Special Report
Will you bell the CAS cat?
An open letter to the Indian advertising fraternity giving constituents - 10 mantras for planning and buying post CAS...More

Media Advertising & Marketing watch
Newly launched music labels rework their mix
The newer generation of music labels is moving away from feature film titles towards vernacular albums, religious fare, fresh artistes and interspersing the same with a little bit of remix albums.More

Avon launches fragrance for males - Iron
Avon, the leading perfume seller, has launched Iron, a new fragrance for males. Avon claims to be one of the world's leading direct seller of beauty and related products with sales of $6.2 billion worldwide. More

Win back with fresh programming, same structure
Win 94.6, the private FM radio station that took a 36-day break citing ‘technical and legal hassles’ and returned to the airwaves last Thursday, is back with fine-tuned programming but the same organisational structure. More

Other Headlines
Cadbury realigns ad accounts More
Aashirvaad salt launched More
Heritage Foods plans 5 processing units More
ITC Foods divn rolls out ReadyMeals — Eyes Rs 500-cr revenue in 3 years More
Pizza Hut opens 50th outlet More
FMCG majors adopt novel strategies to boost sales — Cut down on ad budgets to maintain profit More
Reebok India to grow through shopping malls, big retailers More
Source: The Hindu Business Line

Cremica to take it's equity direct-to-market More
Unique Buying Proposition makes more sense More
Get, set, shop at Vijay Sales More
Sony Ericsson's T310 targets skateboarders & computer gamers More
Blue Star to take up marketing for its AC division More
BEst / BEkaar More
Source: Brand Equity & The Economic Times

Piping Hot: Coke To Expand Georgia To More Centres More
Cummins Auto Mulls Fleet Management Service More
American Express Plans New Corporate Solutions More
Mahindra Consulting Plans Fresh Identity For ISM More
Source: The Financial Express
ITC eyes Rs 500 crore branded food revenue More
Horlicks down the ages More
Hutch offers connection for Rs 3760 More
Source: Business Standard

Madison Media beefs up Delhi team More
Balsara appoints JWT for Promise, Meswak; McCann gets household products More
"We do not aspire to be the largest agency around. But we do want to be among the best." More
Ramesh Ramanathan, national creative director, Saatchi & Saatchi India
Source: www.agencyfaqs.com

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