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| 5 Feb 2003 | Volume: 4 | Issue : 31 |
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"SMS was the big breakthrough of 2002..." - Alyque Padamsee It's time for some GodSpeak once again. Former Lintas boss and advertising and marketing guru Alyque Padamsee is gung-ho about the explosion in radio and SMS in 2002...More
Media, Advertising & Marketing Watch Women more interested in TVCs than Superbowl : Survey comScore Networks which claims to be the standard in Internet behavioural measurement, has reported an analysis of consumer behaviour associated with Super Bowl XXXVII...More MAM Special Report Only Vimal Vimal - the name stands out in the annals of Indian advertising as a brand well developed and projected. The credit naturally goes to Mudra, which developed and nurtured the brand when branding as a concept was still in its infancy in India...More Specialist channels' content triumphs The latest TAM AdEx study focuses on the content that got the audiences versus content that got the moolah in 2002...More IBF raises CAS rollout issue with Prasad Broadcasters also pleaded for opening up of DTT and terrestrial transmission to private participation, a la FM radio...More
15 m. watch Granada's Michael documentary Granada has sold the rights to ABC, which won a bidding war with NBC after forking out a reported $ 4 to $ 5 million...More 'Disney Hour Kids Awards 2003' in March If awards for adult "performers" can become annual fixtures, why not for kids. Buena Vista Television India has announced that it is all set for the Disney Hour Kids Awards 2003, scheduled to be held in March 2003...More
Workshops to address CAS in Mumbai, Delhi Confusion may still shroud the actual implementation of conditional access in the country, but the industry cannot be faulted for not trying its bit to clear the air...More Middle East Broadcasting to launch 24-hour news channel in mid-February : Satellite broadcaster Middle East Broadcasting Centre (MBC) will launch a 24-hour Arabic news channel, Al Arabiya, in mid-February with an estimated investment of US $200 million to compete with Al Jazeera, the Qatar based channel...More
World Cup 2003 Special Cricketers ride World Cup bandwagon on TVCs With World Cup cricket 2003 just three days away, the advertising world is all geared up with its cricket-centric ads...More Hutch, Nimbus hatch deal to offer WC cric-pix For the first time in India, a live action event will be brought to the mobile device in near real time. Hutchison has launched the first ever General Packet Radio Service (GPRS) based video delivery onto subscribers' mobile phones, which will commence with video action from the Cricket World Cup 2003...More
Siemens Invests In c2w Venture Mobile2win In China More Thomson Cashes In On World Cup Fever More Global Award For Welingkar Institute Of Management More Indian, Global Brands To Vie For Superbrands Status More Southern Retail Major Vivek To Expand Reach More Krishnamachari Srikanth To Bat For Birla Sun Life More Shriram Group To Hawk AMP Sanmar Life Products More Source: Financial Express Vindhya Valley to market honey, papad More Marketing's new ISM More Sex, the opium of the masses? More IRDA To spend over Rs 9 cr on nationwide media blitz More Man and superbrands More Field marketing: A breed apart More Source: The Economic Times Pepsi unveils new World Cup TV commercial More BBC bid to sharpen brand awareness More Retail and entertainment take up most realty space More Frito-Lay signs up new brand ambassadors More Source: The Hindu Business Line NIIT buys e-Gurucool for Rs 15 crore More New tool for in-stadia ads More Enfield banks on ‘radical new style’ bike More MAA Bozell rules out merger in India More Source: Business Standard Budget wish list: Cut excise on consumer durables More Ranbaxy launches new anti-AIDS drug in India More Source: www.moneycontrol.com TBWA\Anthem wins Rs 5-crore Iqara broadband account More JWT, Delhi, wins new business worth Rs 30 crore More "Cult brands polarise people - some love the brand, others don't." - Matthew W Ragas, co-author of The Power of Cult Branding- More Source: www.agencyfaqs.com
HP Pulls NASA Ad More RV Industry Treks Out National Effort More Colgate Says New Products, Marketing Boost Profit More Kmart, Fleming Terminate Grocery Supply Pact More Reebok Dares To Bare Rivalry With Nike More Burger King Initiates Plan To Bolster Franchisees More Source: www.brandweek.com 5 Chosen to Pitch A.G.Edwards More CCG Considers Sale of Australian Assets More Momentum to Add to Work for American Express More MediaCom Promotes Executives in Asia Pacific Region More Source: www.adweek.com Cordiant on verge of break-up More Jackson provides pay day for ITV More TV ads 'a waste of money' More Advertising boost for Chrysalis More Source: www.media.guardian.co.uk Avenue A Named Agency Of Record For Casino Operator More Colgate Concedes Laundry Battle To P&G More Source: www.adage.com |
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