21 Feb 2003 Volume: 4 Issue : 43














Todays Newsbreakers India
2002 Ad Agency Review
"Media specialists have become media-neutral!" ...More
Interview with MediaCom senior VP Jasmin Sohrabji


Media, Advertising & Marketing Watch

Anita Nayyar is new ED-North of restructured Starcom
Starcom India today announced that it has completed the restructuring of its India operations. In a move to strengthen future growth in the Northern Region, MediaVest Group today has appointed Anita Nayyar as Executive Director, Starcom North, based in Delhi...More


Headlines
Broadcasting council plan shelved
Sushma Swaraj's plans to have a broadcasting regulatory authority to monitor content is being given a quiet burial...More

HC restrains Dhoots from using BBC name
The Delhi High Court has restrained Videocon from using the abbreviation BBC for its new business channel...More


After World Cup, its Rolling Stones for MAX
The rock legends will visit India in April and MAX will air one of the concerts a month after it is performed...More

Sun to launch FM station Suryan from two cities on 7 March
The stage is set for Kalanithi Maran's Sun Network to launch its Tamil FM radio station Suryan...More


New faces in ESS' ad sales team
ESPN Star Sports has appointed Charles Less as vice president, advertising sales for Southeast Asia. Leading the sales team of Justin Sampson, Dennis Lim and Delilah Chan, Less brings to ESS an extensive ad sales experience and expertise in the sports genre...More


Hindujas' expecting smooth CAS rollout
The final session of the SCaT workshop on Wednesday had an optimistic note to it. The session was presided over by IndusInd Media and Communications COO Rajiv Vyas who spoke on InCable's strategy, the future of cable TV as well as CAS benefits...More

BIS puts off decision on STBs for DTH
If the availability of set-top boxes (STBs) is one of the speed breakers to a smooth passage of implementation of conditional access system in the country, the same issue has become contentious in the case of KU-band direct-to-home television service too...More

Eutelsat C&S survey claims DTH spreading fast
Satellite operator Eutelsat, which claims to be the main capacity provider for TV and radio broadcasting in Europe, North Africa and the Middle East, has announced the headline results of its 2003 Survey on cable and satellite reception...More


World Cup 2003 Special

Channel properties consume 15 per cent ad secondages on SET, MAX
A look into the program promotions during the Live Telecasts on Sony and Set Max matches indicates that almost 15 per cent of the total advertising secondages were consumed in promoting different properties on the channel...More


Actors' Interview

"I need to be excited and enthusiastic all the time; I work on impulse" ...More
Channel [V] VJ and Bollywood debutante Purab Kohli

Tube Talk
Sony to air Filmfare Awards live Friday
More


Source: www.indiantelevision.com

Other Headlines
Tommy Hilfiger to foray into India
More
Kinetic earmarks Rs 4 crore promo budget for Boss More
Shoppers' Stop to reposition brand for kids
More

Vivaldi to be sold under Proline brand
More
NAV, that's a googly
More
Bee in the bonnet
More
MasterCard, Visa join banks to boost direct debit usage
More
Vintage says Hallmark deal's on, names new distributor
More
BT Group reassures staff on plan to set up call centre in India
More
Source:The Economic Times

Lighting A New Venture With Stationery Products More
Pantaloon To Launch Two More Store Brands More
Limited Edition Tata Safaris To Chill With TCG Fridges More

HK Group To Forge 2 Joint Ventures In IT, Outsourcing
More
All Incoming Calls Now Free For BSNL Cell Users More
Philips May Click On India Centre As Hub For Audio, Streaming Tech More
Intel Lines Up A Slew Of Products To Stay Ahead In Convergence Race More
Source: Financial Express

Saif's the safe face brands want now
More
Futures trading allowed in 54 commodities More
Alfa Laval to set up total alcohol plant in Vietnam
More
Mahamaza.com to sell Titan watches
More
Source: The Hindu Business Line

Tobacco ad ban not to affect sales
More
Incoming calls free on CellOne
More
Voltas focuses on brand-building More
Source: Business Standard

Rediffusion, Bangalore, bags Reva account
More
Anita Nayyar to take over as executive director, Starcom, North
More
Source: www.agencyfaqs.com


Bottled water is not poison, says Sushma Swaraj More
Pepsi, Ion Exchange claim high water quality More
Source: www.moneycontrol.com


Thought for the day

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself".
- Leo Burnett

Other Newslinx International
International Headlines
Merkley Newman Contends For Pennzoil Account
More
Two Cereal Makers Raise Prices
More
Salomon Smith Barney Opens Review More
Source: www.adage.com

Bates sale is shareholder matter, says Hearn
More
Agency billings reflect ad downturn
More
Source: www.media.guardian.co.uk

AOL Parcels Out Two Assignments More
Cordiant Acknowledges Asset Sales, Looks to Focus on Bates
More
Source: www.adweek.com

Church's Chicken Goes Big For Shrimp
More
Liz Claiborne Redresses Retail Future
More
Sports Authority, Gart Play Merger Game More
Source: www.brandweek.com

TV fights food ad ban
More
Source: www.nzherald.co.nz

Vegetarians sink teeth into meat advertisement
More
Source: www.stuff.co.nz








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