6 Jan 2003 Volume: 4 Issue :10












Todays Newsbreakers India
Media Advertising & Marketing watch
Commflash technology improves Pop ads effectiveness: study

FPBA Group a provider of advertising tools for online publishers, and Grokster a provider of peer-to-peer file-sharing technology have announced the results of a study, conducted over 1,000,000 impressions... More


Last date for voting for MTV Asia awards extended to 15 Jan
MTV has announced that it has extended the voting period for the 2003 MTV Asia awards to 15 January. The awards will take place on 24 January at the Singapore Indoor Stadium. The event will be hosted by CoCo Lee and Shaggy... More

Headlines
Sony set to launch Balaji blockbuster
Kahani Teri Meri premieres 20 January in the 9:30 pm slot currently held by another Ektaa Kapoor creation Kutumb... More


Zee offers lucre, offbeat themes in Q4FY03
Zee's strategy to combat the threat of World Cup cricket comprises prizes worth Rs 1.2 billion and offbeat content for viewers... More


Govt looks to cutting equipment import duties; pushing TV software exports
The Indian government is looking at giving a major fillip to exports of TV software and films from India this year and also get some concessions to the media and entertainment industry by having the various duties on import of equipment rationalised or lowered... More


CAS bill gets Presidential nod
President Kalam has given his assent to the Cable TV (Network) Regulation Amendment Bill 2002. The industry eagerly awaits I&B ministry guidelines... More


Big screen Friends on the cards

With promises of more sex and nudity, a movie on the mega hit American sitcom, Friends is poised for a debut this year. With no television network censors, the movie will have a definite adult slant with the popular character Joey Tribbian played by Matt LeBlanc disrobing first... More

Madras HC directs probe into violation of rules by Raj TV
The Madras High Court has directed the Crime Branch-CID to probe into the alleged violation of telecasting rules and regulations and broadcast of alleged pirated Tamil films by Raj Television Network Limited... More


CNBC, Dow Jones cancel joint Friday night show
One of the highest-profile anchors on cable business network CNBC has left the network while his show, jointly produced with the Wall Street Journal, has been cancelled... More


CAS Update
MSOs biggest gainers - JP Morgan CAS report
JP Morgan India's report on the Indian cable industry believes that the full implementation of the CAS would happen over a period of six to seven years. However, the report anticipates a minimal impact of the Bill on the industry within the first six months of the implementation process... More
Source: www.indiantelevision.com
Other Headlines
Dark humour: Is the genre welcome in advertising?
More
ZEE begins 2003 with a bang; launches mega contest among other initiatives
More
If buying were a rational process, people would have worked out a mathematical formula to sell and succeed." Subhabrata Ghosh, CEO, Saatchi & Saatchi...
More
Hyundai sales go up 23 per cent in 2002; market share up 2.3 per cent
More
Source: www.agencyfaqs.com


Ford to replace Ikon models with single variant
More
Top Ramen gets a new look in bid to regain flavour
More
China produces machine-washable cashmere products
More
Clotheshorses ride high on local expertise
More
Pizza Hut thinks 'small', to open outlets in 22 towns More
Tony ‘pony’ car ready for a mega re-run
More
Source: The Economic Times


WLL Threat: Cellular Cos In Direct Marketing Overdrive
More
An Ode To A Guru
More
Shoppers’ Stop To Implement New CRM Initiatives More
Pizza Corner To Take Franchising Route To Expand Operations
More
Godrej Tea Outlines 3-pronged Plan For Bigger Market Share
More
Source: Financial Express

Ad Club-Business Line quiz goes national — 150 teams battle it out in first online business quiz
More
Leo Burnett to raise stake in Indian venture
More
Source: The Hindu Business Line


Eli Lilly plans new launch every year More
A prolific scorer in the cricket business
More
India’s new holiday-makers
More
Source: Business Standard


Guru Cool More
Source:The Times of India

Govt working to resolve mobility row
More
Source: www.moneycontrol.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
Neighbours
Responsibility of media persons towards advertising stressed More
Source: Jang (Pakistan)


International Headlines

Burger King Inks Deals With Pepsi, Coke More
Source: www.brandweek.com


Martha Stewart Launches New Magazine More
Source: www.adage.com

Newspaper ad finds kidney for little girl
More
Source: www.canada.com

Advertising: Make-up for the melting pot More
Source: Independent
(UK)

WPP chief still cautious on advertising outlook More
Source: Reuters

Wachovia Launches New Retail Advertising Campaign More
Source:www.dbusinessnews.com


Ad account that includes tourism draws 5 bids
More
Source: www.sunspot.net


Connolly's lottery ad voted worst of 2002 More
Capital chief bullish on radio ad share
More
Green light for new cigarette names
More
Source: www.media.guardian.co.uk








Click here for the archives of our Daily newsletter
To subscribe to The Ad Linx Reporter or to get further information email us at:- (subscribe@indiantelevision.com) with subscribe Adlinx in the subject.To unsubscribe mail tounsubscribe@indiantelevision.comwith unsubscribe Adlinx in the subject. Contact us at Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA. Tel:91-22-6920675 /6920676/ 673 0659/673 0660 / 6730986 Fax: 91-22-673 0659

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various websites, indiantelevision.com cannot guarantee their validity after a day of posting.

This copy can be re-distributed in any form - electronic or non-electronic or hard copy.
How are we doing? Send feedback to thomas@indiantelevision.com.

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com