10 Jan 2003 Volume: 4 Issue : 14












Todays Newsbreakers India
Media Advertising & Marketing watch
Barista-Star World Absolutely Everyday Contest announced
The contest season has begun once again. While most of the mainstream channels are cashing in on the World Cup, a few have dared to go against the tide. The latest in the offering is the Barista - Star World Absolutely Everyday contest, launched in a bid to leverage co-marketing opportunities and strategic alliances...More


Genesis begins handling Sony PR

Finally. The Sony Entertainment Television Indian account, after weeks of speculation, has moved from Roger Periera Associates to Genesis PR later this month...More


Headlines
indiantelevision.com's Qalam gets off to a rousing start
The second edition of indiantelevision.com's scriptwriters workshop and forum, Qalam, saw an impressive turnout of leading scriptwriters, producers and creative directors...More



Sony bids to touch Rs 10b revenues
The World Cup will drive total revenues of Sony into the Rs 10 billion mark this fiscal, MAX business head Rajat Jain claims...More


Siti pushing HITS plan for CAS rollout
Even as Siti Cable pushes for implementing CAS through headend in the sky, Swaraj will meet MSOs on 14 January to discuss CAS...More

Zee English looking to innovate through unusual programming

A darkly funny drama involving death! A gay man and a straight woman whose relationship constantly blows hot and cold! Sex and married life from the male perspective! These are a few of the unusual programme initiatives that Zee English will unveil over the next few months...More



AP TV News largest provider of stories for EBU
Associated Press Television News (APTN), the international video arm of The Associated Press, established itself as the leading provider of exclusive stories to the news exchanges of the European Broadcasting Union (EBU) for the year gone by...More

HBO's Sex and the city winds up in 2004

HBO's critically acclaimed comedy series Sex and The City with Sarah Jessica Parker will bow out next year. Its sixth season will be its last...More

Murdoch wins clearance for Star TV China expansion
Rupert Murdoch may be having problems getting clearance for his Star News and DTH projects in India but in China he appears to be making major gains...More

BBC looking at alliance with ABC in US
The BBC appears to be scenting an opportunity that will put a spoke in rival international news network CNN in the AOL Time Warner subsidiary's own backyard...More

World Cup Special
"My role is going to be that of an entertainment VJ "

Mandira Bedi who replaces Ruby Bhatia in Extraaa Innings on MAX...More

"I want to be a part of the mania that will envelope all cricket-crazy nations "

Sandhya Mridul who joins the Extraaa Innings presenting team...More


Extra bigger, Extraaa entertainment - MAX formula

The Mahasangram has begun in India exactly one month before the first ball of the South Africa versus West Indies match is bowled...More


Nirvana Music set to launch official World Cup cricket album

Nirvana Music, a division of Nimbus, will be launching an album called Khel Re containing the official World Cup cricket 2003 Zulu-English song. Khel Re also has 11 other compilations sung by popular Indian music artists...More


Inside Dope, indiantelevision's private eye on World Cup
Greed, patriotic themes pitted against cricket

Inside Dope spoke to some advertisers and media planners in Mumbai...More

Indian Television 2002
"With CAS, I think some pay channels will become free to air" - Sushma Swaraj

In this interview with indiantelevision.com Swaraj discusses her ministry's achievements in 2002 and the agenda for the new year in general and, in particular, the first quarter of 2003...More


LEGISLATION: CAS Bill is passed by Parliament

One aspect that over-rides all the developments throughout 2002 is that of conditional access. The credit for getting it through Parliament in the face of stiff opposition has to go to information and broadcasting minister Sushma Swaraj...More


Tube Talk
Adam Sandler takes centrestage on HBO More
Sean Penn on Larry King Live More

Source: www.indiantelevision.com

Other Headlines
Britannia launches fresh milk More
Playwin stops sales in TN
More
Jindal Photo unveils new products
More
Web-based innovative photo service
More
HLL targets `Smart Shoppers'
More
Marketing tea More
Initiative Media re-awarded ITC account
More
HDFC Bank launches credit card with e-Seva
More
SET to telecast 54 World Cup matches
More
Arrow aims to look younger, drive sales all-year round
More
Samsung plans more Digitall Home stores
More
Row over tea marketing order intensifies — Buyers announce nationwide boycott; Govt puts up a brave face
More
Source: The Hindu Business Line


Contract, McCann, St Luke’s to slug it out for Asian Paints
More
Ford launches Ikon NXT supported by multimedia campaign
More
MAX readies for World Cup 2003; announces line-up for two-month extravaganza
More
Source: www.agencyfaqs.com

GM Rolls Out Opel Vectra
More
Alberto Montanari Is New Fiat India CMD
More
Hero Group To Set Up Retail Network For Bill Collection
More
Walden Scouting For Deals To Invest $40 M
More
AP’s e-Seva Gets Some Credit Thru HDFC Bank
More
New Entrants Give Oldies A Back-to-back Fight
More
Videocon, Mirc Plan Aggressive Marketing Strategies
More
Source: Financial Express

Shooting star
More
SET to reap World Cup bonanza
More
Satyam bets Rs 232 crore on multiplexes
More
UK firm to invest $2 m for data arm in Mumbai
More
Kodak to launch 300 digital imaging centres
More
Source: Business Standard

GM launches Opel Vectra at Rs 17 lakh
More
Locals must hold 49% of Coca-Cola, says govt
More
Alcoa may buy out ACC in JV
More
Source: The Economic Times


Thought for the day

"I've never found a client's business problem that could be solved solely through advertising".
- Lee Clow

Other Newslinx International
International Headlines
Conocophillips Awards Account To Dailey
More
Coke To Launch Celeb-Filled Spots
More
Conagra To Reorganize Corporate Marketing Ranks
More
AOL Names Exec To Oversee Brand Management
More
Six Vie For Chicken Chain's Ad Account
More
Pepsi Revs Up Marketing For Engery Drink
More
Saturn Breaks Gen Y-Only Ads For Ion
More
Source: www.adage.com

Leo Burnett Touts Beef More
Stars Shine in Coke Campaign More
AOL Hires Former Schwab Marketing Exec More
ConocoPhillips Taps Dailey & Associates More
D'Arcy Execs Jump to DDB N.Y. More
El Pollo Loco Cuts to 6 for $7 Mil. Business More
Source: www.adweek.com


Coke Gets Real Again In New Campaign
More
Chicago Exchange Sees Future In New Effort More
Jordan, Chan Get Comfortable With Hanes More
Source: www.brandweek.com


Alan Schulman Named Creative Director at Universal McCann More
Source: www.uemedia.com


Pakistan firm accused of advertising smokescreen More
Source: www.atimes.com









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