30 Jan 2003 Volume: 4 Issue : 27











Todays Newsbreakers India
World Cup Special
Will Pepsi blast leave rivals Blue?
PepsiCo has launched the limited edition World Cup-Special Pepsi Blue in Mumbai. It will also launch a music video, album as well as a variety of promotions...More

Last round of Nimbus' World Cup Safari contest has 2 winners
Madison Communications' Harsha Joshi and Lodestar's Nandini Dias have become the proud winners of the last round of the Nimbus Cricket World Cup Safari contest conceptualised in association with media partner indiantelevision.com...More

Luxor kicks off catch a ball promotion for World Cup
To further ignite the world cup fever, Luxor Writing Instruments (LWIPL) has come up with the Catch A Ball Promotion ...More

Media, Advertising & Marketing Watch
Super Bowl scores for advertisers: Ipsos-ASI
Research conducted 24 hours after Tampa Bay's decisive win over Oakland last Sunday showed that Super Bowl XXXVII far exceeded other football games tested as a vehicle for memorable advertising to the hard-to-reach male audience...More

"Cricketainment" as Kapil, Aamir, Murali win Ceat awards
The seventh international Ceat cricket rating awards ceremony, held on 28 January 2003 at Mumbai's Police Gymkhana grounds was a star-studded "cricketainment" affair with crème de la crème from the cricket, Bollywood, and corporates making their appearance at the event...More

Housewife-targeted TVCs attract children too
Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television commercials...More

Headlines
RS Prasad new I&B ministry head
Prasad was sworn in this evening as I&B minister of state with independent charge...More

Max to be seen in neighbouring countries
Max will be available to cable viewers in Nepal, Bangladesh, Sri Lanka and the Maldives from the World Cup's kick-off on 8 February till it concludes...More

Ten Sports to air World Cup in Pakistan
In India it may be Max that has C&S telecast rights for the World Cup, but in Pakistan it is Ten Sports...More


Reality TV readies for 1 February launch
Reality TV makes it formal debut on 1 February as part of a strategic alliance with Zee-Turner...More


Zee results: share prices down, analysts maintain ratings
Zee Telefilm's 3QFY03 results has evoked mixed reactions from the market and analysts. The Zee Telefilms scrip opened at Rs 86.85, dropped 9.15 per cent to Rs 78.90 on the Bombay Stock Exchange. ...More


Netherlands added to MGM's presence across Europe
MGM Worldwide Television Distribution, a unit of Metro-Goldwyn-Mayer has entered into an agreement with UPC Nederland B.V, Holland's largest cable operator, to launch the MGM Channel for the first time in the Netherlands...More


Sony achieves record quarterly sales, net income
Sony Corporation today announced its consolidated results for the third quarter ended 31 December 2002. Consolidated sales increased slightly year on year to achieve a quarterly record for Sony of Yen 2,307.7 billion ($19.2 billion)...More


Mukta Arts, Shemaroo seminar on initiatives to curb piracy
Concentrate on non-theatrical releases! Producers, exhibitors need to arrive at a consensus! The film industry needs to embrace new technology! These were some of the suggestions thrown up at last evenings seminar in Mumbai on Initiatives to Curb Piracy...More


Marathi programmes scaling peaks of popularity
While Hindi soap operas hog all the attention, a silent revolution is taking place in the Marathi language serials genre - at least in western India...More


First Take
'Kashmeer' - Guns and Roses More

Tube Talk
Farhan Akhtar Rendezvous with Simi Garewal More

New seasons of Ally McBeal on Star World
More
Source: www.indiantelevision.com

Other Headlines
JJ Valaya Sheds Designer Tag For Volumes-led Pret Line More
i-flex Starts Internal Branding Campaign
More
Fischer Black Prize For ISB Professor More
Hello? When Do I Get My Reliance WLL Phone?
More
HLL Plans More Investment In Foods Division, Foray Into Water Business More
Rolls-Royce Keen On Alliance With Reliance More
Source: Financial Express

Colgate Dental Cream most `visible' brand on television
More
Intellectual Property Appellate Board soon More
Archies launches range of World Cup stationery
More
Source: The Hindu Business Line

Power brands will fuel HLL's growth
More
MRF, Bridgestone tyres top user charts
More
Chevrolet eyes top selling US brand slot
More
Henkel Spic to restage brands
More
Dabur to demerge pharma, FMCG biz
More
Indian shoppers set Europe on fire
More
Source: The Economic Times

Kamath contradicts The Economic Times report; but questions remain
More
Anand Bhardwaj to join Lowe on February 3
More
Bates, Mumbai, adds Coke’s Western region account
More
Snehi: Serving a rude shock
More
rmg david wins Continental Metro tyres account
More
Source: www.agencyfaqs.com

SET ropes in Reliance Info as World Cup sponsor
More
And now — your own analog-to-digital Rolodex
More
Some Times, news smells of money Bennett Coleman & Co, which publishes “The Times of India” and other newspapers, has crossed the divide between editorial and advertising – something that appalls some media barons and journalists
More
McDonald’s mulls beverage pact with Nestle
More
Source: Business Standard

Home care, direct selling key to HLL's growth More
Source: www.moneycontrol.com


Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
OMD Wins $200 Million Office Depot Media Account More
Six Agencies Chase Aol's $100 Million Account More

DMA Sues FTC Over 'Do Not Call' List
More
Verizon Ends Relationship With Lowe
More
Source: www.adage.com

Gretzky Gets Ice Time With Wheaties More
Delta Sings Praises Of Its Song More
Source: www.brandweek.com

Doner Takes Carpet One More
Merrill Lynch's Komansky Joins WPP Board
More
Three Pernod Ricard Brands Leaving Saatchi More
Source: www.adweek.com

Geller-Nessis-D’Arcy ad for Nokia in AME award finals More
Source: www.adweek.com

Better Ad Sales Help Tribune, Profits Up More
Source: Washington Post

Dec. Qtr. Television Advertising revenue up 11.3% More
Source: www.scoop.co.nz

Fox: Mattress ad hurts O'Reilly's posture More
Source: New York daily News








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