29 Jan 2003 Volume: 4 Issue : 27











Todays Newsbreakers India
Media, Advertising & Marketing Watch
SMSs fly thick & fast for MAX 'Lagaan' contest
If the "Lagaan World Cup Eleven" contest held on Republic Day during the screening of Aamir's Khan cricket-related movie on Sony's MAX is any indication, SMS messaging is set to escalate during the forthcoming ICC cricket World Cup 2003...More


Headlines
Mahajan quits cabinet, Jaitley to return
Rumours afloat that I&B minister Sushma Swaraj may move to parliamentary affairs in cabinet reshuffle Wednesday...More

Zee Group net profit at Rs 709m, up 36%
Zee Telefilms reported third quarter consolidated revenues of Rs 3,075 million (up 10.2 per cent)...More


Murdoch in Fortune 'People to Watch' list
Rupert Murdoch is one of the key names from media in Fortune magazine's fourth annual list of 'People to Watch in 2003'...More


Zee does Republic Day drive around 'Mulk'
Republic Day is the time to wear your patriotism on your sleeve. And if it is a patriotic programme like Zee TV's new show Mulk, it offers a promo opportunity with the proper messages going out...More


Raj TV to go pay from 1 Feb 2003
All the channels are stepping up preparations for gearing towards the implementation of conditional access system (CAS). Raj TV plans to go pay with effect from 1 February, close on the heels of Gemini TV...More



TV Ratings (12 January 2003 - 18 January 2003)
TAM Top 10 Programmes

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


TAM Top 100 Programmes on different Channels

Star Plus
Sun TV
Zee TV
ESPN
Sony
Gemini TV


Tube Talk
Tusshar Kapoor celebrity guest on Top Drive More


Source: www.indiantelevision.com

Other Headlines
Now, It’s The Tandoori Range From Pizza Hut More
Leather Fashion Show On Feb 1
More
HLL Launches New Division, Expands Portfolio More
AC Market In For A Major Face-lift
More
Pepsi Sets The Pace For Backward Integration Of Tropicana More
Crocodile Products Moves In With New Retail CRM Initiatives More
Source: Financial Express

Safari bid to make its own roads in concrete jungle
More
HLL plans to enter network marketing More
Pizza Hut seeks larger market share
More
Gano Excel launches healthcare products
More
Source: The Hindu Business Line

African safari
More
Parle bakes a biscuit formula for TN, Kerala
More
Unilever's Dove hair-care range to hit N America
More
Source: The Economic Times

Pranesh Misra appointed president & COO of Lowe
More
Sandeep Madan quits McCann-Erickson
More
Source: www.agencyfaqs.com

Leading designers on show at Bridal Asia
More
The art of ambush marketing
More
Amul versus Mother Dairy
More
Source: Business Standard

Hutch offers World Cup on your cellphone More
Source: www.moneycontrol.com


Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
KFourth Quarter Up For New York Times Co. More
Black Rocket Founder Starts New S.F. Agency More

Aeromexico Narrows Review
More
P&G To Continue Marketing Increase
More
Source: www.adage.com

Virgin pours £3m into advertising push
More
Nike's streak of genius
More
New advertising panel aims to be industry barometer
More
Source: www.media.guardian.co.uk

Marlboro Turns Out "27"
More
Dr Pepper Milks Category More
Source: www.brandweek.com

Campaign Introduces Altria More
Source: www.adweek.com

Dems launch anti-war TV ad More
Source: www.news.com.au

Virgin's 'new sound' in £3m ad campaign More
Source: /www.digitalspy.co.uk

U.S. publishers hold to encouraging ad trends More
Source: Reuters








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