17 Jan 2003 Volume: 4 Issue : 19












Todays Newsbreakers India
Top Story
MTV, Nick, Pepsi, Max get together for contest
MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the cricket field in South Africa...More



Media Advertising & Marketing watch

B4U Music announces Now or Never contest
B4U is pulling all strings possible to mark its presence amongst leading music channels. Close on the heels of the recent tie-up with Cafe Coffee Day in December2002, it has now announced the Now or Never contest in collaboration with Saregama HMV...More


World Cup 2003 Special
Pepsi's new drink to feature in TVCs around World Cup
Mountain Dew, the neon coloured citrus tinged carbonated drink that Pepsi launched in Mumbai on Thurday, will feature prominently in the television commercials the company plans to unleash on television in the next month...More



Click here for more

World Cup 2003 Schedule
Click below for your personal copy of the world cup schedule-
Doordarshan telecast schedule
Set Max telecast schedule



Headlines

Prasar Bharati signs 90 million deal with IRDA
The pubcaster has signed a Rs 90-million deal to propagate insurance-related issues on DD and AIR...More



Kyunki... storyline moving to Australia

The troika of Kyunki..., Kahaani... and Kasautii..., the top rated shows on Star Plus, are set for an overhaul...More

BR Films to produce new serials for DD, Sahara TV

The original mytho moghul is looking to tread new ground. BR Films is producing four new serials: Dhristi and Kaamna on Doordarshan; Asha Nai Asha on Sahara TV and Shrimad Bhagwad to be aired on a C&S channel... More



Lucknow Radio City may go off air Dec
The Star-MBPL combine may shut FM radio operations in Lucknow at the end of the completion of its second year...More

Tube Talk
Ten Sports to air Sachin's first test century More


Source: www.indiantelevision.com

Other Headlines
Pepsi India proposes to ‘do the dew’ with Mountain Dew
More
Triton Communications wins Jeet spices business
More
Rediff launches Personal Edition
More
Electrolux Kelvinator Washy Talky ...doing India proud
More
Source: www.agencyfaqs.com


Zingaro gets into in-film branding with Jism
More
Kinetic to launch 3 bikes soon
More
GM unveils 2003 Corsa, Swing
More
Parryware: From bathroom products to solutions
More
Ouch... Capt Crunch is back with a bang
More
Source: The Hindu Business Line


Tailoring A Gameplan For Fashion Retailing
More
Pepsi Uncorks Mountain Dew In Mumbai More
Oscar Plans To Extend VFM To Hi-end Products
More
Kinetic Rolls Out Four-stroke Scooter Variant Nova DLX
More
Tourism Sector To Put Up Rs 1800-cr Projects At GIM
More
Source: Financial Express


Milestone: Ford turns a 100, celebrates with three new drives More
Packet retail mkt faces evil in the form of spurious tea
More
Pepsi, HLL join hands for distribution
More
GCC denies Sony's charge on breach of contract
More
Bates to bring marketing brand '141' to India
More
Tell-tile: China's welcome here
More
Source: The Economic Times


Videocon joins play for World Cup sweepstakes More
HLL & Pepsi Vs Coke's Georgia? More
Source: www.moneycontrol.com

AirTel unveils new offering
More
More than half of Tata profits to come via branded business
More
Tata Teleservices embarks on cyber cafe thrust
More
Indian leisure promoters target Australia
More
Looking beyond efficiency
More
Source: Business Standard

Thought for the day

"I think that I shall never see an ad so lovely as a tree. But if a tree you have to sell, It takes an ad to do that well".
- Jef I. Richards

Other Newslinx International
International Headlines
American Legacy Severs Ties with Havas' MPG More
Orbitz Considers 3 for $30 Mil. Work More
Food Network Picks Margeotes
More
Mullen Taps Group CD More
GE Unveils New Tagline, Campaign
More
Bahamas to Fallon More
Source: www.adweek.com

Richard Parsons Named Chairman Of AOL Time Warner More
Ad Spending To Increase 3.3% In 2003 More
State Dept. Denies WSJAd Report More
Can Chrysler Ride The Music To Upscale Stardom?
More

Fallon Wins Bahamas Tourism Account
More
Source: www.adage.com

Chaldecott quits HHCL following merger
More
ITV shares hit by 'scare stories' More
TV ad rules to be relaxed this year, says Ofcom chief More
Source: www.media.guardian.co.uk

That And A Token Might Get You A Date
More
Source: www.brandweek.com

Leo Burnett billings slip 10%
More
Source: www.bangkokpost.com

Miller Lite's 'Catfight' ad: Too sexist?
More
Source: USA Today

US suspends TV ad campaign aimed at Muslims
More
Source: www.nj.com

Group remakes controversial ad to campaign against war
More
Source: www.seattletimes.nwsource.com








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