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| 15 Jan 2003 | Volume: 4 | Issue : 17 |
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LG boycotts, Samsung grabs associate sponsorship on MAX After LG Electronics India, one of the title sponsors of the ICC Cricket World Cup, decided it would totally boycott Sony Entertainment Television (SET) as regards advertising because its "rates were too high", bitter rival Samsung has grabbed that space ...More
Media Advertising & Marketing watch Brand placements in TV serials to follow in-film placements The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking in anything between Rs 5,00,000 to Rs 50 million for the producers...More MAM Special Report Need a hit? It's all about marketing and communications Indiantelevision.com's Special Report on Ad Club Bombay's Value Creation seminar on marketing entertainment More Indian Television 2002 Will More News Make Less Cents : PAUL DANAHAR When you lose in television news you lose big time! TV news, 24/7, is a huge, hungry, unforgiving animal that will swallow up every paisa you have and still want more...More Indian media should gear up for technology impact : ALOK VERMA The new technologies are accelerating a shift of power away from traditional voices of authority in journalism and politics. However, new media designers predict that the day-to-day mass audience will splinter further into niches, because people will want to create their own customized flows of information...More Religious Channels: Marketing Nirvana for moolah! Religious TV channels in 2002 took the commercialization route as nutrition for the soul coupled with fiscal salvation...More
CAS rollout timeframe set The I&B minister says the first phase rollout of CAS should be within 6 months from the date of notification of amendments in the Cable TV Networks (Regulation) Act, 1995...More Sridevi to be Humaari Bahu Malini Iyer The sitcom that marks former cine star Sridevi's debut in a television series, goes on the floors in the next two weeks... More SET puts its money on epic soap Kahani Terrii Merrii The great Indian soap just got a whole lot bigger. Sony Entertainment Television announced the launch today of a "mega family entertainer" Kahani Terri Merri, which cements the relationship between SET India and Balaji Telefilms...More Pakistan govt to liberalise broadcasting policy In a bid to liberalise its broadcasting policy, the Pakistani government is not only allowing the formation of private radio and television stations, but may also grant permission to seven new TV stations ...More CNN's CEO Issacson steps down; Walton to step in CNN News,a division of Turner Broadcasting System will have a new chief executive officer in the next four months. Current chief executive officer Walter Isaacson will step down at the end of 2003 spring...More
Special Report Face-off! Will music channels get affected by IMI and IPRS' aggressive stance? ...More TV Ratings TAM Top 10 Programmes (29 December 2002 - 4 January 2003) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different Channels (29 December 2002 - 4 January 2003) Star Plus Sony Gemini TV ESPN Sun TV Star Gold Zee TV Tube Talk Star Plus to air Star Screen Awards More Source: www.indiantelevision.com
Other
Headlines
Philips Oral To Shift Sonicare Work To Leo Burnett More One Club Names Ad Award Juries More Senate Questions FCC Media Ownership Review More IRI Revamps Management For Overseas Operations More Doner Wins $12 Million HGTV Account More Dr Pepper Ad Pays Tribute To Slain Hip-Hop Star More Miller Beer President Steps Down More Source: www.adage.com Kmart Eyes 326 Closings, New Marketing Campaign More Priceline Books Campaign For Hotel Unit More Nissan Steers Effort Toward Ethnic Audience More FootJoy's Sign Boy Makes Marketing Return More P&G Dumps Sassoon, Pumps Cover Girl More Source: www.brandweek.com Grey Goose Taps Wolfe/Doyle More Bowlin's Resignation Puts Miller Marketing in Question More Source: www.adweek.com Commission: no to US-style political ads More Gold Blend stirs up some romance More Source: www.media.guardian.co.uk Will the Internet Become a Significant Advertising Medium? More Source: www.slate.msn.com And coming up in tonight's news ... free advertising More Source: www.smh.com.au Big Advertisers Get Household Impressions from Cable, Group Says More Shift in Media Usage Drives NFL's Ad Sales and Traffic Boost More Source: www.mediapost.com |
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