Media, Advertising & Marketing Watch
Raj TV uses water to sell soap
In a tie-up with 'Cheerio' mineral water company, young men distributed water bottles in Chennai that sported advertisements for two prime time shows...More

Simultaneous media use shows purchase decisions in US
Those who use multiple media simultaneously are more likely to either give or receive advice about the products they buy and where they shop...More

DDB Worldwide honoured at 50th intl Cannes ad festival
DDB Worldwide was recognised by the international ad festival in Cannes as the agency that won the most Grand Prix awards in the 50 years of the festival...More

UK advtg to grow 1.1% in '04: Zenith Optimedia
Influential media forecaster Zenith Optimedia has hinted a slight 1.1 per cent increase in the UK's advertising revenues...More

Executive Dossier
"Advertising and media planning business will become creatively integrated post CAS"
ETC Networks executive director and Broadband Pacenet India chairman Jagjit Singh Kohli...More

Headlines
CAS to soft launch; pay channel rates out
Rates floated earlier by some broadcasters turned into MRPs; include distribution margin...More

Karishma to see light of day next week?
Calcutta HC clears telecast of controversial mega-serial Karishma on Sahara TV from 7 July...More

TV Ratings (15 June 2003 - 21 June 2003)
TAM Top 10 Programmes
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels
Star Plus
Sun TV
Sony
Zee TV
Zee Cinema
Gemini TV

Source: www.indiantelevision.com

Other Headlines
Caught & bowled: Fiat, Sachin to part More
Coke tastes Sush’s thunder More
WPP to enter healthcare communication More
Broadcasters may take FTA route to beat ad curbs More
Readjusting biz travel to shrunken budgets More
H&R Johnson set for expansion More
Leo Burnett to handle advertising for IOC More
M&M's next sports utility vehicle is Rexton More
Source: Brand Equity & The Economic Times

Tata Tele, Reliance Info Chalk Out Retail Strategy More
MTS Targets Upper Segment With Designer Water Heater More
Sony Music To Focus On Titles OF Hindi Films This Year More
Intel Launches New Itanium 2 Processor More
Apollo Floats US Arm To Tap Medical BPO Market More
Reliance Infocomm Readies For Broadband Rollout More
Source: The Financial Express

How OgilvyOne won the bronze at Cannes More
MagnaQuest, NDS join hands for pay TV solutions More
Bajaj-Morphy Richards tie-up to enhance home gadgets range More
BSNL unveils new scheme for CellOne in Kerala More
Online gamble More
Source: The Hindu Business Line

Sushmita gives thumbs down to Coke More
New scheme for Hutch users More
And now, experiential marketing More
First Chennai intl trade fair on Dec 27 More
MCX launched at Kochi More
Tata Tele to offer SMS facility to WLL subscribers More
Source: Business Standard

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