12 Mar 2003 Volume: 4 Issue : 56














 







Todays Newsbreakers India
Top Story
India-Pak clash puts soaps on backburner
According to TAM figures for the week ended 1 March, MAX has bagged 29 of the top 50 programmes...More

Media, Advertising & Marketing Watch
Admen in the US exploit toilets as advertising media
 The loo as an advertising medium? It has not been exploited in India apart from being used as a canvas for cheap erotic art or...More


FICCI FRAMES 2003
"Now's the time for planning to bring big value into media plans"...More
Vikram Sakhuja, Mindshare Fulcrum MD

Headlines
Sahara Samay Rashtriya now on air
 The national news channel from Sahara India has had a quiet debut and began telecast at 7 pm Tuesday...More

Taj TV bags Pak cricket rights
Taj TV (parent company of Ten Sports) has telecast rights for all cricket to be played in Pakistan for the next 5 years...More


Zee Cinema, Star Gold claim numero uno status
Revamped programming and an innovative initiative seem to be paying dividends to Zee Cinema...More

APTN will launch Direct to cover the Gulf war
No news may be good news but bad news is great news. So while Bush is chalking out his invasion plan for Iraq, the Associated Press Television News (APTN) has already made arrangements to capture the action live...More

French animation delegation to visit India
A delegation of top level representatives of the French animation industry will be in Mumbai and in Bangalore from 14 to 17 March 2003 to meet members of the Animation Producers Association of India (APAI) and to visit studios...More


CAS Update
Canal+ backs HITS model for CAS rollout
HITS (headend in the sky), pushed by Zee Telefilms, seems to have become a hit with conditional access technology providers...More

TV Ratings (23 February 2003 - 1 March 2003)
TAM Top 10 Programmes
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels
Set Max
Star Plus
DD1
Sun TV
Sony
Gemini TV

Tube Talk
'Face to face Pakistan' to feature Kamila Shamsie on 12 March More

Source: www.indiantelevision.com
Other Headlines
Rasna targets Rs 75-cr export business More
Columbia plans multimedia promos for Shanghai Knights More
Consumer body plaint against LG fridge size More
Timex to invest Rs 25-cr more in Indian arm More
AC major Daikin proposes facility in India next year — May phase out Shriram brand of window ACs More
Source: The Hindu Business Line

Vibha Rishi to head Pepsi non-cola ops More
KPMG expands business advisory services in India More
Why Indians still won't buy cricket brands More
Hyundai, LG, Samsung, Mitsubishi under Fera probe More
Brand Equity
Return of the king More
Identity crisis More
One two many? More
Blow hot, blow cold More
Source: The Economic Times

Intelenet Global Plans Fourth BPO Facility More
HCL Infy Rolls Out Speech Software More
Smaller Fast-food Retail Cos Eye India Market More
Vardhman Spinning Readying New Range For Summer More
Rasna Fields A New Ad Strategy For Cricket Fever More
World Of Franchising To Open This Week More
WPP Launches Strategic Marketing In India More
Timex Watches To Invest Rs 25 Crore For Expansion More
Source: Financial Express

rmg david retains Asahi India Glass account, but... More
Obituary: Remembering Suresh Mullick More
Source: www.agencyfaqs.com

AirTel launches GPRS, MMS in Chennai More
Godrej test-launches new FairGlow in south More
Source: Business Standard

Thought for the day

"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose. . . . the vast majority of editors are incorruptible".
- David Ogilvy
Other Newslinx International

International Headlines
Mccann-Erickson Latest Calif. Lottery Winner More
Ford Coo Probed By Ford More
Xm Satellite Radio Opens Review More
Turner Broadcasting Shuffles Top Executives More
Publicis Reports Income Down For 2002 More
Interpublic Moves To Refinance Debt More
Iri's Major Shareholder Meets With Buyers More
P&G Reportedly Ready To Bid For Wella More
Source: www.adage.com

ITV merger referral welcomed More
Ford probes Scheele links to Sorrell More
Aegis mulls bid for NFO More
Outdoor boost leads ad fightback More
Source: media.guardian.co.uk

H&M Styles Campaign With Iman More
Rexall, FTC Settle Cellasene Ad Dispute More
Ford Reviewing Advertising Verdict More
Source: www.brandweek.com

TV firms urged to drop loan ads from prime time More
Source: www.japantimes.co.jp

TV ad for Citroen C5 More
Source: Hoovers

Yet Another Winner in California Lottery More
Ford Completes WPP Review, Tighter Ties On Hold More
UHC Picks Finalists for AARP Direct Marketing Account More
IPG Stock in Heavy Volume Trading More
Source: www.adweek.com

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