3 Feb 2003 Volume: 4 Issue : 29













Todays Newsbreakers India
Top Story
Sunday mornings may soon see some action
Media analysts urge C&S channels to create a new mix and lure 'disloyal' Sunday viewers...More



Media, Advertising & Marketing Watch
Interpublic Worldwide in talks to merge Bozell with Lowe
Interpublic group of company is in talks to merge its ailing agency Bozell with sibling Lowe & Partners Worldwide, which is poised to handpick staff and clients...More

Indian Television 2002
Sports channels: " Two is company; Three isn't a crowd!"

The share of sports genre grew to 5 per cent in 2002 as compared to 3.4 in 2001
More


"The investment required in a sports channel can be huge, but we've taken each step slowly and so far successfully"
Ten Sports VP programming and events Peter Hutton More


Headlines
Sahara news launching 25 Feb

The launch of the first (and main) news channel - Sahara national channel - has been set for 25 February...More


MTV US tenders apology for spoof on Gandhi
In response to the nationwide uproar over the humiliating depiction of Mahatma Gandhi in its series, Clone High USA,, MTV United States has tendered an apology for having offended Indians and the memory of Mahatma Gandhi...More


SET gets onto Pehla DTH platform in Gulf
Sony Entertainment Television is expanded its reach in the Gulf. From 1February, SET Asia (the international feed for SET) is available on the Pehla DTH platform in the Gulf region...More

Net scores over TV as info source: study
More Americans today consider the Internet more important a source of source of information than television or print publicaitons, but fewer believe all they read online...More

World Cup 2003 Special
Pepsi's 'World Cup Ke Shikari' begins airing
The Supreme Court today ruled in favour of the official sponsors of the ICC World Cup, principally LG India (LGI), and allowed them to remit foreign exchange for the tournament...More


Tube Talk
CNBC launches 'Business of cricket' show More

Source: www.indiantelevision.com



Other Headlines
Wearing it light More
Indian auto firms drive abroad
More
Choco lovers raise the bar for antique shapes
More
Dalmias to now enter packaged consumer goods
More
World Cup: Philips not out, high court tells IDI
More
Hutch ropes in vendors, banks on GPRS growth
More
Source: The Economic Times

Goa To Promote Hinterland Tourism More
German Co Corners Trademarks Rights Of The Vedas More
Pharma Cos Focus On Lifestyle Diseases More
Swarovski To Expand Presence In Cities
More
Collaborating To Turn Ideas Into New Ventures More
Satyam Steers SatGuide For Rollout
More
Source: Financial Express

Pepsi all out to break the blues
More
Cola ad wars take a breather More
HLL targets Rs 500 crore from network marketing
More
Why New Economy lags the Old
More
Source: The Hindu Business Line

DD, Sony hit the jackpot with India-Pak match More
HLL may drop J&J’s Savlon from its kitty
More
PepsiBlue uncorked in AP market
More
Bates eyes unorganised advertisers
More
Milk the market
More
Source: Business Standard

A mixed offer from Airtel More
Foreign-bound Indians get more spending power More
Source: www.moneycontrol.com


Chhota Coke: Packing a hell of a ‘paanch’ More
Mudra, Bangalore, bags two McDowell’s brands
More
Cult brands polarise people - some love the brand, others don't." -
Source: www.agencyfaqs.com

Thought for the day

"The effectiveness of advertising depends on the amount and kind of product information available to consumers .... advertising will be more successful the more impoverished the consumer's information environment".
- Michael Schudson

Other Newslinx International
International Headlines
Interpublic In Talks To Merge Bozell With Lowe More
FCB Considered For GM Corporate Assignment More

EL Pollo Loco Narrows Review To Four
More
Judge Rules Lorillard Can Sue Anti-Smoking Group
More
Kmart Tries To Reassure Shoppers More
Source: www.adage.com

Taco Bell Sets Dates For Quesadilla Campaign More
J.C. Penny, Avon Deal Is Un-beComing More
Source: www.brandweek.com

Advertising agencies seek more black staff More
Source: www.independent.co.uk

Indoor and outdoor ad-ventures More
Source: www.startribune.com

Growing case for web ad dayparts More
Source: www.medialifemagazine.com

Kmart Launches Ad Blitz as Closings Start More
Source: www.charlotte.com

ING Direct to bait with rates in new advertisements More

Source: www.taipeitimes.com

Monster's truck ad gives industry a fright More
Source: www.seattletimes.nwsource.com

Advertising campaigns, cash incentives encourage teens to stay smoke-free
More
Source: www.cp.org








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