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| 14 Jan 2003 | Volume: 4 | Issue : 16 |
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Nimbus launches first-ever loyalty programme for advertisers Nimbus will launch the first ever Loyalty Rewards programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role that loyal advertisers play in building a network and/or independent media marketing company's revenues. ...More
Aaj Tak's Seedhi Baat goes interactive In a bid to connect with audiences, Aaj Tak has launched an SMS interaction during the telecast of Seedhi Baat ...More WPP Mindshare starts Brands & Films division WPP Mindshare has started a new division called Brands & Films (B&F) to explore film-related marketing opportunities for its network of 250 clients including the various Hindustan Lever brands...More TV Ad Indx launches free alerts to monitor ad activity TV Ad Indx has launched Free Alerts a service to keep marketing and advertising professionals abreast of all new competitive TV ad and Press Ads released anywhere in the country...More Coke ads to fizz with Courteney, Penelope, Mya Cola ad wars have taken yet another interesting twist with Coca-Cola signing on Penelope Cruz, Courteney Cox and singer Mya for the latest ad campaign. According to a report by WallStreet Journal, the new campaign has been inspired by PepsiCo Inc.'s signature use of 'young, hip celebrities'...More Leonard Short is AOL's executive V P brand marketing America Online has announced the appointment of Leonard Short as Executive Vice President, Brand Marketing. Short is a 20 year veteran of the advertising and marketing industries ...More Indian Television 2002 NEWS CHANNELS: 2002 saw the build-up; 2003 will witness the flood There is an underlying theme for the continued growth of television news as a medium for public consumption especially post-9/11. And that is that news today has all the elements of what makes for entertainment - suspense, tragedy, comedy, horror and even soap opera...More
VINOD DUA'S COLUMN: "Needed: a non-interfering govt in television If I look back on the year 2002 I don’t see anything major having happened. From the policy point of view I would like to point out what the government has not done or couldn’t pull of. But 2003 can and will unveil action on the TV front...More No kidding - children's channels are serious business The year ahead will belong to kids' programming proclaim the trade pundits...More Headlines Sony threatens to sue GCC SET India up in arms over reported move by DD Metro for delayed telecast of matches, ESS plan to do pre & post-match programming. ...More
Zee in barter deal with DD to air serials Zee Telefilms is likely to offer Prasar Bharati some serials in lieu of dues owed to the pubcaster by its subsidiary Budha Films... More ETC's net rises to Rs 41m for Q3FY2003 ETC Networks has reported a profit after tax of Rs 123.6 million for the nine months ended 31 December 2002...More Digital Curriculum puts BBC at heart of online learning The BBC's Digital Curriculum, a new public service, will provide interactive learning materials via the internet to support the school curriculum...More Tube Talk MTV to air Silly Point More Bharat Parva is Sahara's Republic week special More
Other
Headlines
Sour Response To Steve Case Resignation More Isaacson Steps Down As CNN Chief More OMD Names Managing Director More 4A's Rethinks Stance In FCC Media Rule Fight More Gillette To Cut Price On Duracell More P&G Discontinues Struggling Sassoon Brand More Electrolux Picks Lowe As Its Global Agency More Ogilvy Dropped From Good Humor-Breyers Roster More D'arcy Creatives Join Garfinkel At DDB More Source: www.adage.com Kellogg, NHL Score Marketing Deal More Jaguar, Suzuki Drive Ahead With New Ads More Case Closes Career As AOL Time Warner Chair More Hallmark Bears Its Heart In Promo More Cablevision Goes For Optimum Access More Source: www.brandweek.com AOL Cuts 'Short' Its Relationship With Gotham More Agencies 'Gear Up' as States' Ad-Tax Threat Looms More Source: www.adweek.com Bellens: ad slump is not over yet More Source: www.media.guardian.co.uk Mt. Sinai to break big ad campaign More Source: www.crainsny.com Mediaplex and Leagas Delaney Team Up for Macy's Advertising Plan More Source: www.optinnews.com |
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