20 Feb 2003 Volume: 4 Issue : 42














Todays Newsbreakers India
Media, Advertising & Marketing Watch
Superbrands Council evaluating over 700 brands
The Brand Council, a part of Superbrands India is currently evaluating over 700 brands in the country in 95 different categories to identify the strongest among the lot and award them the Superbrands status...More



LG most influential brand in Asia-Pacific: Interbrand
LG Electronics has been selected the most influential brand in the Asia-Pacific region by a survey conducted by Interbrand, the global brand evaluation company...More

Headlines
Zee looking at July launch for DTH?
The launch of KU-band direct-to-home television services in India is finally firming up...More

Mumbai hub of news channel action
The scene of action has shifted from political capital Delhi to business and entertainment capital Mumbai...More


Siticable aims to unveil HITS model in April
A 50:50 sharing of the basic tier revenues between the HITS operator and the LMOs is what is proposed...More


Frank Brown is president, MTV Asia Pacific
Hot on the heels of a successful awards function for the Asian region, MTV has announced that Frank Brown will take over as the president of MTV Networks Asia Pacific...More

BBC Worldwide, Opus Arte sign £10 million deal
BBC Worldwide, and Opus Arte, the Anglo-Dutch multimedia company have announced a new nine-year agreement for investment, production and distribution of classical music, dance and selected arts programming covering international TV, DVD and video sales...More

Philip I Kent rejoins TBS as chairman and CEO
Philip I Kent, a veteran senior executive at Turner Broadcasting System who last served as President of the CNN News Group, has rejoined Turner as its Chairman and Chief Executive Officer...More

Gyan Darshan to air a technical education channel GD3
The All India Council for Technical Education has launched GD-3 an education channel, exclusively for technical education...More


CAS Update
LMOs to get shares in pay revenues, say MSOs
Post CAS, the cable trade will don the new mantle of building infrastructure for the convergence era. This is how MSOs and other experts are justifying the huge investments which LMOs (last mile operators) and LCOs (local cable operators) will need to make post July 2003. The cable trade will eventually get a share in pay channel revenues, say most MSOs...More

Specifications for Indian STBs elaborated upon at SCaT
One of the sessions at the ScaT workshop in Mumbai dealt with Bureau of Indian Standards (BIS) Specifications for Set Top boxes. Col V C Khare, a member of the BIS Committee for Set Top boxes dealt with the issue...More

Importance of SMS stressed at SCaT Workshop
"Subscriber management doesn’t have to be boring. But it needs to be the best"...More


CAS Special Report

145 days to go....are you ready for CAS? More

World Cup 2003 Special

Sony warns of action over piracy of WC signals
What's happening? A World Cup under way and none of the usual reports of rogue cable ops resorting to piracy and raids conducted to get after them...More

Team Players
Shailesh Kapoor, Senior Marketing Manager - Zee Cinema
More
Sukhdev, Singer Musician More
Bonnie Jain CEO, Eternal Dreams
More

Tube Talk
'Talking Movies' to air supporting actor specials
More

Source: www.indiantelevision.com
Other Headlines
Aggression is the new byword for Mediacom...
More
Leo Burnett, Delhi, puts its top line in order
More
Cultism in India
More
HDFC AMC and Zurich AMC win top honours at CNBC Awards
More
Source: www.agencyfaqs.com


Bisleri, Pepsi bottling units lose watermark
More
Vivaldi to be sold under Proline brand More
ITC travel arm eyes big pie in car rental biz
More

Remittag wins Mumbai leg of BE Quiz
More
Shoppers' Stop to reposition brand for kids
More
Pepsi's Bakshi sees age groups falling in the ad world
More
Orange to renegotiate all 3G equipment contracts
More
Source:The Economic Times

Ashtel launches e-book reader; plans assembly unit
More
Footwear brand Gaitonde plans to stage a comeback More
Tommy Hilfiger soon on Indian shelves — Lalbhai, Murjani duo to bring in global brand
More
AIMA annual awards
More
Smoke out the bad guys in movies, says WHO
More
Hero Motors launches Smart in Chennai — Claims step-through bike gives 100 kmpl fuel efficiency
More
Kinetic earmarks Rs 4 cr for promos — To push special Boss variant
More
Kodak unveils exchange offer linked to KZ 25 model
More
Source: The Hindu Business Line

8 packaged water plants lose ISI stamp
More
Hutch launches extensive retail network
More
VSNL to beef up retail network; net telephony soon More
Source: Business Standard

Hero Honda To Launch New 200-cc Bike
More
Study Underlines Role Of Workers In Strategy More
Witco Ties Up With IRMC For RetailPro Package More
FDCI-KPMG Study To Identify Strategies For Growth More
Source: Financial Express

HC restrains company from using Yahoo brandname More
BSNL may reschedule cricket ads as team flounders More
Jet Airways extends advance purchase fare scheme More
Source: www.moneycontrol.com


Cigarette advertising to be banned, sale restricted More
Source: Hindustan times

Philips moves Durban high court for Cup contest
More
Source: The Asian Age

Thought for the day

"Advertising is what you do when you can't go see somebody. That's all it is".
- Fairfax Cone

Other Newslinx International
International Headlines
Mixed predictions for WPP
More
Bank warning for Cordiant investors
More
Traffic ads stall over claims
More
Altavista: sign of the times sell-off
More
Comic Relief hopes for monkey magic
More
Source: www.media.guardian.co.uk

Homeland Security Dept. Debuts Terror Prep Campaign More
Publicis, Vigilante Unveil New Heineken Spots
More
Alltel Narrows List in Creative Review More
Source: www.adweek.com

Burger King Shakes Marketing Again
More
Bachelorette, Ray Charles New Milk Couple
More
Government Effort Implores Americans To Be Ready More
Source: www.brandweek.com

BBDO Offices Gain New Creative Execs More
Source: www.adage.com

TfL rapped over 'misleading' ad
More
Source: www.thisislondon.co.uk

Big brands line up to advertise on schools site
More
Source: www.netimperative.com


Magazine Advertising Shows a Rise This Year
More
Source: NY Times

Get ready for readiness ad campaign More
Source: USA Today







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