13 Jan 2003 Volume: 4 Issue : 15












Todays Newsbreakers India
Media Advertising & Marketing watch
Discovery in campaign with tourism ministry
The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India...More


Coca-Cola introduces "Real" marketing platform
The platform Coca-Cola ... Real will be integrated across all of brand Coca-Cola's marketing initiatives and properties -- launching in the United States and rolling out in numerous markets around the world throughout 2003...More

Ask Jeeves goes banner free this year

Here is a piece of news that gives a new perspective to the business of advertising on the web. Ask Jeeves Web Properties, a division of Ask Jeeves has announced the removal of all banner advertisements from Ask Jeeves (Ask.com), the Web's second most popular search engine....More


Headlines
DD ups ante on cricket coverage
Deal signed for delayed telecast of additional matches means Doordarshan will air cricket matches on all 43 days of World Cup...More


DD looking for distributors abroad
I&B minister Sushma Swaraj invites NRIs to invest in joint ventures...More


Day of woman achievers at Qalam
All the 4 scripts accepted at Qalam's Writers' Pitch Saturday were penned by women...More

SABe TV completes two years of telecast
While other mainstream Hindi channels have often been accused of dishing out fare that has a sameness about it, SABe TV has managed to carve an enviable niche in the viewership pie with its 'daring to be different' strategy...More


Sales of PCs to cross 2 million units in 2002-03
The Manufacturers Association of IT (MAIT) has revised its growth projections revised from the earlier 15per cent to 20 per cent and the sales of PCs are to cross 2 million units in 2002-03...More


World Cup 2003 Special
EchoStar bags rights for World Cup in Americas

EchoStar Communications Corporation has announced that it has acquired exclusive television, radio and internet distribution rights for the International Cricket Council (ICC) 2003 Cricket World Cup for North, Central and South America...More


Source: www.indiantelevision.com
Other Headlines
Coke Lines Up Rs 500-Cr Investment Plan
More
LG Kicks Off ‘World Cup Pass Chahiye’ More
Aristocrat To Set Up Chain Of Shop-in-shops
More
Marks & Spencer To Expand Operations In India
More
Hindustan Lever Goes For Price Hike In Toilet Soaps
More
Coco-Cola To Invest $100-M In India Soon
More
Trademark Trouble: Court Freeze On Infy Namesakes
More
German Remedies Launches Emergency Contraceptive Pill
More
Source: Financial Express


Nike ad again in the spotlight
More
Samsung to sell phones for i-mode service in Europe
More
Condom ads raise hackles of activists
More
Source: The Times of India

Ford could roll out Fusion in '03 More
Coca-Cola announces cut in prices
More
TV commercials on a diet plan
More
Idea edges out BPL in national league
More
Air-India plans separate unit for ground services
More
Maruti ties up with RIL for lease & fleet management
More
US Supreme Court to decide Nike advertising case
More
Lowe to handle ITC non-tobacco media account
More
LG announces promotional campaign to cash in on World Cup More
Source: The Economic Times


Galaxy launches `Nutrivita' More
AirTel offer for Kakinada subscribers
More
Coke to invest $45 m in South
More
Using purchasing power to send a message
More
Toothpowders make a comeback in cities
More
Source: The Hindu Business Line


WagonR: Unconventionally yours
More
Nestle moves infant nutrition business to McCann
More
‘Value Creation’ seminar throws light on marketing-entertainment nexus
More
Source: www.agencyfaqs.com

A brush with the midgets
More
Dabur Foods plans portfolio expansion
More
Morepen in Afghanistan spread plan
More
GM may set up design centre in Bangalore
More
Coke plans to invest $100 m in one year
More
Source: Business Standard

Touchtel launches service in Mysore More
Toshiba to launch world's smallest mass produced chips
More
Source: Hindustan Times

GSM players keen to retain subscriber base
More
Source: The Hindu

Thought for the day

"I think that I shall never see an ad so lovely as a tree. But if a tree you have to sell, It takes an ad to do that well".
- Jef I. Richards

Other Newslinx International
International Headlines
Stars come out for Coca-Cola More
4x4s oil wheels of terror, US told More
TV ad industry to regulate itself More
Source: www.media.guardian.co.uk


Drinks giant counts cost of Taiwan ad gaffe as country hits back
More
Source: www.scotlandonsunday.com


Zooming in under the radar: advertising you don't see until it's too late More
Source: www.smh.com.au


Whisky Banned In Ad Drama More
Source: www.atimes.com


Chime Communications to sell advertising stake to WPP More
Source: Telegraph (UK)








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