28 Jan 2003 Volume: 4 Issue : 26










Todays Newsbreakers India
Media, Advertising & Marketing Watch
Star World, Hallmark running contests on FM radio
Television channels are realising that FM Radio is an effective way to create and build up brand awareness about their programming. Star World and Hallmark are both running contests on FM Radio which gives the winner a trip overseas...More



Effective communication to kids vital
Pester Power seminar organised by Mind Space emphasised on the need to communicate with kids at their level and not talk down to them...More

Bru targets Delhiites with 'Just Go' offer
Brooke Bond Bru which claims to be the country’s largest instant coffee brand has come out with the Just Go offer for Delhi...More

World Cup 2003 Special
'Jung World Cup Ki' on MAX
MAX's new show from the NDTV stable is slated to be a precursor to World Cup 2003 . It will be hosted by Rajdeep Sardesai...More


Headlines
Prasar Bharati seeks noon time social soaps
Prasar Bharati has invited proposals for serials and soaps based on socially relevant issues...More

Sony bags the telecast rights for 'Devdas'
Sony Entertainment Television has acquired telecast rights of the much talked about blockbuster of the year -Devdas...More

BBC axes 60 jobs in London news operations
In a major cost cutting drive, BBC bosses are axing 60 jobs in its news operation...More

CNN bags 12 International Television Awards
CNN has won 12 WorldMedal awards at the 45th Annual International Television Programming & Promotion Awards held by the New York Festivals, last Friday...More



Indian Television 2002 : Guest Column
"There's a sense of purpose at Prasar Bharati.." More
K S SARMA, CEO, Prasar Bharati

Actor's Interview
"Actors are chosen primarily because of their good looks" More
TV actor Prabhat Bhattacharjee

Tube Talk
Channel [V] takes a 'Panga' to launch 'Cool Baba' More
Source: www.indiantelevision.com
Other Headlines
"It was more difficult converting a housewife to Hommade than others to Real." - Amit Burman, CEO, Dabur Foods... More
General Motors consolidates Opel business with Enterprise Nexus
More
Sales promotion: Not the ultimate El Dorado for brands
More
Source: www.agencyfaqs.com

Pranesh Misra Turns Lowe India COO In Top-level Recast More
Hewitt Survey Predicts Buoyant Salaries In 2003 More
Hutchison To Launch GPRS, To Provide World Cup Clips
More
St Luke’s Chalks Out India Expansion Plans
More
Nestle To Acquire Movenpick Worldwide More
New Cut: Retailers And Designers Come Closer
More
Source: Financial Express

Where is research headed?
More
Can Safari hit the concrete jungle?
More
Castrol hit by Gulf angst
More
Coke to launch coconut water based drink
More
Tourism industry seeks direct-tax sops in budget
More
Source: Business Standard


Super bowl ads short on ideas More
Cellcos’ row with WLL operators still simmers
More
Godrej soap brands come on the top in quality survey
More
Source: The Economic Times

Ranbaxy gets ready to plunge into US More
Pepsi whips up the World Cup fever More
New salt brand Saindhav waiting in the wings
More
BPL Mobile's top scorer offer
More
BSNL to offer add-ons free — Some good news for subscribers
More
Source: The Hindu Business Line

GM to strengthen its position in India More
Toothbrush king of all inventions More
Source: www.moneycontrol.com
Thought for the day

"Internet advertising will not replace traditional media, it will compliment them".
- Jef I. Richards

Other Newslinx International
International Headlines
Kimberly-Clark To Cut Ad Spending More
Butler Shine Acquires SF Interactive More

Sprint Reviews Business Account
More
Unilever Says Sales Of 'Leading' Brands Up
More
Omnicom Buys Back Ownership Of Organic
More
Toyota To Sponsor 'Today Show' Live Concerts
More
IMG To Publish Fashion Week 'Daily'
More
Source: www.adage.com

Absolut Tunes Up First Hispanic Push
More
Dr Pepper Puts X On 'X-Men' More
Wheaties Serving Special Box For Champion Bucs
More
J. Crew Brings New CEO On Board More
Ozzy SB Ad Tops Among AOL Members
More
Source: www.brandweek.com

Lowe-Verizon Relationship Ending More
Barnes & Noble Contacts Agencies
More
Ads on Super Bowl XXXVII Back to Basics More
Source: www.adweek.com

Football stars accused of promoting junk food More
Upbeat Scottish Radio Holdings bucks trend
More
Source: www.media.guardian.co.uk

Reebok Spot Outdoes TiVo Ad Zappers More
Source: www.mediaweek.com

Advertising upturn set to boost media interim earnings More
Source: www.thecouriermail.news.com.au








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