2 June 2003 Volume: 5 Issue : 12
















MAM Interview
"Lowe has bagged Rs 1 billion worth of new business in the last six months"
Lowe group president and COO Pranesh Misra More

Media Advertising & Marketing watch
WPP's Broadmind Ent to acquire new film for TV channels
In an effort to leverage the strength of its expertise in providing integrated marketing solutions using opportunities in the entertainment sector, WPP Group’s Broadmind Entertainment is expanding its operations to include synergistic areas...More

Gillette,Virgin Atlantic offer trip to Wimbledon
 This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments - Wimbledon...More

Universal McCann MD to assume charge of Cable Advertising Bureau
 The Cable Advertising Bureau (CAB), a professional organisation of ad-supported cable networks and system operators, has appointed Sean Cunningham as its president-CEO...More

Headlines
 Zee to launch 'Vishwaas' and 'Urja'
Zee TV is launching an afternoon soap and a spiritual show...More
Source: www.indiantelevision.com

Other Headlines
Leading US scotch brand goes in for 4-nation promo More
Skoda to kick of CKD ops, launch luxury cars More
Piyush Pandey on YoungGuns 2003 advertising jury More
Dhara adds fuel to dairy war, dumps GCMMF More
Reebok plans to have more Indians in its talent pool More
McDonald's sues Italy's food critic More
Now, Dalmias plan a 'safer' substitute to tobacco More
Source:Brand Equity & The Economic Times

TVS Electronics aims Rs 60 cr from exports — To forge marketing tie-ups in US, Europe More
Bollywood declares war on tobacco More
`Radio must be made more respectable' More
Source: The Hindu Business Line

Himalaya Drug Eyes New Retail Format More
ITC Lights An Aggressive Export Plan For Agarbathis More
Garware Polyester To Look At Far East Market More
How Companies Learn From Competitors More
Ceat Eyes Strategic Changes With Higher Employee Satisfaction More
 Source: The Financial Express

So what brings you back, Mr Kim? More
Lowe grabs Bajaj Auto’s ‘612 World Bike’ account More
Licence fees: The bane of radio More
Source: www.agencyfaqs.com

New spirit in film merchandising More
Source: Hindustan Times

Pathak is India's face at Cannes More
Source: The Times of India

Dhara goes to Mother Dairy, GCMMF out More
Source: Business Standard
Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- S. I. Hayakawa
Other Newslinx International
International Headlines
Publicis joins WPP in Cordiant fight More
Source: money.telegraph.co.uk

Marketers Prepare to Ride Vegas Monorail More
Miller Knocks Out 'Catfights' More
Eberhardt to Succeed Schroer at Chrysler More
Source: www.adweek.com

Cordiant shares continue slide More
Leeds leads the way with media push More
Source: media.guardian.co.uk

Initiative's Crawford Joins MindShare More
Source: www.mediaweek.com

Playtex Gets Injunction Against P&G More
Schroer Resigns As Chrysler EVP-Marketing More
Sears Retools Appliance Marketing More
Ex-Pro Athletes To Champion ChampionLyte More
Source: www.brandweek.com








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