4 Feb 2003 Volume: 4 Issue : 30













Todays Newsbreakers India
Top Story
Alpha goes for region-centric ads
'Alpha Features', the latest ad revenue generation strategy plans to do away with the myth that TV advertising is expensive...More



Media, Advertising & Marketing Watch
Toyota aims to sell 10,000 Corollas in 1st year
Design, performance and comfort - Toyota Motor Corporation's highest selling luxury sedan "Corolla" laid claim to all of it and more yesterday at the official launch in Mumbai's JW Marriot Hotel...More


ASEAN chooses CNN as premium media partner

The Association of Southeast Asian Nations (ASEAN) has launched its first-ever advertising campaign on CNN International. From this month, the on-air promotion entitled Visit ASEAN Campaign will promote tourism in the Association’s member countries...More



Headlines
Radaan IPO issue opens on 5 Feb
Radaan Mediaworks intends to make its presence felt on the national scene, plans to provide content for kids' channels...More


SABTNL posts Rs 22.61 m loss in 3Q '03
Sri Adhikari Brothers has posted a loss of Rs 68.73 m for 9 months ended 31 Dec due to acquisition costs of $12.8 m...More


Company longtimer takes over as NBC group president
Longtime NBC executive Randy Falco was last week was named group president of the NBC television network, taking over from Andrew Lack, who quit recently to head Sony Corp's music division...More



World Cup 2003 Special
Cricket and cocktails, BBC serves up a heady mix
Hype is a necessity and parties are results of that. Sounds like a Sidhuism? With India catching the cricket fever, why not? Not to forget that cricket, glamour and hype make a deadly cocktail and an enjoyable one too...More

Videocon launches 'Khel Ke Dekho' cricket contest

Videocon International, the Rs 5.5 billion consumer durables major, launched its Khel Ke Dekho offer for its consumers starting prior to the ICC World Cup Cricket and ending on 3 March 2003...More


Pantaloon wears passion this World Cup
Keeping World Cup fervour in mind, Pantaloon has launched Passion Wear, a specially designed range of World Cup apparel and accessories. Pantaloon Retail India is the sole retail for ICC World Cup merchandise in India. These rights allow Pantaloon to use Dazzler, the ICC World Cup mascot as well as to design, manufacture, distribute and market the World Cup Cricket 2003 merchandise...More


Special Report
No go for the old and the male in soap land?
Its a young woman's world on television today. A sense of disillusionment prevails amongst the older breed of actors... More


Tube Talk
Star Movies to air American Desi on Valentine's day More
Muzaffarnagar lad triumphs on 'Super Selector' More

Source: www.indiantelevision.com

Other Headlines
Marico Inds Hires Erehwon For Advice On Marketing More
Cricket & Cars Have In Common... More
Toyota Finds India As Key Market, Launches Corolla More
Reliance Info Signs Sehwag For World Cup Commercial More
Competition At Its Heels, MTNL Drags Feet On Garuda WLL-M
More
New Road: JK To Tread Tubeless Car Tyre Category More
Amul Plans To Roll Out Fresh Product Variants
More
Source: Financial Express

Idea goes for pricing edge, to offer unlimited local calls in new plan More
Car wars: Diesel powers ahead of petrol variants
More
SUV plans take back seat, Toyota to focus on Qualis
More
Interpublic may merge Bozell
More
Reliance Comm can now set up networks in US, UK
More
Source: The Economic Times

Liquor cos eye Hindi movies for in-film ads
More
New-age man will spur category growth: Gillette More
HLL's Platinum Salt likely to pep up its foods business
More
Kinetic launches `cricket-inspired' Boss variant
More
Exuba - Luxury at its zenith
More
New Rin Supreme launched in AP
More
Source: The Hindu Business Line

Natco lines up 15 products in comeback More
Bike players zoom ahead in January
More
ISPs seek 25p/min access charge
More
Bates eyes unorganised advertisers
More
Milk the market
More
Source: Business Standard

TVS Motor, Bajaj, Hero Honda sales up in January More
Mother Dairy butter: Bitter or better? More
Source: www.moneycontrol.com


Nestle India moves packaged milk biz to O&M More
Tarun Ahuja joins RKSwamy/BBDO as vice-president
More
Frito-Lay lays its bet on Saif and Kaif -
More
Source: www.agencyfaqs.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
JWT Chicago Names New President More
4A's Won't File FCC Comment On Media Consolidation More

FTC To Hold Spam Workshop
More
Toyota Reviews Hybrid-Car Account
More
Red Roof Inns Drops Hill Holliday More
Instinet Taps Dimassimo In Consolidation
More
'Gear,' JWT To Produce TV Shows More
Three Ny Agencies Chase $50 Million Account
More
Source: www.adage.com

WorldCom To Cut 5,000 Employees, $2.5M In Costs
More
Sirius Hits Play Button More
MSN, LendingTree Turn Over $10M New Leaf
More
Cosi Shifts Strategy, Names New CEO More
Kmart Initiates Effort To Draw African American Shoppers
More
Source: www.brandweek.com

Bozell's Clients Headed to Lowe More
IPG Entertains Bids for NFO More
Source: www.adweek.com

Name and shame posters banned
More
EU plans crackdown on food health 'slogans' More
Source: www.media.guardian.co.uk

New search engine targets pay-per-click advertisers More
Source: www.revolution.haynet.com

Students learn how to get ahead in advertising More
Source: Independent (UK)

Fortune 500 companies advertising online More

Source: www.zdnet.com








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