31 Jan 2003 Volume: 4 Issue : 28













Todays Newsbreakers India
World Cup 2003 Special
'World Cup Fever' on 93.5 RED FM
The countdown to World Cup has begun and with that the hullabaloo associated with it in print media, television and (the latest entry) FM radio stations as well...More


Media, Advertising & Marketing Watch
Postal services to appoint ad agents to boost revenues
Ad agencies can now contribute their bit to the sagging revenues of the postal department. The Indian postal department (Maharashtra and Goa) is seeking advertising agents to secure advertisements for postcards, Meghdoot postcards, inland letter cards, letter boxes, mail vans, customised envelope and postal premises...More

Young Turk
A seasoned veteran at 34..... Yogesh Radhakrishnan
Just 34, the dynamic promoter of ETC and now Zee Cinema and Zee Music head Radhakrishnan inspires the respect and awe of young and old alike in the industry, having been one of the founding fathers of the cable industry in the country... More

Headlines
Star News uplink issue still pending
The home ministry's comments are still awaited on the Star News uplink proposal, before it can be taken to the Cabinet...More

Swaraj reminisces I&B tenure

On her last day at I&B, Swaraj says with pride that the importance of the ministry has been tellingly conveyed to critics...More


CAS task force formed; to meet 7 Feb
Rakesh Mohan heads the task force that will decide the pricing and composition of the basic tier in CAS...More

Entertainment convention Frames 2003 from 14 March
Frames 2003, billed as Asia's biggest convention on the business of entertainment, will reflect on the future direction for the mantra of corporatisation and convergence. The Federation of Indian Chambers of Commerce and Industry (FICCI) sponsored convention will be held between14-16 March 2003...More


Meir joins National Geographic Television & Film
Donna Friedman Meir has been named president of kids' programming and production for National Geographic Television & Film...More

Marathi TV serial stars looking for greener pastures
Marathi TV serial actors and actresses seem to making hay while the sun is shining. Several actors who started their career with Marathi serials have moved up the chain and are getting plum offers in Hindi serials, films and theatre...More


Academy Awards to get High Definition TV treatment
The Academy Awards ceremony on 24 March will be broadcast on US network ABC in high-definition (HD) TV for the first time...More

AOL Time Warner loses $ 99 bn, Ted Turner
The annual loss of $98.7 billion for 2002 suffered by AOL Time Warner is roughly equal to the price that America Online paid for Time Warner Inc...More


Tube Talk
B4U Music to air first-ever music concert at Queen's Palace More
SET to air Sunsilk Femina Miss India 2003 Friday More

Source: www.indiantelevision.com

Other Headlines
AAAI Introduces Marketing Awards More
HLL Pens Fresh Plan To Expand Its Rural Reach More
Will Dabur’s New Product Gambit Bear Fruit? More
Lakewood Malls To Go For Marketing Tie-ups
More
Acid Truth? New Light On Antacid Effectiveness More
Source: Financial Express

Anand Bhardwaj to join Lowe
More
RK Swamy/BBDO plans to focus on media-buying — Unveils new-look logo More
World Cup advertisers look to in-stadium ads, replay bugs — Steep tariff, ad clutter make alternatives attractive
More
Saurav team to sport Sahara's Amby Valley logo
More
Promo expenses pull down Novartis net to Rs 12.2 cr
More
Source: The Hindu Business Line

Pizza Hut unveils ‘tandoori’ range More
Bharat Hotels, Unison in brand-name spat
More
Softel Machines plans to set up 300 outlets
More
Rajasthan plans food park in Kota
More
Source: Business Standard

Shourie vows a clean IT, telecom ministry More
Scorpio provides the sting for M&M More
Source: www.moneycontrol.com


Cellcos feel done in by Trai, say new tariffs favour WLL
More
Cricket gives CTV sales a leg-bye
More
Prasanna quits Wipro in a year, may join Manipal
More
Source: The Economic Times

Godrej brands emerge winners in Consumer Voice survey
More
Vinod Rao takes over as CFO PepsiCo, South Asia Business Unit
More
CEAT announces winners of CEAT Cricket Rating Awards
More
Source: www.agencyfaqs.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
Coke To Slash 1,000 Jobs More
H&R Block Opens Review For Hispanic Agency More

Gillette Reports 24% Jump In Fourth Quarter Ad Spending
More
TBWA/CHIAT/DAY Creates Post For Branded Content
More
Cadbury Taps Dallas Agency For New Milk Drink More
IRI Expands Convenience Store Scanner Sales Coverage More

Burnett Tapped As Agency For New Low-Fare Airline
More
Kellogg Hikes Price Of Cereal
More
Source: www.adage.com

Bike Peddled To Russell In Sports Deal More
Coke Cuts 1,000 Employees More
ING Spending Green To Promote Orange
More
Kmart Launches 'Savings' Campaign More
Novell Reinforces Message With New Push
More
Source: www.brandweek.com

Columbia to Create Hot Wheels Film More
Fedex Puts Europe Account in Review
More
Hunton Ascends at McCann More
McCann Wins More Rubbermaid Business More
Source: www.adweek.com

Troubled Cordiant appoints new chairman More
WPP board appointments cause controversy
More
Advertising workforce is 96% white More
Ad growth set to remain flat at GWR More
Source: www.media.guardian.co.uk








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