28 Feb 2003 Volume: 4 Issue : 48














 







Todays Newsbreakers India
Top Story
Public 'maange more' of Pepsi ads at World Cup: Cross-Tab survey
The Pepsi brand/ad has emerged as the most likable brand with 30 per cent respondents of a survey rooting for it during the India-Zimbabwe cricket match on 19 February...More



Media Advertising & Marketing watch
ESS plugs football presenters in Singapore
ESPN STAR Sports took to the streets in Singapore this week with an outdoor campaign featuring their English sports news presenters on wholly painted buses...More

Executive Dossier - Interview
"The mantra for 2003 is definitely the 'horror/ thriller' genre" ...More
Gautam Adhikari SABe TV chairman



Headlines
Concern over Prasar revenues
Pre-budget economic survey endorses Kelkar plan; raises concern over falling total receipts of Prasar Bharati...More

NDTV unveils new corporate logo
'Bindi' added to tie logo together while reinforcing 'core brand values'...More

Jain TV to split content with publications
Jain Television has entered into exclusive content sharing deals with 18 leading regional publications across the country...More


Other Breaking News Headlines
Aaj Tak says it's at all-time high reach
It looks like Aaj Tak is quite serious about its catch line 'Sabse Tej'. The broadcasting arm of India Today group, quoting the latest TAM ratings, says it has reached an all time high of 23 million viewers...More

Discovery to spend $65m. on series sfor HDTV
Looking ahead to the future, Discovery channel is all set to spend $65 million over the next five years on Atlas HD, an ambitious series of 30 two-hour, documentary specials on countries created specifically for high definition television...More

Karisma Kapoor serial visits NZ for shoot
Shooting in foreign locales seems to be the latest trend in telly world. Following Kyunki Saas….. and Kasauti Zindagi Kay which went to Australia , the Karisma Kapoor starrer Karishma has left for New Zealand for a 10 days outdoor shoot...More

BQC moves to Kerala
The Cadbury Bournvita Quiz Contest team too has been bitten by the Kerala bug...More

ESS launches professional 9-Ball tour for Asians
ESPN STAR Sports (ESS) has announced the launch of the inaugural San Miguel Asian 9-Ball Tour 2003 beginning in Singapore on 15-16 March...More

CORRIGENDUM - 'Kya Haadsa Kya Haqeeqat' back on air 21 March
With reference to the article headlined Sony readying five new shows for launch post-World Cup, indiantelevision.com is issuing the following clarification...More

Source: www.indiantelevision.com

Other Headlines
Mulchandani JV haunts TCL's fresh foray More
Bose tunes into Kolkata to expand reach
More
Wipro Spectramind rejig sees Ram Roy as CMD
More
GCMMF' Amul ice creams on an export thrust
More
ICICI Bank to take credit card to smaller cities
More

Hughes buys Lucent's local GSM operations
More
Online thrust for ITC Foods' ready-to-eat snacks brand
More
Sony takes stake in rival MusicNet service - sources
More

Leo Burnett bags Alfa VIP account
More

Source: The Economic Times

Chepauk screen may play again More
GDR Media board okays swap deal More
Playwin targets Rs 2,500 cr
More
Vimax watches launched More
AirTel offers unlimited free incoming calls
More

Arena animation academy in Bangalore
More
Madura to stretch 3 shirt brands to leather accessories More

Source: The Hindu Business Line


ITC Foods Plans Online Initiatives For Ready-to-eat Snacks More
Videocon Arm To Set Up Overseas Divisions
More
UB In Contract Manufacturing Alliance With Balaji Breweries
More
AirTel, Orange Announce Free Incoming Calls For New Subscribers
More
Source: Financial Express

Straight Answers
Anil Deshmukh, State Minister for Excise and Food and Drug Administration On bottled water controversy More
Fairness cream ads on television likely to be taken off air
More
Source: The Times of India


Mathrubhumi gets a unique set of brand endorsers
More
rubecon corners a slew of new accounts in Chennai
More
Leo Burnett walks away with VIP Alfa account
More
"The pharma OTC category is poised to breach the Rs 1-billion mark in TV and press!" - A TAM S-Group study...
More
Source: www.agencyfaqs.com


I&B warning to TV channels on ‘vulgar’ ads
More
Source: The Indian Express


Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- Fairfax Cone

Other Newslinx International
International Headlines
Mazda North American Chief To Step Down More
IRI Explores Its 'Strategic Options'
More
Justice Dept. Clears Univision Deal For HBC
More
Avenue A Changes Name To Aquantive
More
Bidding Process In Calif. Lottery Review Gets Heated
More
Y&R Wins Chicken Chain's Review
More
P&G Pulls Ad For Always Feminine-Care Brand
More
Opponents Square Off Over Media Consolidation
More
Source: www.adage.com

Amgen Launches $40 Mil. Media Review
More
Euro Combines Health Units Into One Network
More
Bell Gets Both IPG Titles
More
Alberts Moves to Grey London
More
Omnicom's Debt Rating Downgraded
More
Source: www.adweek.com

Wienerschnitzel Barks Up New Spot
More
Washington Trust Seeks Dividends From Ads
More
Mercedes Retools Marketing Department
More
Mrs. Fields, Hershey Settle FTC Charges
More
Kellogg Takes Stock In Fruit Harvest
More
Staples Campaign Takes Easy Way Out
More
Big Boy Serves Up Fresh Effort
More
Source: www.brandweek.com


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