St Luke’s sits pretty on VIP Moderna More Source: www.agencyfaqs.com Nirma buying back two brands from group unit More Samsung, LG to share Reliance Info marts More GM to roll out mass segment vehicle More Source: Business Standard
Iraq crisis dents ITV advertising More Daz slams door on 'old-fashioned' ads More Poster giant doubles profits More Daily Mail predicts advertising slump on the back of war More Source: www.media.guardian.co.uk TV Guide Goes to Richards More Beck's Picks Multicultural Agency More Source: www.adweek.com Toyota to Stop TV Ads at Start of War More Study: Big Advertisers Warmed to Online Medium in 2002 More Source: Yahoo! Barry Diller Steps Down From Vivendi Universal More Source: www.adage.com Corona Lights Up Brand with $8M More Source: www.brandweek.com Media will take ad hit at war kickoff More Source: www.cbs.marketwatch.com War Costs ‘Ad' Up More Source: www.nypost.com Misleading ad pulled after protest More Source: www.witness.co.za Advertising market to grow this year More Source: www.rbcnews.com GM strikes new compensation deals with ad agencies More Source: www.crainsdetroit.com Radio Shares Fall on Ad Market Worries More Source: Reuters |
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