17 Mar 2003 Volume: 4 Issue : 59














 







Todays Newsbreakers India
FICCI FRAMES 2003
Shourie to industry: work for change

IT, Telecom minister urges industry stalwarts to work for solutions to problems. Frames 2003 concludes on high note...More

Government moving on Convergence Bill: Shourie
After well over a year in nowhere land, the Convergence Bill has got some oxygen pumped into its motor...More




Media, Advertising & Marketing Watch

Abbies turn spotlight on TV 'ad' stars
Abby awards 2003 will honour best actors in TV commercials. A look at some of the stars preferred by admen...More

FICCI FRAMES 2003

DTH guidelines to stay: Mohan
“The potential is there as an alternate platform. But to drive DTH forward the government should rethink its stand on cross media ownership restrictions as well as...More

Bad marketing surefire recipe for disaster
The session 'Marketing & Distribution: The global field' began just a little after the scheduled hour but went past its closing dot...More


Get professional, filmmakers told
Better institutional financing would require a higher degree of professional management, better collaterals and tighter budgetary and time frame control from filmmakers...More

Multi media branding urged
The session 'Multiple Revenue streams for entertainment industry: Out of the 'box' thinking' had some innovative and bold suggestions coming...More

New "brand" world - in a brand new world
Content aggregators including TV channels have failed to convert products to long-lasting brands. There is lack of consistency and an inherent failure in marketing...More

360 degrees communication to invite, not intrude

Content aggregators, ad agencies and advertisers should jointly work out 360 degrees multimedia consumer interactions to provide positive experiences and...More


Industry told to get cracking on CAS

It was a session that was keenly awaited and lived up to its billing as one of the highlights of FRAMES 2003. "Conditional Access Systems - a Mid-Term Review" confirmed two points...More


Television and cinema can co- exist
With television becoming the main mode of entertainment in the country today, the impact and growth of regional language channels, especially in the South, cannot be undermined...More

Grindon supports CAS on condition
This was THE high-power session of FRAMES 2003. "Can India make it: The Way Forward" was chaired this morning by the I&B minister Ravi Shankar Prasad with the keynote address by Sony Pictures, International Television president Michael Grindon...More

DD scores points over satellite news channels
It took staid ole' Doordarshan to liven up proceedings a bit in the post lunch session on TV News - the new blockbuster...More

Source: www.indiantelevision.com
Other Headlines
Ford planning models for different segments
More
Lifestyle plans seven more stores
More
McDonald's eyes pie beyond burgers More
Hyundai may rev up D-company with Elantra More
The fine art of brand-building
More
No one buys the Budget anymore
More
Tata Steel inks long-term pacts to stabilise rates More
GM to invest Rs 600 cr more in local business
More
Premji 10th most powerful billionaire More
Source: The Economic Times

Infowavz Charts Out $10 M Expansion Plans More
Bharti Eyes Fresh Licences In Eastern Circles
More
Fedders Ties Up With Korean Co
More
Source: Financial Express


SMS has a big selling point
More
KTDC to produce and market canned toddy
More
E Comm to launch Net via cable in Surat, Vadodara
More
Hyderabadi pan comes of age More
Sony upbeat about its latest digital product
More
Source: Business Standard


Abby Awards 2003: O&M defends Agency of the Year title
More
"People in the markets of the south don't put relationships to test everyday."
More
Nitish Mukherjee, executive director, Orchard Advertising
Source: www.agencyfaqs.com


Does promise match the performance in consumer goods?
More
Source: The Hindu Business Line

Thought for the day

"One Ad is worth more to a paper than forty Editorials".
- Will Rogers

Other Newslinx International
International Headlines
Cingular Breaks Ten New Spots, Shifts Strategy More
Sharon Stone to Star in AOL Spot
More
More Catfights on Tap From Miller
More
Fallon Media Chief Gerzema Moves to Universal McCann
More
FCB Lost California Lottery Account Over Technicality
More
Source: www.adweek.com

'Millionaire' Player Answers Door For Taco Bell More
Pontiac, NCAA Extend Marketing Platform
More
Coke Continues Company Shakeup
More
Estee Lauder Reveals Model Behavior
More
Source: www.brandweek.com

IPG puts Octagon on the market More
Wrigley's ad draws record complaints
More
Child abuse ad scoops top gong
More
Source: www.media.guardian.co.uk

Iraq worry cuts TV ad forecasts
More
Uproar over Nokia ad video
More
Source: www.thecouriermail.news.com.au

Irish government plans drink advertising ban More
Source: www.utvinternet.com

Rona launches C$60 million ad campaign More
Source: www.homechannelnews.com

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