31 July 2003 Volume: 5 Issue : 54














Media, Advertising & Marketing Watch
US teens prefer Internet to TV, says Carat, Yahoo! study
American kids are hooking into the holistic experience that the Internet offers at the expense of TV and other media...More

O&M campaign gets selected for Commarts annual
Ogilvy & Mather (O&M) India has added another prestigious award in its roster this year..More

Classic 1-1 marketing
The second of an eight-part series on Internet marketing by MVS Murthy...More

Two executive appointments at Starcom
The prodigals return. Two executives who'd left Publicis Groupe owned Starcom Worldwide for other opportunities have "returned to the fold."..More
Source: www.indiantelevision.com

Other Headlines
ITC Foods Sets 2007 Date With Profit More
 Source: The Financial Express

VW bids goodbye to the Beetle More
Repositioning Margo as a brand More
Cosmetic lenses add colour to eye-wear market More
JWT Kolkata bags Peerless account More
Source: Brand Equity & The Economic Times

Suguna Swamy quits O&M after 26-yrs service More
Jagatjit's entertainment unit to promote liquor brands More
ITC rolls out `Sunfeast' biscuit More
Star Television has licensed brand, logo, says Star News More
Source: The Hindu Business Line

Amul to launch slew of new products More
Source: Business Standard

iGATE bags Quintant, makes Phaneesh Murthy CEO More
Source: www.moneycontrol.com

Apollo hunts for AOR for online lottery venture More
Hyundai Sonata up for grabs More
Source: www.agencyfaqs.com

Other Newslinx International
International
KFC Stages Shootout on Its $225 Mil. Account More
N.Y. Toyota Dealers Mulls a Pair More
Pfizer Names 3 More
McCann Courts Howell for Key Post in Europe More
2 Contenders Join the Quest for Kmart More
Source: Adweek

BBC pulls Radiohead tune from ad More
Easyjet ads escape censure More
Worldwide growth buoys Omnicom results More
Source: Media Guardian

J. Walter Thompson Dropped From Celebrex Work More
Source: Adage

 'Herald Tribune' Opens Space for Luxury Advertisers More
Source: Mediaweek

Kellogg Boldly Treks With William Shatner More
Asprey Ads Keira Knightley To Collection More
Source: Brandweek

Media groups await loosening of purse strings More
Source: Financial Times

Easyjet breast ad 'not offensive' More
Source: BBC News

International Herald Tribune (IHT) Premieres Luxury Ad Forum More
Source: www.mediapost.com













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