27 Feb 2003 Volume: 4 Issue : 47














 







Todays Newsbreakers India
Top Story
Media planners unconvinced that 'Extraa Innings' packs in female viewers
Just how much has Extraaa Innings expanded the "non-purist" cricket audience base? That Charu Sharma, his "angels" and crew, were expected to beat the "few good men" of ESPN Star Sports was always a no-brainer. Especially on the back of the live World Cup telecast...More



Media Advertising & Marketing watch
TV Ad Indx starts SE Asian ad monitoring
TV Ad Indx has launched a new service to monitor and archive all new TVCs telecast in South East Asia. This service will commence with a service to monitor Singapore, Philippines, Indonesia and Malaysia...More

Kurt Schneider is WWE's exec VP, mkting
The World Wrestling Entertainment has named Kurt Schneider to be its executive VP Marketing. In India, WWE programmes air on Ten Sports...More

Kids' WB!, Cartoon Network's ad sales units merge
This is an alliance that AOL Time Warner is hoping will bring two of its leading assets even closer together for the US kids buying marketplace...More

Toon Cricket runaway hit with kids
Cartoon network's annual fare Toon Cricket with 30,000 plus attendees turned out to be a good example of pester power...More


Rollingstones to lick Mumbai 14 April
After being in hibernation for quite a while, Mumbai's live event scene is all set to shake, rattle and roll courtesy The Rollingstones. ..More

Budget Special

Tax regime change unlikely to benefit media companies
A recent JP Morgan report titled "Budget FY04 Preview - easy on consumers, harsh on corporates" says the media sector will receive a positive impetus from a drop in the duties of set-top boxes (STBs) ...More


Headlines
GoM set to discuss FDI in DTH
Ministers to discuss FDI in various sectors Thursday, including DTH, and examine whether existing cap can be reviewed...More

5 new shows on SET post World Cup
Sony will launch five new shows once the World Cup is over and is also revamping shows currently on air...More

Aaj Tak deputy news director dead
Aaj Tak deputy news director Ajay Chaudhary died Tuesday following a fatal road accident near Ajmer, Rajasthan...More


World Cup 2003 Special
Channel [V] jams with Jimmy Amarnath for World Cup song

Channel [V] had, thus far, distanced itself from the ongoing World Cup frenzy. But seems like the channel has finally decided to cash on the cricket fever...More

Other Breaking News Headlines
PIL seeks cap on cable rate hike before July 2003
Consumers are playing safe considering the uncertain circumstances related to the implementation of conditional access system - CAS - in the country...More

Law board asks Mukta Arts to respond to govt

Mukta Arts, promoted by Bollywood director-producer Subhash Ghai, has been asked to respond to the application forwarded by the Indian government to the Company Law Board (CLB) seeking permission to investigate the company's affairs...More

BusinessWeek's CEO Insights forum on 3 March
"CEO Insights - Deepening Reform, embracing change: competing to win in global markets" an event organised by BusinessWeek Events in partnership with dnmStrategies, Atos Origin, InvestHK, Universitas 21 Global will be held at Mumbai's Oberoi Hotels on 3 March 2003...More

BBC secures international rights for Triathlon
BBC Worldwide, the commercial consumer arm of the BBC, and the International Triathlon Union (ITU) have signed a deal...More

'Six Feet Under' site goes beyond grave

Life. Death. Guilt. Afterlife. The daily routine for the Fisher family can involve some grave issues, especially when it comes to running the family's grief management business...More


British PM Tony Blair on MTV's global forum
MTV's global forum has chosen British prime minister Tony Blair to field questions from 40 young people hailing from Europe, the Middle East and the United States during the hour-long programme...More

TV18 India completes rights issue allotment
Television Eighteen India has completed the allotment for the issue of 895,546 zero coupon secured partly convertible debentures (ZCSPCDs) of Rs 150 each for cash at par on a rights basis to the existing equity shareholders of the company...More

Source: www.indiantelevision.com

Other Headlines
CMC Bags Karnataka Commercial Tax Project More
Singapore To Introduce New Wireless Tech More
Skincare: Pampering Consumers With High-end Products More
ICICI: Pushing Credit Cards To Grassroots Level
More
MTNL Lines Up New Services With mtnlmail More
Cricket Is Religion, Budget Livelihood! More
GCMMF Plans To Expand Export Base Of Amul Ice-creams More
Oxford Bookstore Reads Business On The Internet
More
Books Just A Click Away @ E-tailer LandmarkOnTheNet
More
Source: Financial Express

GM to unleash Forrester on March 3
More
HLL plans to snap marketing alliance with J&J for Savlon
More
Tanishq looks at multi-brand shops to boost volumes
More
Telco may source engines for Safari from Italian firm
More
McCann-Erickson bags Onida's AC, washing machine account
More

Planet Fashion, Trouser Town accounts to be put on the block
More
Source:The Economic Times

Dhanwanthari to open more treatment centres More
Marico to foray into US skin care market More
GSK relaunches Junior Horlicks
More
HLL kicks off roadshows to promote SurfKidStains More

Source: The Hindu Business Line


Hughes in $30m deal with Lucent More
Govt may give Coke a breather
More
HLL, Amul dispute ice-cream numbers
More
Source: Business Standard


Universal McCann beefs up Delhi team
More
Source: www.agencyfaqs.com


Thought for the day

"That is the kind of ad I like. Facts, facts, facts".
- Samuel Goldwyn

Other Newslinx International
International Headlines
Upstart Marketer Orange Glo Shifts Account More
Online Music Service Pressplay Opens Review
More
JWT Cuts 18 From Chicago Office
More
GM Shifts Top Vehicle Division Chiefs
More
Viacom Coo Predicts Record Upfront Sales
More
Source: www.adage.com

Burnett Seeks New London ECD as Bell Heads to JWT
More
IPG Board Close to Replacing Dooner with Bell
More
Maxxcom Shows Slight Profit
More
Campbell Mithun Gets Orange Glo
More
Source: www.adweek.com

Welsh heads £8m Telegraph revamp
More
Advertisers turn away from ITV
More
Close shave for Gucci ad
More
Source: www.media.guardian.co.uk

Honda Tunes Up '03 Civic Tour
More
WWE Tosses Restaurant Out Of Ring
More
GM Reassigns Marketing Duties
More
Source: www.brandweek.com


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