7 Jan 2003 Volume: 4 Issue :11












Todays Newsbreakers India
Top Story
DD-Nimbus sews up presenting sponsors' deals
Zee's strategy to combat the threat of World Cup cricket comprises prizes worth Rs 1.2 billion and offbeat content for viewers... More

Media Advertising & Marketing watch
CNBC’s next Industry Vector to focus on telecom industry
India’s premier business channel, CNBC India will partner Sun Microsystems and SAP India to launch the fourth in the series on industry vertical forums - CNBC Industry Vector... More

Headlines
Big money rides on shows launching Jan
Star, Zee, Sahara, Sony and national broadcaster Doordarshan are all rolling out high-cost productions this month... More


Qalam 2003 - annual writers workshop starts 9 Jan
The second edition of indiantelevsion.com's scriptwriter's workshop is set to score another first by holding "Writers Pitch", a golden opportunity for participants to present their concepts directly to the channel executives and production houses... More

ICC attorneys issue caution notice to protect official sponsors
With the World Cup less than a month away, the International Cricket Council is pulling all stops to make sure its official sponsors are not harmed in any manner through ambush marketing... More



DD launches rare series to mark music centenary
Pubcaster Doordarshan plans to celebrate the centenary year of the first ever `native' recording in India, by launching a series of DVDs/VCDs and ACDs of their best programmes preserved in their archives... More


M V Kamath to be next Prasar Bharati chairman
Noted right-wing columnist M V Kamath will be the next chairman of the Prasar Bharati Board... More


CAS Update : JP Morgan CAS report
Zee bouquet has better breadth
JP Morgan India's report on Indian cable industry titled: "CAS: The Medicine for a chronic ailment" claims that Zee would be a beneficiary of the passing of the CAS Bill... More


Mixed impact on industry constituents
JP Morgan India's report on CAS: The Medicine for a chronic ailment points out that the consumer opting for pay channels would have to pay more if they don't make an outright purchase of set-top boxes... More


Domestic pay revenues to drive broadcaster profits
According to a report by JP Morgan the full implementation of the CAS (conditional access systems) would lead to an rapid growth in broadcaster revenues and ensure that domestic pay revenues will become the key driver of profits. ... More

Encryption at MSOs/ICOs likely
"CAS: The Medicine for a chronic ailment" states that the location where the signal would be encrypted would gain significance. The report envisages two possible alternatives... More


Special Report
The Making of a Mastermind
Indiantelevision.com's Special Report on BBC World's Mastermind India... More

Preview
Dandridge scores but with effort
Indiantelevision.com's preview of HBO's Introducing Dorothy Dandridge... More
Source: www.indiantelevision.com
Other Headlines
IDBI-Principal moves account from Network to Burnett
More
TCNS’ ‘W’ goes to Rediffusion DY&R
More
Source: www.agencyfaqs.com


Pulsar helps Bajaj beat Honda in m-cap growth More
Rolls-Royce reveals its 2004 model
More
Glaxo builds asthma pipeline with $495-mn deal
More
Magnasoft, Laser Scan in strategic alliance
More
Wireless flavours pushing out vanilla phones
More
Intra-circle tariff keep cell counters ticking More
C2C war: BSNL, MTNL strike back
More
Source: The Economic Times


Valvoline Cummins Extends New Packaging To India
More
Sansui To Focus On Flat CTV Segment
More
ICICI Onesource Deploys Talent Induction System More
B-schools Now Look Beyond Marketing, Finance
More
Hutch, Essar To Consolidate Operations Across 10 Circles Before Going PublicHutch, Essar To Consolidate Operations Across 10 Circles Before Going Public
More
Source: Financial Express

TV commercials get briefer, print ads smaller
More
Ford to drive in Fusion in early '04
More
StanChart signs Kapil as brand ambassador
More
Nepal co unveils food products
More
Watches to watch!
More
Source: The Hindu Business Line


Shunu: the tree that kept its leaves
More
Cell firms plan SPV to manage shared network More
Ranbaxy eyes France, Spain, Mexico marts More
India Inc widens canvas, to trade in art
More
SBI to set up 94 more ATMs in AP
More
Source: Business Standard


CNBC Exclusive: BSNL to match cell rates More
Source: www.moneycontrol.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
Bologna to Replace Burns at Fallon NY More
Nextel Bows National Campaign More
Love, McGarry Bowen Style More
Senate Leader: A New Prescription for Drug Ads More
Droga Thinking Globally More
Isuzu Focuses on Moving the Iron More
Denny's Campaign Makes Food the Star More
Source: www.adweek.com


Pfizer To Revise Zithromax Ads, Pay $6 Million More
Denny's Serves Campaign For Hispanic Customers More
Juice Batteries Charges Ahead With Launch, Ads More
Source: www.brandweek.com


Nissan Breaks Campaign For New Suv
More
Fallon New York President Steps Down
More
HP Consolidates Interactive Roster More
Chicken Chain To Narrow Review More
Denny's Opens Campaign From New Agency More
Chemical Group Seeks Agency For $50 Million Campaign More
American International Group Drops Ogilvy More
Source: www.adage.com

Ad Track: Buick tries power of past
More
Porsche Cayenne powers $15 million ad campaign
More
Source: USA Today


Interpublic looking to sell NFO unit -- source
More
Source: Reuters

Real estate ad agency acquired by Omnicom More
Source: www.crainsny.com


Ad of the Week: Treating the shortage of doctors More
Source: T
elegraph (UK)

Ad dollars chase the auto shows More
Source: www.msnbc.com

Mideast spending on outdoor advertising up 30 percent More
Source: www.menareport.com








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