7 Feb 2003 Volume: 4 Issue : 33













Todays Newsbreakers India
Top Story
Local cable channels woo advertisers
Organised cable channels are sprucing their content to attract small advertisers...More


Media, Advertising & Marketing Watch
McDowell's No. 1 launches special limited edition cricket pack
Cashing in on World Cup cricket mania, McDowell & Co has announced the launch of the Special Edition Cricket World Cup pack for its flagship brand McDowell's No.1 Whisky...More



Headlines
Subhash Chandra fourth in 'BS' Billionaire list
Contrary to perception Chandra has gained in stature and wealth...More


TBN to push faith message in west,north
Trinity Broadcasting Network is gearing up to promote its faith channel TBN India in the western and northern parts of India...More

Stork to visit Murdoch again
There's no slowing down the septuagenarian media baron Rupert Murdoch...More



Actors' Interview
"Earlier, acting in serials had a certain charm and exclusivity"
Interview with Bollywood and TV actor Krutika Desai More


Tube Talk
WWE special on TEN Sports More

Source: www.indiantelevision.com
Other Headlines
Triple A Awards 2002: Judging starts today, but...
More
Shoppers’ Stop appoints Equus to launch Kolkata store
More
JWT pockets Levi’s and Dockers accounts
More
Source: www.agencyfaqs.com


AC Segment: LG Hones In On Smaller Markets To Up Sales More
CTV Majors Focus On Post-sales Service More
Executive Health: Planning A Long-term Strategy More
Coca-Cola Makes Bhutan Foray More
Fedders To Make Windows ACs, Import Other Products
More
illycaffe Institutes India Coffee Quality Prize More
AP Embarks On Rs 300-crore Business & Leisure Project
More
Source: Financial Express

Plugin play: Raymond to retail durables More
Colgate cuts ad spend again
More
NIC bets on motor premia, mediclaim to turn around
More
McDonald's local arm set to break-even this year
More
Raft of incentives set to add bounce to tourism
More
Source: The Economic Times

Sharjah to launch `Air Arabia'
More
Ashok Leyland to focus on `Leyparts' brand More
Shaw Wallace to launch soda, water in major cities soon
More
Here cometh banana in a bottle
More
ITC Foods plans more snacks
More
Harley Davidson to enter Indian eyewear market
More
HLL plans to rejig Sunsilk portfolio
More
Reliance WLL offer queers cell pitch
More
Source: The Hindu Business Line

Bates doubles profits, hunts for new MD More
A new goldmine in the middle kingdom
More
Sparkling fruit drinks foray by Shaw Wallace soon
More
Source: Business Standard

TVS Motor to add six new models this year More
Hindustan Inks subsidiary signs deal with Adplex More
Source: www.moneycontrol.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
Berlin Cameron/Red Cell Gets Coke Classic Account More
Capital One Narrows $145 Million Review To Four
More
Connecticut To Vote On Ad Tax More
Primedia Puts 'Seventeen' On The Block
More
Gannett Reports Strong Fourth Quarter
More
DDB Wins Omni Hotels Account
More
Marketers Line Up To Take Over Nascar Sponsorship More
Orbitz Awards $20 Million Account To Y&R
More
Reebok Taps Organic As Digital Agency Of Record
More
Source: www.adage.com

Berlin Assumes Coke Classic Reins From McCann More
Capital One Down to 3 More
BofA Piece Lands at Gotham
More
SBC Communications Splits With Goodby
More
Source: www.adweek.com

State Farm Effort Banks On Financial Services
More
Lake Tahoe Feeling Good About Being Blue
More
Burger King Tags 'Beyblade' In Global Promotion More
Pepsi Reshuffles Execs To Strengthen Hand
More
Source: www.brandweek.com

Gannett earnings rise as TV and print ad revenue shows gains More
Source: USA Today

New definitions needed for what is online advertising More
Source: www.newmediazero.com

Music in advertising
More
Source: The Economist

HP pulls astronaut ad after disaster
More
Source: CNN












Click here for the archives of our Daily newsletter
To subscribe to The Ad Linx Reporter or to get further information email us at:- (subscribe@indiantelevision.com) with subscribe Adlinx in the subject.To unsubscribe mail tounsubscribe@indiantelevision.comwith unsubscribe Adlinx in the subject. Contact us at Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA. Tel:91-22-6920675 /6920676/ 673 0659/673 0660 / 6730986 Fax: 91-22-673 0659

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various websites, indiantelevision.com cannot guarantee their validity after a day of posting.

This copy can be re-distributed in any form - electronic or non-electronic or hard copy.
How are we doing? Send feedback to thomas@indiantelevision.com.

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com