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| 26 Feb 2003 | Volume: 4 | Issue : 46 |
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Global youth watch less TV WPP Media worldwide head of consumer insights Sheila Byfield states that the youngsters across the globe are watching less TV. In fact, television, radio and print media are under threat, adds Byfield...More
Consumers in different countries respond similarly to certain values WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems!...More Distinct shift from OTS to OTC WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment)...More WPP Media's 3D tool predicts global consumer psyche "Prediction is difficult; especially when it comes to talking about the future" WPP Media worldwide head of consumer insights Sheila Byfield emphasised that the above mentioned Chinese proverb said it all when it comes predicting the future of consumers across the globe!...More Headlines Nalini Singh's channel set for launch Nepalese-Hindi entertainment channel, set to launch next month...More Govt. may decide all uplink cases together I&B minister's stance in Parliament could indicate that all uplinking cases are decided together without preference...More STB duties reduction
key to CAS rollout Channels gear up for budget with specials With the union budget due to be announced on Friday news channels are gearing up with a slew of specials and in-depth analysis. Indiantelevision.com has a wrap up of what viewers can catch on-air...More
CETMA for 10 per cent duty on STBs The Consumer Electronics Traders and Manufacturers Association wants basic customs duty on set top boxes to stay at 10 per cent which will prevent fly by night operators to enter and affect the Indian manufacturing industry...More Cable industry seeks recognition as part of IT industry The cable industry, represented by the Cable Operators Federation of India, Cable Network Association and the National Cable and Telecommunication Association has put forth its own wish list for Budget 2003-4...More Ficci seeks reduced excise, customs duty and service tax With Budget 2003-4 just three days away, various sections of the entertainment industry are ready with their own wish lists, hoping for a bigger pie of subsidy and a lower share of tax...More MAIT asks for reduction of excise duty The Manufacturers Association of Information Technology (MAIT) has just one expectation from the forthcoming Budget - a reduction in excise duty to eight per cent or...More
Indian Television 2002 - Guest Column "More Media, Less Space" More Sevanti Ninan bemoans fact that no one is looking beyond the bottom line Other
Breaking News Headlines MIPTV 2003 special
attraction this year are Russian broadcasters
Mission Synergy: DIT Outfit Merger Finally On Track More Subex Plans Revenue Maximisation Product More Coke Extends Its Lead Over Pepsi In Soft Drink War More PacSoft Rolls Out Lyceum On .Net More Retail Truths: What Category Of Shopper Are You? More Rajasthan Spinning To Double Adspend More General Motors Opens Tech Centre In Bangalore More Upgraded Ice-cream Varieties From Hatsun More Source: Financial Express Know Spanish? Indian call centres go multinational More India's biggest leather complex to start operation from April More Sun Microsystems to bundle all software with Solaris More S Mahalingam is new chief fin officer at TCS More BRAND EQUITY Fever pitch More Overseas tracks More Boys don't cry More Man enough? More BEst / BEkaar More The White Man's burden More Calling out the troops More Source:The Economic Times Marketing Consultants ties up with Zenith Media More Cobra beer to roll out new TV commercial More ActionAid campaign to draw attention to `serious' issues More General Motors to spend $60 m in Bangalore unit More Can Coke meet FIPB deadline? More Max viewers quite deewana, despite India More Rolling Stones to perform in Garden City More Hanuman Chalisa in digital version More Marico appoints Aditi Govitrikar as brand ambassador More Tiger Woods to endorse Tag Heuer More Madura may shift Planet Fashion, Trouser Town accounts from JWT More Source: The Hindu Business Line Print media set to woo back advertisers More Mudra CMD Krishnamurthy to retire on March 31 More Pac Soft unveils .Net software More Leyland to launch four multi-axle vehicles More Source: Business Standard Rajiv Agarwal takes over as head of Bates India... More ... and Madhukar Kamath joins Mudra as MD and CEO More McCann-Erickson swings Rs 10-12-crore Onida account More Source: www.agencyfaqs.com
How to Budget for Internet Advertising More Source: www.clickz.com Software Maker Autodesk Taps Doremus More Omnicom Continues Strong Quarterly Results More Co-Editors Of 'Fast Company' To Step Down More Source: www.adage.com Livingstone complains about 'night-mayor' ads More Omnicom bucks advertising slump More Ronaldinho kicks off Nike ads More An absence of goodwill More Source: www.media.guardian.co.uk Omnicom's Fourth Quarter Profit Rises 23 Percent More Digitas Makes Self-Tender Offer More Source: www.adweek.com Sprite Spins Remix As Pepsi Gets Wired More Fleming To Cut Jobs, Condense Operations More Federated Names Lundgren New CEO More Source: www.brandweek.com Brewery rapped over 'vitamin' beer More Source: BBC News Wachovia Wealth Management Launches First Advertising Campaign More Source: www.dbusinessnews.com |
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